Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Stephen Cohen

Canton,GA

Summary

Forward-thinking and results-driven sales leader with more than 25 years of experience in partnership development, account management and channel building. Self-directed leader with talents in diversifying networks, product offerings and pricing strategies to drive growth with value-added solutions.

Overview

21
21
years of professional experience

Work History

Sr Regional Sales Manger

01.2019 - 01.2023
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships
  • Developed and maintained positive relationships with clients in assigned sales territories
  • Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth
  • Generated detailed sales reports and forecasts to analyze performance and track progress
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation
  • Conducted product demonstrations and presentations to potential clients to capture more sales
  • Finalized sales contracts with high-value customers
  • Executed successful promotional events and trade shows
  • Managed team of 13 regional sales representatives and consistently achieved high sales targets
  • Executed successful marketing campaigns to generate new business and expand customer base
  • Modeled strong negotiation skills to help team members close tough deals with lucrative clients
  • Attended industry conferences and trade shows to stay up-to-date with market trends and customer needs
  • Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team
  • Evaluated costs against expected market price points and set structures to achieve profit targets
  • Developed and managed budgets to confirm proper use of resources and maximize profitability
  • Built relationships with customers and community to establish long-term business growth
  • Collaborated with upper management to implement continuous improvements and exceed team goals
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement
  • Prepared sales presentations for clients, showing success and credibility of products
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues
  • Managed accounts to retain existing relationships and grow share of business
  • Achieved sales goals and service targets by cultivating and securing new customer relationships
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits
  • Communicated product quality and market comparisons by creating sales presentations
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns
  • Organized promotional events and interacted with community to increase sales volume
  • Directed sales support staff in administrative tasks to help sales reps close deals
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience
  • Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems
  • Developed compelling presentation decks to gain approval for ideas and communicate results

Trade Development Manager

Monster Energy
01.2006 - 01.2019
  • Conducted market research to identify new opportunities and target markets.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

Account Manager

J.J. Taylor Florida
01.2002 - 01.2006
  • Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
  • Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
  • Educated clients on new products or services to increase customer engagement with brand.
  • Facilitated client satisfaction and renewed customer relations to drive growth.
  • Developed and implemented strategies to increase client retention
  • Monitored and analyzed customer feedback to identify opportunities for improvement
  • Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue
  • Recommended brand products to customers to encourage repeat purchases and foster customer loyalty
  • Negotiated prices for products and freights to reduce cost of acquisition by achieving lower price
  • Built relationships with customers and community to promote long term business growth

Education

Bachelor of Arts - Marketing and Public Relations

Ashford University
San Diego, CA
05.2014

Skills

  • Business Administration
  • Goals and Performance
  • Product and Service Knowledge
  • Network Development
  • Territory Expansion
  • Trend Analysis
  • Revenue Generation
  • Client Account Management
  • Product Knowledge
  • Strategic Planning

Accomplishments

Built a Bang Energy field sales team and territory manager team of 13

Built both alcoholic and non-alcoholic networks for Bang Energy Southeast.

Additionally, I took (my team) Monster Energy to a 51 share of the total portfolio in 2018, maintaining it for 52 weeks.

Timeline

Sr Regional Sales Manger

01.2019 - 01.2023

Trade Development Manager

Monster Energy
01.2006 - 01.2019

Account Manager

J.J. Taylor Florida
01.2002 - 01.2006

Bachelor of Arts - Marketing and Public Relations

Ashford University

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