Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Awards
Qualifications
Generic

Stephen Coen

Branson West,Missouri

Summary

Results-driven executive with extensive experience in strategic leadership and operational excellence. Proven track record in driving growth, optimizing processes, and fostering team collaboration. Exceptional skills in strategic planning, financial management, and stakeholder engagement. Adaptable and reliable, consistently achieving high-impact results in dynamic environments.

Performance-driven Vice President with 25 years of experience aligning systems with business requirements, policies, and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.

Overview

39
39
years of professional experience
1
1
Certification

Work History

VP of Sales and Marketing

MRG Group LLC
05.2025 - 09.2025
  • Developed and implemented sales strategies to increase market penetration and customer engagement.
  • Analyzed market trends to inform product positioning and competitive strategy adjustments.
  • Established key performance indicators to measure sales team effectiveness and marketing campaign success.
  • Fostered relationships with key stakeholders to align sales objectives with overall business goals.
  • Mentored junior sales staff, promoting skills development and improving team performance metrics.

VP OF SPECIAL OPERATIONS

Bluegreen Resorts
04.2022 - 05.2023
  • At the company’s request, travel to company locations that are in need of special assistance to evaluate and facilitate necessary changes to increase performance.

DIRECTOR OF SALES AND MARKETING

Bluegreen Resorts
09.2020 - 06.2021
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly that increased number of qualified customers by 20%.
  • Developed positive, performance-based internal sales and marketing culture to include mentoring staff that increased sales performance by 30% within 90 days.
  • Analyzed sales and marketing data for improved strategies.

REGIONAL VP OF SALES AND MARKETING

Holiday Inn Club Vacations
11.2015 - 07.2020
  • Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads to sales by 50%.
  • Developed and led sales training initiatives for employees and teams across organization that increased retention to 90%.
  • Managed budget in excess of 130 million dollars.

AREA VP OF SALES AND MARKETING

Wyndham Resorts
05.2015 - 10.2015
  • Responsible for 7 multiple sales and marketing locations for the islands of Oahu and Hawaii (Big Island) With an annual combined 50 mil budget.
  • Re-established top line outcomes 40% by effectively collaborating with sales, service and financial departments.

VICE PRESIDENT OF FRONT-LINE SALES

Wyndham Vacation Ownership
01.2014 - 05.2015
  • Responsible for what was referred to as a mega sales site with a site budget exceeding 50 mil in top line revenue. +200 sales, marketing and departmental employees.
  • Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue by 10- 15% year over year.
  • Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.

AREA VP OF SALES AND MARKETING, LAS VEGAS

Wyndham Vacation Ownership
05.2005 - 05.2013
  • Increased business growth to 170% by effectively collaborating with sales, service and financial departments.
  • Created documentation of research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plan.

SITE VP OF SALES AND MARKETING

Fairfield Resorts
10.2003 - 06.2005
  • Performed monthly sales forecasting and competitive analysis to determine product performance levels and sales strategies for new product development.
  • Managed hiring, training and professional growth of 40 new sales/marketing employees.
  • Drove new sales strategies to gain market share. Increased top line revenue by 60% in 1 year.

DIRECTOR OF FRONT-LINE SALES

Fairfield Resorts
01.2003 - 12.2003
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Organized promotional events and interacted with community to increase sales volume by 50%.
  • Created and oversaw employee training schedule to emphasize productivity and resource conservation for maximum production.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales objectives.
  • Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.

FRONT LINE AND OWNER LINE SALES MANAGER

Fairfield Resorts
03.2001 - 10.2003
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies by developing and execution of sales presentations through internal and external product training workshops.
  • Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
  • Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
  • Held one-on-one meetings with sales representatives to identify selling hurdles and offered insight into best remedy.
  • Monitored and Communicated progress reports of monthly and quarterly initiatives along with sales team performance to internal and external management.

OWNER LINE SALES REP

Fairfield Resorts
06.1999 - 04.2001
  • Exceeded sales expectations by 100%

FRONT LINE SALES REPRESENTATIVE

Fairfield Resorts
01.1998 - 06.1999
  • Exceeded sales expectations by 100%

HOTEL OWNER/OPERATOR

Grand Vista Resorts
01.1993 - 06.1998
  • Oversaw day-to-day operations of brand new, 117-room hotel with staff of 20 employees and generated an average occupancy rate of 72% through proven marketing campaigns and setting outstanding customer service demonstrations for serving clients and guest.

REALTOR/LICENSED MORTGAGE BROKER

Self-employed
06.1986 - 08.1992
  • Sold single family residences and processed home mortgage loans while handling day-to-day happenings of real estate office to grow client base and increase revenue.
  • Increased property management portfolio by 20%

Education

High School -

Mililani High School
Mililani Town, HI
06.1983

Skills

  • Team leadership
  • Relationship building
  • Decision-making
  • Critical thinking
  • Coaching and mentoring
  • Client relationship building
  • Complex Problem-solving
  • Strategic planning

Accomplishments

  • Supervised teams of up to 500 staff members.
  • Lead multiple Sales Teams to Pinnacle level results and awards.
  • In charge of budgets ranging between 17 million and 140 million in Annual Revenue Goals.

Certification

  • Wharton School of Business Leadership Training - Certified
  • Fli-High Fairfield Leadership Classes - Certified
  • Thomas Kilmann Conflict Model Training - Certified
  • Emergenetics Profile Training
  • Franklin Covey Time Management - Certified

Timeline

VP of Sales and Marketing

MRG Group LLC
05.2025 - 09.2025

VP OF SPECIAL OPERATIONS

Bluegreen Resorts
04.2022 - 05.2023

DIRECTOR OF SALES AND MARKETING

Bluegreen Resorts
09.2020 - 06.2021

REGIONAL VP OF SALES AND MARKETING

Holiday Inn Club Vacations
11.2015 - 07.2020

AREA VP OF SALES AND MARKETING

Wyndham Resorts
05.2015 - 10.2015

VICE PRESIDENT OF FRONT-LINE SALES

Wyndham Vacation Ownership
01.2014 - 05.2015

AREA VP OF SALES AND MARKETING, LAS VEGAS

Wyndham Vacation Ownership
05.2005 - 05.2013

SITE VP OF SALES AND MARKETING

Fairfield Resorts
10.2003 - 06.2005

DIRECTOR OF FRONT-LINE SALES

Fairfield Resorts
01.2003 - 12.2003

FRONT LINE AND OWNER LINE SALES MANAGER

Fairfield Resorts
03.2001 - 10.2003

OWNER LINE SALES REP

Fairfield Resorts
06.1999 - 04.2001

FRONT LINE SALES REPRESENTATIVE

Fairfield Resorts
01.1998 - 06.1999

HOTEL OWNER/OPERATOR

Grand Vista Resorts
01.1993 - 06.1998

REALTOR/LICENSED MORTGAGE BROKER

Self-employed
06.1986 - 08.1992

High School -

Mililani High School

Awards

The only nationwide Wyndham Employee awarded the renown “Pinnacle Award” 3 years in a row. This award is only given to one site in its division, each year and is based on the following 6 criteria; 1) NOI 2) Market penetration at every level 3) Customer Survey satisfaction 4) Percentage of referral business 5) S&M 6) UPG., 10 Time recipient of the Presidents Club earned at every level of position responsibility.

Qualifications

  • Two decades of hands-on learning and development of high-level business acumen, sales and marketing with dynamic leadership skills honed within the Vacation Ownership Industry allows for great transition opportunities so as to make valuable contributions within a variety of multi-product and service organizations.
  • Competitive analysis expert for adjusting sales and marketing strategies to exceed qualified customer base and sales revenues.
  • Clear communication platform delivery proven to be transparent, respectful to others, and motivational for both internal and external customers. “Building Teams!”
  • Establish and produce the recruiting and training criteria, script design and ongoing training programs for 5000 plus candidates each year to ensure sales team success with exceeding revenue goals majority of the time during my tenure
  • Retention focus success through creative front line management training and mentor candidate programs
  • Financial analyst liaison for building competitive commission-based pay plans to motivate teams while meeting revenue goals for the sales/marketing arena along with establishing pay plans for all supportive departments.
  • Strategic Marketing that creates consistent new channels for client base development. EXAMPLE: Special traveling dinner parties that still today generate company-wide 50 to 100 mil in strategic targeted market revenue.
  • Nationwide leadership experience with assignments throughout South East, Central, Western and Hawaii Regions with up to 7 sites and 3000 units responsibility per assignment.
  • Opening and Dual Branding leadership for 5 critical brands at 11 sites nationwide; Adventure resorts, Trend West, Shell, Outrigger and Silverleaf.
  • New Business Negotiation for a variety of multi-faceted CROSS-marketing contracts – name brands

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