Senior analyst with 13+ years of experience in consumer goods, known for translating diverse datasets into meaningful insights and enabling cross-functional teams to solve problems with confidence. Combines technical curiosity with a resourceful, detail-oriented, and collaborative approach to strengthen data understanding, improve data quality & processes, and guide smarter business decisions.
Overview
17
17
years of professional experience
Work History
Family Leave
10.2022 - Current
Took intentional time away from corporate work to expand our family, manage the household, and pursue some personal passions
Consumer Market Knowledge: Analytics & Insights
Procter & Gamble North America Fabric Care
11.2019 - 10.2022
Delivered insights and selling stories that enabled customer teams to influence retailer decisions across assortment, distribution, and shelf execution
Developed mastery of Neighborhood Analytics System (datasets including sales and US census data, via Databricks) and was the go-to resource for leveraging this data within Fabric Care sales and brand teams
Creatively integrated Neighborhood Analytics System with a propensity model to identify specific distribution opportunities for various Laundry/FE brands, forms, and scents
Pioneered integration of propensity modeling with programmatic shelf data, which enabled Tide Pods/Gain Flings expansion in 3,000 stores for a major account
Led shelf analytics team which delivered $68M activated value (FY20/21)
Led and innovated on market analyses for the central line review team which contributed to P&G Laundry shelf share gains of +1.4pts in 2021 and +1.8pts in 2022 and proposed P&G Fabric Enhancer (FE) shelf share gains of +10pts in 2021 and +7.7pts in 2022 (est. +$100M total value)
Led the central line review team in 2022 – coaching new members, leading assortment evaluations, and collaborating with shelf design partners to generate winning planograms and deliver compelling selling stories to drive category growth
Delivered codification of national market trends and insights for competitive brands and P&G FE distribution priorities for 2022
Revamped FE category management training and co-led Fabric Care category training for new hires, improving capability across customer teams
Successfully coached an IT summer intern and later coached her technical projects during her first 6 months of full-time onboarding
Engineering: Should Cost Analyst
Procter & Gamble Fabric Care
10.2014 - 11.2019
Led 60+ cross-functional analyses identifying $442M in total value through cost optimization, feasibility choices, and new business ideas
Learned and leveraged additional modeling tools to successfully complete non-traditional Should Cost analyses
Coached 9 practitioners and co-led multiple internal Should Cost Analysis trainings including Europe-based sessions
Served in leadership roles including Engineering recruiting and culture teams
Materials & Process Delivery: Packaging Engineer
Procter & Gamble North America Home Care
07.2011 - 10.2014
Delivered packaging initiatives that improved cost and quality for Surface Care
Led package design and quality requirements for a new Swiffer bundling operation
Coached interns and supported culture initiatives
Manufacturing: Process Engineer
Procter & Gamble Mehoopany Plant
06.2009 - 06.2011
Delivered process improvement and cost savings to the Bounty Napkins operation
Led multiple teams in loss elimination workshops for various equipment systems