STEPHANIE V. RODRIGUEZ
4 Seward Drive,NJ
Summary
Highly motivated and detail-oriented individual with over 15 years of work experience. Extremely hard working, fast learner with knowledge in Microsoft Outlook, Salesforce, Google Docs, Word and Excel. Always willing to learn more and apply new skills and technologies. Able to take on challenging opportunities, problem solve and provide solutions. Great verbal and written communication skills with team members, managers, clients and vendors with ability to handle multiple projects and adhere to timelines from start to finish in high-pressure environments. Able to also work independently and utilize all resources and collaborative skills to complete day to day tasks and projects.
Professional brand strategist with extensive experience driving impactful marketing campaigns and enhancing brand visibility. Skilled in team leadership, strategic planning, and cross-functional collaboration. Proven ability to adapt to evolving market trends and deliver results. Recognized for strong communication, analytical thinking, and creative problem-solving skills.
Overview
21
21
years of professional experience
Work History
Brand Director
Evercommerce - Qiigo
07.2021 - Current
- Implemented innovative social media tactics to grow online presence and drive website traffic.
- Optimized branding strategy for multiple products, ensuring cohesive presentation across different channels.
- Established and drove culture of mentorship and inclusiveness across extended team.
- Oversaw annual marketing budget allocation, ensuring maximum ROI on promotional activities.
Account Specialist
ROR Partners
01.2021 - Current
- Built and strengthened professional relationships with new customers by identifying their needs and executing their Direct Mail and Email campaigns in a timely manner from start to finish including obtaining all deliverables from artwork, data criteria, mapping, targeting, negotiating prices and collecting payment
- Direct the execution of Direct Mail and Email campaigns by collaborating with all departments internally: Design, Data, Production and Accounting from beginning of projects to launching of campaigns
- Assist in completion of ROI reporting and summarization of campaign performance
- Proofed spelling and grammatical errors and completed quality assurance on all client marketing mediums from Direct Mail, Display Ads, Facebook Ads and print collateral
- Successfully established a relationship with a client with marketing budget spend of about $200k every other month as well as organized in detail all reoccurring monthly campaigns and conducted weekly status calls to ensure timely execution of upcoming campaigns/projects
Account Manager
Advecor/Aspen/Epsilon
10.2011 - 12.2020
- Proactively built and strengthened professional relationship with customers by identifying their needs and articulated complete product knowledge to them for better understanding and decision-making steps on marketing strategies
- Conducted project and team management for omni-channel marketing campaign fulfillment
- Quality control, execution and completion of all projects from start to finish
- Created yearly budget, targeting strategy, and channel recommendations based on data, client goals, product/offer, and market penetration reports
- Managed deliverables across all internal departments: Client Services, Payments, Data, Creative, Digital, and Production to coalesce targeting, creative development, branding, UX, tracking, and campaign launch deadlines into a campaign concept plan for every account/client
- Experience in the following marketing channels and executed for clients: direct mail, shared mail, Facebook advertising, eblasts/emails, target display advertising, retargeting, SEO, social media management, reputation management, web development, Pandora, radio, television, and outdoor media
- Directed print and digital projects, collaborating with all departments internally to produce campaigns and graphics across all media channels while communicating and gathering all necessary assets from clients in order to complete all marketing projects every month
- Manually created all ROI reporting via Excel and included summary of all campaigns to easily convey performance of all marketing campaigns to clients
- Presented monthly and quarterly campaign and program ROI to clients with adjustment recommendations, strategic planning and sales projections for subsequent campaigns
- Held weekly status update calls with each client to obtain deliverables, strategize and keep all campaigns on track and on time
- Proofed spelling and grammatical errors and completed quality assurance on all client marketing mediums from Direct Mail, Display Ads, Facebook Ads and print collateral
- Managed an Account Assistant and delegated tasks while also worked in the direction of multiple Account Directors and assisted on each of their book of business/clients
- Attended and traveled several conventions and client meetings in Las Vegas, Los Angeles, Dallas and San Antonio and provided introductions to our booth and the explanation of the products/services offered
- Ensured clients marketing dollars were never over budget and were allocated across all marketing channels with continuous recommendations on marketing dollars shifting across channels
Direct Mail Marketing Specialist
Modern Postcard
06.2011 - 10.2011
- Maintained and managed current assigned accounts
- Used other lead sources to make sales calls and offer products and services
- Executed direct mail for clients and provide recommendation on artwork design and targeting for customer base
- Consistently upsold Modern Postcard’s products and services with an emphasis on features and benefits
- Specifically adding value by converting clients to mailing services and list services to drive printing quantities/revenue
- Discussed price, project workflow, production timeline and assist with design and layout
- Maximize customer satisfaction and loyalty
Management Trainee
Enterprise Rent-A-Car
08.2009 - 01.2011
- Completed customer rental contracts, including sales transactions
- Booked reservations, quoted prices and provided customers with knowledge and information of rental process
- Rehabilitated the relationship with an existing account and managed a fleet of 25 cars
- Completed customer callbacks to ensure customer is up-to-date on all charges
- Maintained customer satisfaction daily on all stages of rental cycle from beginning to end
- Awarded Most Valuable Player for month of November for improving and maintaining client relationship with a valuable account
Account Executive
Spectrum Marketing
06.2006 - 11.2008
- Executed and managed multiple projects for clients from start to finish with significant authority, autonomy and timeliness
- Responsible for all client communication as it related to projects including presentation of artwork, submission of proposals, review of marketing strategies and interfacing on all job flow issues
- Handled vendor communication as it relates to special projects including submission of quote and negotiation on price
- Oversee creative aspects of client projects by providing direction on concept, copy and design ideas
- Responsible for making final creative decisions affecting client projects
- Communicated, managed and provided direction on all projects throughout all departments including Graphics, Printing, Bindery, Mailing, and Shipping
- Developed business strategy ideas and put them to action to increase sales volume including research on client needs, making sales calls/emails and promoting special prices on artwork
- Oversee as many as 3 or 4 projects every month for each of my 8 assigned cable accounts, as well as established personal relationships with every client from each account
- Awarded and managed 3-month Umbrella Campaign in June ‘08 for Cox Communications totaling around $3,000,000 in sales
- Managed design and concepts for artwork submitted every quarter for Cox Communication Campaign proposal awarded in 2008
Account Assistant/Account Coordinator
Spectrum Marketing
11.2003 - 06.2006
- Assisted, coordinated and provided back-up on multiple projects for Account Executive from start to finish
- Coordinated the preparation of projects using internal systems for estimating jobs, proposals, production schedules and shipping instructions
- Proofed spelling and grammatical errors on all client direct mail and collateral print materials
- Coordinated vendor communication as it relates to special assignments and projects
- Provided support, clerical or administrative functions deemed necessary by supervisor or president
Education
Bachelor’s Degree - Business Administration emphasis in Marketing
University of California, Riverside
06.2003
Skills
- Customer insight
- CRM management
- Social media strategy
- Creative direction
- Team Management
Timeline
Brand Director
Evercommerce - Qiigo
07.2021 - Current
Account Specialist
ROR Partners
01.2021 - Current
Account Manager
Advecor/Aspen/Epsilon
10.2011 - 12.2020
Direct Mail Marketing Specialist
Modern Postcard
06.2011 - 10.2011
Management Trainee
Enterprise Rent-A-Car
08.2009 - 01.2011
Account Executive
Spectrum Marketing
06.2006 - 11.2008
Account Assistant/Account Coordinator
Spectrum Marketing
11.2003 - 06.2006
Bachelor’s Degree - Business Administration emphasis in Marketing
University of California, Riverside
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