STEPHANIE L. HOLLOWAY

• Recruited by CEO to revitalize and turnaround underperforming startup based on proven record of successfully launching and growing businesses, driving efficiency and ensuring scalability
• Direct efforts to translate Kemper's mission and vision into a long-term strategy and actionable steps to drive business performance, shape client strategy, and achieve sales growth objectives
• Own all aspects of business operations, including marketing, sales, business development and client management
• Report directly to CEO, work in parallel with Chief Medical Officer and manage 8 direct reports
• Transformed Kemper’s marketing & brand strategy, aligning brand positioning, messaging, and experience with company vision, mission and values resulting in a revitalized brand image, increased brand awareness and increased revenue +41% YoY
• Conducted in-depth brand audit to evaluate overall brand experience, completing extensive market research and competitor analysis to guide Kemper’s rebranding strategy and ensure differentiation and relevance
• Led brand storytelling workshop partnering with cross-functional teams to craft compelling and consistent brand narrative and messaging that articulates Kemper’s unique brand identify and value proposition to target audience across all consumer touchpoints
• Increased brand awareness, market share and geographical footprint by expanding signature BrainFit program, adding two additional cohorts resulting in a +20% increase in revenue in FY22
• Led cross-functional team in the planning and implementation of integrated marketing campaigns, aligning efforts across multiple channels including print, television, digital channels (social media, content marketing, email marketing and paid advertising) to create a cohesive and compelling branding and marketing strategy
• Partnered with SEM manager to advance targeting options in Google Ads improving click-through rate, cost-per-click, and conversion rate campaign performance
• Oversaw website redesign initiative to drive site traffic (+47% YoY), enhance user experience, increase lead generation (+38% YoY), and optimize conversion funnels (+3% YoY)
• Created and executed co-marketing campaigns with advocacy partners, leveraging joint messaging and branding to maximize campaign effectiveness, eliciting +12% increase in leads and +10% revenue increase vs PY
• Created and maintained process documentation, including process maps, standard operating procedures and policies to reduce expenses, ensure clarity and consistency in processes and improve client experience and satisfaction
• Analyzed workflows and successfully identified critical process bottlenecks in appointment process, increasing productivity +23% and reducing labor hours per client appointment -5% vs PY, resulting in a cost savings of $40K vs. PY
• Optimized resource allocation by reviewing team roles and responsibilities, identifying and eliminating non-valued added activities and streamlining and reassigning tasks within the team, resulting in a 15% reduction in operating expenses vs PY
• Developed and implemented comprehensive new client onboarding strategies, resulting +22% increase in membership conversion, +30% increase in return visits and 90% client satisfaction rating
• Manage pricing optimization initiatives, utilizing data modeling to identify pricing gaps and restructure membership packages, resulting in improved pricing accuracy and package discounts increasing volume +30% vs PY for Discovery Memberships and +19% vs PY for Lifestyle Memberships.

• Leveraged entrepreneurial spirit, strong business acumen, strategic planning, marketing prowess, and client relationship management skills to launch and oversee a well-respected residential and commercial cleaning service company
• Oversaw all facets of short- and long-range planning, operations, brand development and enhancement, client relations, marketing and advertising, business development, and sales functions
• Authored and executed strategic business plan, built organizational structure, created and executed SOPs, and contributed vision and thought leadership during startup and growth phases, achieving 112% to revenue plan in year one
• Determined market opportunity, go-to-market strategy, and development priorities during the targeting phase, successfully growing the business from $0 in annual revenue to a profitable six-figure business in three years
• Managed successful Google Ads campaigns, conducted comprehensive keyword research to identify relevant and high-converting search terms for the cleaning industry, to optimize campaign performance and maximize ad visibility
• Created compelling and engaging ad copy, leveraging persuasive language and strong calls-to-action to attract clicks and drive qualified traffic to website
• Demonstrated proficiency in managing all phases of the end-to-end sales process (Connect, Engage, Convert, Retain), successfully achieving and maintaining an 84% close rate
• Designed customer loyalty program and performed proactive customer outreach, resulting an average customer retention period of 22 months and decreasing controllable churn to 5%
• Created and managed a referral program that incentivized existing customers to refer new clients, generating 40% of new business through word-of-mouth referrals
• Established a compelling vision for a culture of professional excellence maintaining five-star Google ratings, while retaining 95% of the customer base through contracted, recurring business.

