Stephen Barringer
Allison Park,PA
Summary
Seasoned digital marketing leader with 20+ years of experience driving growth for large-scale businesses through innovative SEO, content strategy, and reputation management. Proven success in optimizing websites to boost visibility, strengthen brand awareness, and generate measurable ROI. Skilled in guiding organizations through evolving search landscapes, including Google AI Overviews, ChatGPT, and other LLMs, to increase authority and exposure. Recognized for combining analytical problem-solving with creative marketing strategies to elevate brand presence, maximize profitability, and deliver sustainable results.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Digital Brand Manager
TechnoSystems
03.2013 - Current
- Drove a 300%+ increase in organic leads through strategic reputation management, SEO optimization, PR placements, and integrated digital marketing campaigns.
- Enhanced brand credibility by securing coverage and mentions in top-tier publicationsincluding Forbes, Huffington Post, Entrepreneur, and The New York Times.
- Influenced Google AI Overviews, ChatGPT, and other LLMs to strengthen brand positioning and ensure positive representation.
- Built and executed advanced link-building strategies, content marketing plans, and technical SEO improvementsto attract and engage targeted audiences.
- Expert in evolving search engine algorithms (Schema, Penguin, Panda, Helpful Content Update) with a track record of adapting quickly to maintain competitive rankings.
- Leveraged Google Analytics, SEMrush, and Ahrefs to analyze performance, optimize conversions, and uncover profitable keyword opportunities for maximum ROI.
- Developed and tested high-converting landing pages, monitored multi-device performance, and implemented localized SEO strategies across national and international markets.
- Expanded brand reach through social media marketing, growing Twitter/X and Facebook audiences by 1,000%+, while building presence across Instagram, Pinterest, Glassdoor, Crunchbase, and other channels.
- Created a Wikipedia page for InventHelp’s INPEX Trade Show, boosting brand authority and trust.
- Implemented comprehensive Schema/structured data strategies to strengthen site visibility and search engine rankings.
- Supported community initiatives including Make-A-Wish Foundation, Salvation Army, and Toys for Tots.
SEO - SEM - E-Commerce Manager - Web Developer
Best Buy Uniforms
01.2004 - 03.2013
- Managed and optimized e-commerce website (BestBuyUniforms.com), overseeing SEO/SEM, content strategy, product expansion, and technical improvements to drive visibility and sales.
- Expanded product catalogby adding thousands of SKUs into the database (MySQL), transforming the company into a one-stop uniform supplier and significantly broadening the customer base.
- Drove a 2000%+ increase in online revenue by implementing effective SEO, SEM, and digital marketing strategies that delivered results.
- Achieved thousands of page-one Google rankings for competitive industry terms, including ranking #1 for “Uniforms” ahead of billion-dollar competitors like Cintas.
- Executed integrated marketing campaigns across email, PR, video, and social media to promote products and seasonal sales. Leveraged MailerMailer and Constant Contact for customer engagement, retention, and feedback.
- Produced and ranked product videos on YouTube that reached first-page Google placement, generating substantial product demand and conversions.
- Designed annual catalog covers and marketing materials using Adobe InDesign, ensuring alignment with brand and promotions.
- Planned and executed holiday promotions and new marketing strategies to boost seasonal sales.
- Utilized Google Analytics and SEO tools to track traffic, site health, keyword performance, and campaign ROI, delivering actionable reports and recommendations to leadership.
- Developed social media strategies and managed campaigns across Facebook, YouTube, LinkedIn, Twitter, Pinterest, and other platforms to expand brand awareness and engagement.
- Performed technical SEO and code rewrites to align with evolving search engine best practices, improving long-term visibility and performance.
SEO - Web Design - Intern
Driscoll Financial
05.2004 - 10.2004
- Identified and resolved website deficiencies by collaborating with the development team on a full site redesign, driving higher sales performance and securing top rankings on major search engines.
Education
Associate of Arts - Multimedia
Pittsburgh Technical Institute
PA08-2004
Skills
- SEO - SEM - AEO - PR
- Brand Awareness
- Strategic Marketing
- Microsoft Office Suite
- Link Building
- Website Design
- Client Relations
- Adobe Suite Proficiency
- Web Reporting Tools
- Reputation Management
- Social Media Marketing
- E-Commerce
Certification
https://featured.com/p/stephen-barringer
https://www.linkedin.com/in/stevebarringer/
- https://www.devx.com/business/19-tips-to-boost-your-sales-by-improving-your-online-presence/
- https://gritdaily.com/how-to-use-competitor-analysis-for-seo-tips-examples/
- http://www.robbierichards.com/seo/seo-metrics/
- http://www.robbierichards.com/seo/competitor-analysis-tools/
- http://www.robbierichards.com/seo/best-seo-tools/
- http://www.robbierichards.com/seo/link-building-tools
- https://www.robbierichards.com/seo/best-backlink-checker/
- https://www.robbierichards.com/seo/reporting-tools/
Timeline
Digital Brand Manager
TechnoSystems
03.2013 - Current
SEO - Web Design - Intern
Driscoll Financial
05.2004 - 10.2004
SEO - SEM - E-Commerce Manager - Web Developer
Best Buy Uniforms
01.2004 - 03.2013
Associate of Arts - Multimedia
Pittsburgh Technical Institute
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