Stephen Arnold
Tampa
Summary
Strategic marketing professional with over 15 years in entertainment marketing, specializing in sponsorship development and brand partnerships. Demonstrated success in managing advertising portfolios and executing impactful sponsorship campaigns for leading brands. Extensive experience with military community engagement, leveraging insights from previous USAA role. Recognized for expertise in integrated marketing, data-driven strategies, and fostering strong relationships within the entertainment sector.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Account Manager
Australian Community Media
Adelaide
08.2024 - 03.2025
- Developed strong relationships within South Australia's agribusiness sector, representing the Stock Journal and ACM's digital platforms
- Promoted brand visibility at industry events and delivered tailored print and digital marketing solutions
Insurance Professional Sales and Service II
USAA
Tampa
10.2022 - 05.2024
- Delivered expert financial guidance to USAA members while upholding core values of Service, Loyalty, Integrity, and Honesty
- Developed deep understanding of military community culture, needs, and preferences through daily member interactions
- Consistently provided exceptional customer service with tailored solutions, demonstrating ability to understand and serve diverse military family needs
- Licensed across all 50 states for Property & Casualty Insurance, skilled in negotiations and data-driven decision making
- Utilized advanced analytics and market insights to protect members' financial wellbeing and deliver measurable outcomes
Account Manager
Australian Radio Network (ARN Adelaide)
North Adelaide
04.2016 - 04.2018
- Managed advertising relationships for Mix 102.3, Cruise 1323, and Inc. Digital platforms
- Developed and presented brand sponsorship proposals integrating radio and digital advertising campaigns
- Created marketing campaigns for entertainment, automotive, and building industries using Facebook and Google AdWords
- Collaborated with Creative Department through full campaign lifecycle from brief development to results analysis
- Designed strategic marketing campaigns, wrote advertising copy, and consulted on stakeholder creative campaigns
- Committee Member - Adelaide Media Club (2017-2018), actively engaged in marketing industry networking and professional development
Sales Account Manager
News Corp South Australia
Adelaide
04.2013 - 04.2014
- Generated new business relationships and created data-driven advertising solutions based on audience research
- Fostered relationships with new business clients and collaborated with stakeholders on existing partnerships
- Effectively addressed and resolved client objections during large-scale business transformation
Entertainment Manager
News Corp Australia
Adelaide
02.2007 - 04.2013
- Managed comprehensive entertainment advertising and sponsorship portfolio for News Corp South Australia across all press, magazine, and digital properties
- Built and maintained strategic partnerships with major entertainment properties including live music promoters, record labels, and artists from Australia and internationally
- Developed and executed integrated marketing campaigns combining traditional and digital media to maximize brand exposure and engagement
- Led planning, creative execution, and performance measurement for entertainment sponsorships, consistently achieving sales targets
- Collaborated with cross-functional teams to align marketing strategies with business objectives and stakeholder priorities
- Negotiated high-value partnership agreements and managed relationships with international entertainment industry stakeholders
Education
Bachelor of Science - Advertising
University of Florida
Gainesville, FLSkills
- Entertainment Marketing
- Sponsorship Strategy & Activation
- Brand Partnership Development
- Campaign Execution & Measurement
- Military Community Marketing
- Integrated Marketing Campaigns
- Cross-Functional Leadership
- Data Analysis & Market Research
- Stakeholder Management
- Process Optimization
- Budget Management
- Digital & Traditional Media
Affiliations
- Volunteer - WOMADelaide World Music Festival 2025
- Volunteer - Gasparilla Music Festival 2023
- Adelaide Media Club Board Member 2016/2017
- Extensive travel to attend international music festivals
Certification
- Certificate of Digital Marketing Science - University of South Florida 2024
- Google Analytics 2024
- Google AdWords 2024
- Hubspot Email Marketing Certificate 2024
- Certificate of Digital Marketing - ADMAiq - Sydney , Australia 2013
Career breaks
- 2020-2022 - Contract jobs during COVID in Florida
- 2018-2020 World travel and relocation to Florida
- 2014-2015 International travel and sales consultant
References
References available upon request.
Timeline
Account Manager
Australian Community Media
08.2024 - 03.2025
Insurance Professional Sales and Service II
USAA
10.2022 - 05.2024
Account Manager
Australian Radio Network (ARN Adelaide)
04.2016 - 04.2018
Sales Account Manager
News Corp South Australia
04.2013 - 04.2014
Entertainment Manager
News Corp Australia
02.2007 - 04.2013
Bachelor of Science - Advertising
University of Florida
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