Played a key role in the long-term vision and global product strategy to enhance the company’s international small package portfolio in a competitive landscape. Established, communicated, and executed global short- and long-term product and service strategic growth initiatives, positioning UPS to achieve sustainable volume and increasing revenue performance.

§ Led the development and implementation of a Go Global US Export initiative aimed at expanding international market reach and increasing export sales for U.S.-based companies.

§ Collaborated with government agencies, industry associations, and trade partners to identify export opportunities, market trends, and regulatory requirements in target markets, conducting A/B testing campaign to 55 unique zip codes, increasing average daily volume by more than +8.4% during 6-month testing period.

§ Developed and tested expansion of UPS network of access points for package pickup in key German cities, increasing partnerships with local businesses by +40%, decreasing residential delivery by 20% over a 6-month trial period.

§ Partnered with cross-functional teams to develop and execute marketing campaigns to promote the use of access point networks, driving customer adoption and increasing usage by +30%.

§ Ensured use of best practices and quantitative performance measures through competitive benchmarking analysis, including comparison of key competitor products, technology, performance, features, and pricing versus UPS’s international small package portfolio.

§ Designed and introduced an innovative competitive intelligence dashboard to track marketing insights, significantly improving marketing decision-making and enhancing communication with key stakeholders.

§ Maximized revenue and profit potential through strategic oversight of annual market sizing analysis across UPS’s top-ranking 20 international markets, including justification of investments involved in entering new markets or sectors.

Exhibited proven marketing leadership capabilities, strong business acumen, and strategic planning expertise to perform comprehensive analysis of UPS’s international marketing portfolio (220 countries and territories), advancing organizational objectives to identify current and emerging trends and driving product adoption and international brand growth.

§ Strengthened competitive market position by integrating KPIs to drive market share growth objectives, achieving +7% volume expansion, +6% revenue increase, and +7% customer growth rate in the highly coveted middle market space.

§ Accelerated efforts to maximize global market share and revenues by collaborating with global strategy and other international teams, ensuring products and service levels were positioned competitively while simultaneously creating new long-term revenue.

• Acted as an internal sales expert and partner to executive marketing and sales teams, providing short- and long-term tactical recommendations to support sales effectiveness and revenue optimization, helping to drive and sustain results
• Worked cross-functionally with business leaders to enhance performance of revenue generation activities by creating and implementing a five-year sales channel diversification strategy, executing channel shift strategies, and improving pipeline opportunities
• Reported directly to Senior Vice President of Sales
• Created sales channel driver models that identified emerging trends, improved forecasting and decision-making, aligned sales quotas and revenue expectations, and enabled sales teams to focus on high-profit sales pipeline opportunities, resulting in improved win rates
• Achieved +6% YOY increase in inbound sales close rates and greater than 11% increase in revenue per call in FY 2012
• Drove +9% YOY improvement in retention save rate, contributing to an 8% reduction of revenue loss per call in FY 2012
• Credited with creating the first reporting suite and partnered with business intelligence leaders to automate reporting functions, enabling field teams to make data-driven decisions by tracking customers’ sales data and revealing demand trends and cross-sell opportunities
• Worked closely with Business Operations team to develop an in-depth analysis for a five-year sales channel diversification strategy and identified growth opportunities, resulting in an 18% increase in third-party retail sales and a 10% boost in YoY online sales
• Proactively analyzed revenue sources and identified upsell strategy for bulked apartment properties, increasing multifamily-average revenue per customer by more than +3% and generating $26M in incremental annual revenue.

• Recognized as a high-potential MBA graduate and selected to participate in Cox’s elite leadership development program designed to build diverse bench strength while enhancing candidates' leadership, marketing, and development skills through internal rotational opportunities
• Demonstrated right brain / left brain thinking capabilities to conceive, create, and implement compelling corporate messaging strategies, with a focus on driving client value, increasing direct mail campaign response rates by 2%, and achieving a 30% offer take rate
• Researched customers / competition and identified potential growth opportunity for data and telephony within the mature market segment, increasing penetration by more than 2% for data and 3% for telephony within one year
• Strengthened competitive advantage by leveraging the Cox master brand relationship, establishing a unique identity for Multifamily (MDU) channel segment, while further differentiating the sector to its unique hybrid audience
• Drove significant growth and enhanced profitability by thinking and acting in ways that put customers first, offering seamless digital option, including development of a comprehensive promotional relaunch campaign strategy for Cox’s On-Demand service.