Steve Coulter
Ridgefield,CT
Summary
Dynamic managing editor with a proven track record at NBCUniversal, leading a 17-person team to enhance digital and broadcast content. Expert in SEO implementation and editorial management, driving audience engagement and establishing high editorial standards. Skilled in creative problem solving and team leadership, delivering compelling multi-platform coverage of major events.
Overview
12
12
years of professional experience
Work History
MANAGING EDITOR
NBCUniversal
02.2020 - Current
- Manage a 17-person editorial desk that oversees the publication of digital and broadcast content for NBCU Local's Owned Television Stations, Telemundo affiliates, and NBC Sports Regional Sports Networks (RSNs).
- Organize and lead NBCU Local's multi-platform coverage on tentpole events, ranging from the Olympics to the 2024 presidential election, to the Super Bowl.
- Establish editorial standards and protocols, as well as communication efficiency, during breaking news.
- Devised and implemented SEO tactics to enhance content engagement.
- Pivoted the team from managing the RSN's MyTeams app to an expanded role as content creators and editors.
- Responsible for interviewing, hiring, and training new employees and freelancers.
- Worked closely with graphic, photo and video teams to plan and produce compelling content.
- Developed editorial strategies to ensure that all content is accurate, timely, relevant, and in line with the organization's mission.
- Managed publishing schedules, editorial calendars and pitch workflows.
MANAGING EDITOR
HEARST CONNECTICUT MEDIA
07.2016 - 01.2020
- Managed The Ridgefield Press, a weekly newspaper with 8,500 print subscribers and an online daily news website that generated 600,000 unique page views (August 2019, Google Analytics).
- Led a 12-person newsroom, including editors for news, sports, arts, obituaries, and video and digital design directors, to create compelling stories that drive 79,000 active monthly readers (October 2019, Google Analytics).
- Launched social media presence, including 19,400+ Twitter followers, 8,600+ Facebook followers, and 2,500+ Instagram followers.
- I wrote and edited interactive headlines for print and web, and developed and edited video content on digital platforms.
- Oversaw production and weekly delivery for paper, including social news, arts, staff-written articles, and sports.
- Oversaw content assignment and delivery for 8 to 12 freelance writers, photographers, reporters, and editors.
- Evaluated potential partners for collaborations or sponsorships.
SPONSORED CONTENT WRITER
Hearst Magazines
Norwalk, CT
01.2015 - 07.2019
- Participated in content brainstorming sessions to generate innovative ideas.
- Wrote original keyword-rich content following branding and SEO best practices.
- Contributed to the creation of content guidelines and best practices.
- Introduced the audience and business owners to a new advertising model.
CONTRIBUTING WRITER
UPROXX MEDIA GROUP
Manhattan, NY
01.2013 - 11.2018
- Authored content for entertainment, lifestyle, and popular culture sections.
- Wrote promotional and digital materials, including website articles, emails, ads, and interactive materials.
- