Stephanie Yu
JERSEY CITY,NJ
Summary
Ambitious Public Relations Intern focused on contributing to company success while learning from established professionals. Desiring to take on a challenging position with long-term career potential. A fashion brand founder who is eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with a good understanding of business principles, project management, and team leadership. Collaborative with a relentless work ethic. Proven ability to create designs reflecting client needs and current trends in the fashion industry.
Overview
3
3
years of professional experience
Work History
Founder
MISS ME 4EVER
2022.04 - Current
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Created and monitored promotional approaches to increase sales and profit levels.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Oversaw divisional marketing, advertising and new product development.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Created organization's mission and vision statements for use by employees.
- Identified business development challenges and customer concerns for proactive resolution.
- Managed to lead the team in a cross-cultural perspective.
- Worked closely with influencers to promote and establish my brand image.
Sales Manager's Assistant
HOLIDAY MAKER
2023.06 - 2023.08
- Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy.
- Interacted with vendors, contractors, and professional services personnel to receive orders, direct activities, and communicate instructions in SPOGA+GAFA 2023 Cologne, Germany.
- Assisted coworkers and staff members with particular tasks daily.
- Performed research to collect and record industry data.
- Opened and properly distributed incoming mail to promote quicker response to client inquiries.
- Managed phone and email correspondence and handled incoming and outgoing mail and faxes.
Public Relations Assistant
AMI
2021.10 - 2022.03
- Assisted with planning BY FAR, AMI, and JW ANDERSON Campaigns for every season through 2021-2022.
- Resolved complaints to maintain customer satisfaction.
- Assisted promotion of AMI Paris 2021 SS, FW, and 2022 SS, FW new collections via various marketing and media channels, including social media in China.
- Managed content on the company website, delivering prompt updates during emergency situations.
- Worked closely with influencers
- Assisted in creating press materials, including writing press releases during the entire season through 2021-2022, and managed information that can be released to the press, the shareholders, or the general public.
- Created organized excel spreadsheets for all the 2021-2022 collections.
Hollister Brand Representative
Abercrombie & Fitch
2021.01 - 2022.01
- Organized and stocked merchandise to keep necessary levels for sales demand.
- Showed understanding of customer's personal style and preferences when offering product advice.
- Assisted with daily opening and closing tasks to maintain clean, neat, and professional store.
- Completed floorsets, filled floor, and rang up customers.
- Communicated product information with confidence and educated consumers about company.
- Engaged, educated, and befriended customers to deliver amazing shopping experience.
- Designed, filled, and arranged eye-catching product floorsets to increase sales.
- Developed recap reports to communicate competition trends, product introductions and new promotions.
Education
Rutgers University
New Brunswick, NJ05.2025
Skills
- Active Listening
- Fluent in English and Chinese and some Spanish
- Excellent Oral Communication
- Critical Thinking
- Marketing Materials
- Seasonal Design Planning
- Social Media Advertising
- Document Management
- Social Media Platforms
- Press Releases
- Communication Strategies
- Global Marketing Support
- Research
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Collaborated closely with team of BY FAR in the development of 2022 SS campaign.
- Achieved best delegate for Model United Nations (2015-2020)
- Team captain for school Track&Field team
- Team manager for school Basketball team, Achieved best manager of the year.
- Achieved state championship 2020 in 100 meters.
- Worked in school Diversity and Inclusion club.
- Volunteered at a refugee camp in 2020.
Languages
English
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Spanish
Limited Working
Latin
Limited Working
Timeline
Sales Manager's Assistant
HOLIDAY MAKER
2023.06 - 2023.08
Founder
MISS ME 4EVER
2022.04 - Current
Public Relations Assistant
AMI
2021.10 - 2022.03
Hollister Brand Representative
Abercrombie & Fitch
2021.01 - 2022.01
Rutgers University
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