Stephanie Woeste

● Defined dental business unit strategy; led downstream marketing to drive approximately 30% of company revenue with consistent growth year-over-year.

● Led team responsible for launching innovation, market research and intelligence, product forecasting, pricing and margin integrity, customer communications, sales training, channel marketing, events, and programs including customer Continuing Education (CE) accredited sponsorships.

● Managed EMEA Marketing of sterilization products manufactured at Midmark’s Quattro Castella, Italy location; reconciled product portfolio to improve focus and efficiencies, and initiated customer research to establish five year product roadmap.

● Key contributor to company’s Customer Experience Center design (opened 2021) and rebranding initiative in 2018 (market research, strategic positioning, logo/tagline, website at www.midmark.com, literature, trade show assets, etc.).

● Graduate, Midmark Leadership Development Series by limited nomination and Business of People leadership development series.

● Recruited to lead Marketing by former Reynolds and Reynolds leadership (previous employer) who formed together to grow an emerging technology company (SaaS).

● Established strategies to compete with competitive giants by creating industry’s first satisfaction guarantee and leveraging PGA celebrity.

● Advanced internal communications by leading development of company’s vision, mission and core values, developing company’s first Intranet site, and establishing CEO-led quarterly all-company meetings to activate teammate engagement.

● Job was eliminated when company closed satellite office in Dayton, OH (chose not to move out-of-state).

● Developed annual publishing strategies with mix of authored titles, Children’s Sunday School and Adult Bible Study curricula and Vacation Bible School programs.

● Launched and revitalized flagship brands based on customer research.

● Managed budget, forecasting and product inventory to maximize margins.

● Grew direct sales channel to achieve year-over-year revenue growth.

● Grew retail presence and revenue through merchandising, distribution, and partnership opportunities.

● Initiated “Beyond the Standard” and “Shaping Special Hearts” to grow engagement with two brands in live, interview-style leadership discussions broadcasted on blogtalkradio.com.

● Increased market share of flagship SaaS technology to exceed targeted annual revenue of $600M.

● Drove strategies to maintain market leadership during a controversial acquisition.

● Responsible for solution branding and go-to-market strategies from definition of customer needs and validation through launch.

● Partnered with industry-leading companies to create co-branded marketing programs (GM, IBM, and Microsoft).

● Grew scope of Marketing department to build stronger overall vision and efficiencies by merging and adding talent to Brand Marketing, Creative (copywriting, graphic design, video), and Digital Marketing functions (team of 27). Eliminated use of outside agencies by expanding creative resources, resulting in significant budget savings.

● Contributed to record sales of new communities with client Bonita Bay Properties, Inc., Naples, FL. through targeted strategic planning and award-winning marketing campaigns.

Returned to Dayton, OH in July 1999 to get married; was contacted by leadership and asked to return to Reynolds and Reynolds (first employment 1996 – 1998).

● Managed Marketing launch of industry’s first online car buying service developed in collaboration with Microsoft.

● Introduced strategies and integrated marketing campaigns to increase lead generation and grow revenue.

● Led project to brand and launch next generation system innovation (SaaS platform).

● Proposed and implemented plan to manage advertising media buys in-house, saving 15% agency fees on a $2M media budget.

● Hired by former client who became aware that I was laid-off to manage launch of new global brand identity. Worked with international offices and brand agency to research international acceptance and effectiveness of worldwide campaign.

● Because of strong relationships with my former clients at LexisNexis, I returned to Flynn, Sabatino & Day on request from both client and agency president to manage a new team focused on the growing LexisNexis business. First employment 1992 – 1994.

● Laid-off when client was directed to move all advertising in-house under direction from new management (acquired by Reed Elsevier).

• Exceeded new membership goals by over 10% managing advertising for CompuServe, Inc.; included broadcast, print, direct response, with $10mm budget.
• Established new content partnerships to drive membership; pitched targeted campaigns to senior leadership at Sports Illustrated, People Magazine, Rolling Stone, U.S. News and World Report, and others.

● Promoted from entry-level Account Coordinator position in first year because of ability to grow client relationships and account revenue, and contribute to new business acquisition.

● Earned new agency business and grew revenue by successfully growing project business from LexisNexis online information services into agency-of-record relationship.

● Managed account relationships and advertising plans for St. Elizabeth Medical Center, United HealthCare, Citizens Federal Bank and Matrix Systems clients.

Achieved record attendance at pop-up promotional screenings in four markets of Paramount Pictures' movie “Ghost”, planned and implemented in the absence of my supervisor. Received recognition from Paramount corporate offices.