Stephen Bovino
Pittsburgh,PA
Summary
Marketing professional with solid track record in conceptualizing and executing marketing strategies that drive business growth. Adept at fostering team collaboration and adapting to dynamic market needs. Recognized for strong analytical skills and creative problem-solving abilities.
Overview
28
28
years of professional experience
Work History
Director of Marketing and Admissions
East End Health and Rehab
04.2024 - Current
- Responsible for marketing and admissions for a 100-bed skilled nursing facility.
- Promote services to five top referring hospitals, meeting with discharge planners providing patient satisfaction information, clinical report card and success stories of the facility.
- Meet with potential patients, including bedside visits, for admission in collaboration with clinical team.
- Boost brand awareness by implementing targeted marketing campaigns and strategic partnerships.
- Created and managed social media campaigns to increase brand engagement.
- Built strong relationships with industry professionals and influencers.
Director of Marketing and Admissions
Genesis Pierpont Center; Wishing Well Assisted Living
09.2021 - 03.2024
- Responsible for marketing and admissions for a 120-bed skilled nursing facility, a 32-bed assisted living facility and an 88-bed skilled nursing facility.
- Promoted services including short-term rehabilitation, long-term care, and respite care throughout the community to physicians, specialty care clinics and senior centers.
- Served as marketing trainer for newly hired directors of marketing and admissions.
- Managed Partner Program, a customer service program monitoring needs of patients.
- Maintained 90% capacity in 24 of 28 months.
Multimedia Sales Executive
Direct Results
06.2021 - 09.2021
- Analyzed marketing needs for small to large businesses in North Central West Virginia.
- Met with clients and potential clients to discuss solutions.
Multimedia Sales Executive
WBOY TV
12.2019 - 11.2020
- Provided clients with estimates of costs of advertising products or services, recommending products based on individual customer business needs and practices.
- Cold called on businesses to present opportunities to help grow their business.
- Wrote and edited scripts for broadcast purposes.
Director of Community Relations
Fairmont Regional Medical Center
11.2017 - 09.2019
- Responsible for marketing/community relations for 207 bed community hospital.
- Primary liaison to Regional Healthcare Foundation managing finances, fundraising efforts and planning events.
- Visited area physicians to promote service line volume including orthopedics, physical therapy, behavioral health and pain management.
- Developed marketing plan for the hospital, tracking service line volume growth or decline and marketing accordingly.
- Managed staff including Volunteer Services and Chaplain Services.
- Coordinated all radio, print and digital advertising, maintaining contracts and monitoring return on investment.
- Developed comprehensive budgets for various projects, ensuring responsible allocation of resources while achieving desired outcomes.
- Provided crisis management support during challenging situations, effectively addressing concerns while maintaining positive public perception.
- Served as a liaison between the organization and various stakeholders, ensuring clear communication and alignment of goals.
Program Specialist
Louis A. Johnson VA Medical Center
01.2010 - 10.2017
- Patient Relations/Congressional Liaison
- Researched and compiled responses to members of Congress addressing concerns raised by Veterans, meeting with section chiefs and staff to develop written or verbal responses and actions to be taken.
- Addressed various issues brought to Patient Advocate office by Veterans.
- Served as Co-Chairman for the Combined Federal Campaign, coordinating fundraising for the facility from internal and external donors.
- Served as Acting Business Compliance Officer, assisted in Public Affairs, Voluntary Services and Special Events with the Director and in absence of Director.
- Assisted in preparation of facility strategic plan on construction projects.
- Assisted in creating business plan for VISN 4 Fee Basis Program which consolidated and centralized Fee Basis process of 10 VA Medical Centers.
Public Relations Director
United Hospital Center
06.2007 - 09.2009
- Responsible for public relations for 318 bed community hospital including marketing, advertising, media and community relations, managing $600,000 advertising budget.
- Wrote, edited, and distributed press releases and acted as spokesman for hospital.
- Coordinated with advertising firm design and placement of television, radio and print advertising throughout North Central West Virginia.
- Built strong relationships with influential media contacts, enhancing opportunities for positive exposure.
News Service Coordinator
UNIVERSITY HEALTH ASSOCIATES
06.2006 - 06.2007
- Researched, wrote and edited press releases for Ruby Memorial Hospital, Robert C Byrd Health Sciences Center, West Virginia University Schools of Medicine, Dentistry, Nursing and Pharmacy.
- Wrote emergency preparedness plan for communications office in accordance with hospital regulations.
Public Relations Specialist
WVU NEWS AND INFORMATION SERVICES
09.2005 - 06.2006
- Researched, wrote and edited press releases for College of Business and Economics, College of Engineering and Mineral Resources, Facilities and Services, WVU Libraries, School of Physical Education and other areas as assigned.
Director of Media Relations
Pittsburgh Penguins
08.1996 - 06.2003
- Served as primary liaison between hockey operations staff, coaches, players and local and national print and electronic media.
- Acted as team spokesman at all practices, and while traveling with team.
- Edited and designed Pittsburgh Penguins Media Guide for use by local and national media.
- Wrote and distributed press releases.
- Supervised two full-time employees and game-night staff of eight.
- Directed press box operations for all home games including media seat locations, broadcast locations, camera positions and still photographer locations
- Coordinated media credentials, press conferences and interviews.
- Established internship program for the department, including interviewing, hiring and evaluating progress of interns.
Education
B.A. - Government
College of William and Mary
Williamsburg, VA05.1990
Skills
- Marketing strategy development
- Relationship Building
- Leadership
- Problem solving
- Customer service
- Time management
- Crisis communications
- Content Strategy
- Marketing Analytics
- Communications expertise
- Marketing campaign development
- Networking
- MS Word
- Excel
- Power Point
- Publisher
References
Available upon request.
Timeline
Director of Marketing and Admissions
East End Health and Rehab
04.2024 - Current
Director of Marketing and Admissions
Genesis Pierpont Center; Wishing Well Assisted Living
09.2021 - 03.2024
Multimedia Sales Executive
Direct Results
06.2021 - 09.2021
Multimedia Sales Executive
WBOY TV
12.2019 - 11.2020
Director of Community Relations
Fairmont Regional Medical Center
11.2017 - 09.2019
Program Specialist
Louis A. Johnson VA Medical Center
01.2010 - 10.2017
Public Relations Director
United Hospital Center
06.2007 - 09.2009
News Service Coordinator
UNIVERSITY HEALTH ASSOCIATES
06.2006 - 06.2007
Public Relations Specialist
WVU NEWS AND INFORMATION SERVICES
09.2005 - 06.2006
Director of Media Relations
Pittsburgh Penguins
08.1996 - 06.2003
B.A. - Government
College of William and Mary
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