Stephanie Swenson
Ingleside,IL
Summary
B2B marketing leader with demonstrated success in developing and implementing strategic, data-driven campaigns to foster organizational growth and drive bottom-line profitability. Strong communicator and creative problem solver with an impactful, intentional approach to leadership. Strengths include driving brand growth, developing innovative, multi-channel campaigns, and deepening brand relationships with strategic external audiences.
Overview
7
7
years of professional experience
Work History
Marketing Director
ComplianceHR
06.2022 - Current
- Implemented a comprehensive marketing strategy focused on creating predictable, repeatable revenue generation
- Created a GTM strategy to support product-led growth and refine brand positioning
- Developed and executed marketing plans spanning several disciplines, such as SEO, website content creation, PR, organic and paid social media, PPC advertising, email campaigns, in-person and digital events and business development campaigns
- Mapped and optimized communication journey, aligned sales and marketing processes with buyer journey
- Curated campaigns designed to generate leads, which resulted in a 384% increase in annual lead generation from entering organization in 2021 to EOY 2024
- Researched and developed ideal client profile and personas to refine targeting and optimize results
- Established KPIs and reporting systems to measure marketing effectiveness and ROI, analyzed monthly performance to ensure departmental efficacy
- Oversaw annual marketing budget, ensuring optimal allocation of resources for maximum impact
- Managed relationships with marketing agency and graphic designer, among other key vendors
- Continue to execute on all of the duties listed under Marketing Manager
Marketing Manager
ComplianceHR
03.2021 - 06.2022
- Developed and implemented comprehensive marketing strategies to create awareness of the company's business activities
- Curated an entirely new marketing tech stack to better support multi-channel marketing campaigns
- Implemented and optimized a new CRM (HubSpot), managed all integrations and data management processes, and rolled out to all departments
- Planned in-person and digital events such as trade shows, regional conferences and webinars to engage both client and prospect audiences. Monthly webinars have consistent attendance rates of more than 4,000 people
- Directed social media programs to improve brand recognition and top-of-funnel lead generation, resulting in an 86% increase in LinkedIn followers YoY with a 271% increase in engagement
- Executed successful marketing campaigns designed to support organizational Sales and CS goals by leveraging curated content, industry trends, audience triggers and targeting, automation and competitive research
Senior Marketing Coordinator
Stretto
11.2019 - 03.2021
- Formulated and implemented multi-channel marketing campaigns
- Rebranded a company with 80% market share and three subsidiaries
- Developed thought-leadership public relations articles
- Designed landing pages, web graphics and email banners
- Supported internal stakeholder directives and revenue-generation goals
Marketing Specialist
Stretto
10.2018 - 11.2019
- Planned and managed 15 conferences and events a year with a $100,000+ budget
- Maintained three quarterly newsletters, deploying more than 40 articles each year
- Created and deployed revenue-generating email campaigns with a focus on client cross-sell and upsell
- Executed new client acquisition programs leveraging digital, mail and in-person strategies
Digital Marketing Specialist
PKI Digital Marketing
05.2018 - 10.2018
- Managed five B2B accounts
- Developed comprehensive, mixed marketing campaigns with a strong focus on thematic development and strategic messaging
- Controlled 20 social media accounts, most with daily posts
- Ensured client goals were met by developing reports and managing KPIs
Education
Master's - Public Relations with a concentration in Marketing Communications Management
The University of Alabama
01.2022
Bachelor's - Public Relations and French major and Political Science minor
The University of Alabama
01.2018
Skills
- B2B marketing strategy
- Data-driven decision making
- GTM strategy and ABM strategy
- Business development support
- Brand development and management
- In-person and digital event planning
- Audience segmentation and targeting
- Impactful content creation
- Effective lead generation
- CRM development and implementation
- Marketing automation optimization
- Budget planning and management
Timeline
Marketing Director
ComplianceHR
06.2022 - Current
Marketing Manager
ComplianceHR
03.2021 - 06.2022
Senior Marketing Coordinator
Stretto
11.2019 - 03.2021
Marketing Specialist
Stretto
10.2018 - 11.2019
Digital Marketing Specialist
PKI Digital Marketing
05.2018 - 10.2018
Master's - Public Relations with a concentration in Marketing Communications Management
The University of Alabama
Bachelor's - Public Relations and French major and Political Science minor
The University of Alabama