Stephanie Weir

Developed and scaled marketing operations for fintech services provider with limited prior infrastructure.

• Implemented HubSpot for marketing workflows, email campaigns, and reporting amidst cultural resistance.
• Managed corporate website, optimizing structure, content, SEO, and lead routing for measurable outcomes.
• Executed multi-channel campaigns aligned with product launches and key initiatives across various platforms.
• Collaborated with sales leadership to create centralized sales enablement resources and templates.
• Directed tradeshow and event marketing efforts, managing booth design and follow-up processes in HubSpot.
• Designed in-house ATM branding solution, generating over $400,000 in revenue while reducing vendor costs significantly.
• Leveraged AI tools to enhance content planning and campaign development, allowing focus on strategic analysis.

Established expertise in ad trafficking, serving as a key resource for tag management and data quality.

• Designed and implemented marketing and analytics tags on high-traffic retail site using Signal TMS and Adobe Launch.
• Ensured compliance with GDPR, CCPA, and internal policies, maintaining data accuracy for reporting and attribution.
• Managed Google Merchant Center feeds for over 2 million SKUs, safeguarding campaign performance and data integrity.
• Supported trafficking across Google Campaign Manager, DV360, and third-party platforms, resolving configuration issues that hindered delivery.
• Enhanced alignment between technical data capture and marketing strategy, clarifying data insights for teams.

Executed multi-channel campaigns aligned with client goals and broader brand strategies.

• Managed SEO, SEM, PPC, display, social, and email strategies for agency clients.
• Developed dashboards using Google Analytics, Google Tag manager, and Looker Studio to monitor performance and recommend optimizations.
• Supported lead generation efforts through HubSpot and call tracking tools for accountable campaigns.
• Collaborated with account managers and creative teams to ensure timely and cohesive campaign delivery.

Promoted to Senior Web Consultant due to high-quality, complex project delivery.

• Consulted with small business owners to identify operations, goals, and target audiences for SEO optimization.
• Led website builds in Duda, Camilyo, and WordPress, coordinating with teams to ensure brand consistency.
• Managed 40 to 50 projects concurrently, launching over 500 websites with QA scores exceeding 97 percent.
• Trained clients on marketing tools, analytics, and content management systems for enhanced usability.
• Conducted audits of hosted sites to identify savings opportunities, achieving five-figure annual reductions by eliminating unused hosting.

• Professional Development Courses: