Summary
Overview
Work History
Education
Skills
Running, Reading, Traveling, Outdoor Concerts
Timeline
Generic

Stephanie Zipperer

Neenah,WI

Summary

Proactive and achievement-oriented leader with 23+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and proven strategies. Detail-oriented, attentive and decisive leader. Articulate communicator and organized manager.

Overview

23
23
years of professional experience

Work History

Senior Email & SMS Marketing Strategist

Fleet Farm
01.2018 - Current
  • Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Optimized email and SMS campaigns to increase click-through rates, conversion rates and average order value.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Ecommerce & Email Marketing Supervisor

Fleet Farm
08.2009 - 01.2018
  • Designed and implemented marketing and branding collateral.
  • Wrote engaging copy for email and online campaigns.
  • Devised creative strategies to market products to target customers.
  • Managed team of 3 marketing professionals developing and implementing numerous campaigns each year.
  • Optimized landing pages and increased online visibility with SEO tools.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Senior Advertising Specialist, Website Developer

Fleet Farm
08.2003 - 08.2009
  • Developed, proofread and edited copy for adherence to brand standards and voice.
  • Coordinated printed material requirements for operational departments, promotions, special events and private parties.
  • Supported and administered operational goals by monitoring success in achieving profit objectives.
  • Designed, implemented and monitored web pages and functionality for continuous improvement.
  • Multi-tasked across multiple functions and roles to meet deadlines and organizational expectations.
  • Optimized company's website to boost SEO traffic to sites.
  • Oversaw technical issues and troubleshooting requests to resolve user problems.

Website Developer, Advertising Specialist

Fleet Farm
09.2002 - 08.2003
  • Designed, implemented and monitored web pages and functionality for continuous improvement.
  • Multi-tasked across multiple functions and roles to meet deadlines and organizational expectations.
  • Optimized company's website to boost SEO traffic to sites.
  • Oversaw technical issues and troubleshooting requests to resolve user problems.

Advertising Specialist

Fleet Farm
06.2000 - 09.2002
  • Developed, proofread and edited copy for adherence to brand standards and voice.
  • Coordinated printed material requirements for operational departments, promotions, and private parties.
  • Supported and administered operational goals by monitoring success in achieving profit objectives.



Education

Bachelor of Arts - Communications, Journalism Emphasis

University of Wisconsin Stevens Point
Stevens Point, WI
05.1997

Skills

  • Document Organization
  • Team Goals
  • Active Learning
  • Staff Support
  • Customer Experience Improvement
  • Promotions and Marketing Strategies
  • E-Commerce Strategy
  • E-Commerce, Email and SMS Performance Measurement
  • Digital Content Development

Running, Reading, Traveling, Outdoor Concerts

I love to be outside! After a morning run, give me a chair and a good book, and I'm set!

Timeline

Senior Email & SMS Marketing Strategist

Fleet Farm
01.2018 - Current

Ecommerce & Email Marketing Supervisor

Fleet Farm
08.2009 - 01.2018

Senior Advertising Specialist, Website Developer

Fleet Farm
08.2003 - 08.2009

Website Developer, Advertising Specialist

Fleet Farm
09.2002 - 08.2003

Advertising Specialist

Fleet Farm
06.2000 - 09.2002

Bachelor of Arts - Communications, Journalism Emphasis

University of Wisconsin Stevens Point

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Stephanie Zipperer