Summary
Overview
Work History
Education
Skills
Business Experience
Timeline
Generic

STEPHEN CLARKE

Fairfax,Virginia

Summary

Reliable Manager demonstrating high level of ownership and initiative. Possessing exceptional work ethic and desire to go above and beyond to exceed company expectations. Offering knack for building productive working relationships. Successful in fast-paced, deadline-driven environments to manage goals and team development. History of thriving in team-oriented environments.

Overview

41
41
years of professional experience

Work History

Consultant

HERSHA HOSPITALITY
Harrisburg, Pennsylvania
01.2023
  • Execute image audit, tagging and organization for Hersha Hospitality managed hotels, including Marriott International, Hilton Hotels & Resorts, Hyatt Hotels & Resorts and IHG Hotels & Resorts, ensuring accurate display on brand and OTA sites
  • Upload, caption and tag new photography into each brand's Digital Asset Management systems
  • Identify missing imagery on hotel websites for hotels to budget photography needs for 2024.

Manager, Digital Assets

MARRIOTT INTERNATIONAL
Bethesda, Maryland
01.2004 - 01.2021
  • Responsible for the management of digital assets for Marriott's 30 brands
  • Managed a team of seven Marriott employees and two outside agencies responsible for reviewing, approving and publishing content on Marriott Hotel Websites to ensure Marriott brand standards and strategies are met
  • Developed detailed instructions for the submission process for approving assets, including technical requirements, usage rights, releases, copywriting, tagging for SEO, as well as uploading, editing and publishing content on Marriott's Content Management System
  • Worked closely with multiple corporate departments, including Mobile, Enhance Reservations, EPIC, Distribution and brand marketing teams, to ensure assets and content was consistent and accurately presented on all devices and OTAs
  • Maintained relationships and communications with hotel franchise and management company marketing teams
  • Assisted in the migration of all Marriott digital assets into new digital asset management and content management systems
  • Assisted in the migration of Starwood assets into Marriott's CMS and digital asset management systems.

Design Manager

MARRIOTT INTERNATIONAL
Bethesda, Maryland
01.1985 - 01.2003
  • Executed art direction strategies to maintain visual consistency across Marriott brands
  • Provided photo shoot direction, graphic design, and project management.

Art Director

WTVZ-TV
Norfolk, Virginia
01.1984 - 01.1985
  • Designed and produced collateral and promotional materials for sales staff, created advertising campaigns for five additional television stations owned by parent company, and responsible for the placement of regional and local advertising.

Graphic Specialist

MOBIL OIL CORPORATION
Fairfax, Virginia
01.1980 - 01.1984
  • Created corporate publications and presentations for company executives.

Education

Bachelor of Science - Marketing Management

GEORGE MASON UNIVERSITY
01.1988

Associate in Applied Science - Advertising Design

NORTHERN VIRGINIA COMMUNITY COLLEGE
01.1980

Skills

  • Workforce Management
  • Performance Management
  • Operations Management
  • Verbal and written communication
  • Project Management
  • Customer Relationship Management (CRM)
  • Staff Training and Development
  • Team Leadership
  • Staff Management
  • Policy Implementation

Business Experience

  • HERSHA HOSPITALITY, Harrisburg, Pennsylvania, 2023, Consultant, Execute image audit, tagging and organization for Hersha Hospitality managed hotels, including Marriott International, Hilton Hotels & Resorts, Hyatt Hotels & Resorts and IHG Hotels & Resorts, ensuring accurate display on brand and OTA sites., Upload, caption and tag new photography into each brand's Digital Asset Management systems., Identify missing imagery on hotel websites for hotels to budget photography needs for 2024.
  • MARRIOTT INTERNATIONAL, Bethesda, Maryland, 1985, 2021, Manager, Digital Assets, Responsible for the management of digital assets for Marriott's 30 brands., Managed a team of seven Marriott employees and two outside agencies responsible for reviewing, approving and publishing content on Marriott Hotel Websites to ensure Marriott brand standards and strategies are met., Developed detailed instructions for the submission process for approving assets, including technical requirements, usage rights, releases, copywriting, tagging for SEO, as well as uploading, editing and publishing content on Marriott's Content Management System., Worked closely with multiple corporate departments, including Mobile, Enhance Reservations, EPIC, Distribution and brand marketing teams, to ensure assets and content was consistent and accurately presented on all devices and OTAs., Maintained relationships and communications with hotel franchise and management company marketing teams., Assisted in the migration of all Marriott digital assets into new digital asset management and content management systems., Assisted in the migration of Starwood assets into Marriott's CMS and digital asset management systems.
  • MARRIOTT INTERNATIONAL, Bethesda, Maryland, 1985, 2003, Design Manager, Executed art direction strategies to maintain visual consistency across Marriott brands. Provided photo shoot direction, graphic design, and project management.
  • WTVZ-TV, Norfolk, Virginia, 1984, 1985, Art Director, Designed and produced collateral and promotional materials for sales staff, created advertising campaigns for five additional television stations owned by parent company, and responsible for the placement of regional and local advertising.
  • MOBIL OIL CORPORATION, Fairfax, Virginia, 1980, 1984, Graphic Specialist, Created corporate publications and presentations for company executives.

Timeline

Consultant

HERSHA HOSPITALITY
01.2023

Manager, Digital Assets

MARRIOTT INTERNATIONAL
01.2004 - 01.2021

Design Manager

MARRIOTT INTERNATIONAL
01.1985 - 01.2003

Art Director

WTVZ-TV
01.1984 - 01.1985

Graphic Specialist

MOBIL OIL CORPORATION
01.1980 - 01.1984

Bachelor of Science - Marketing Management

GEORGE MASON UNIVERSITY

Associate in Applied Science - Advertising Design

NORTHERN VIRGINIA COMMUNITY COLLEGE
STEPHEN CLARKE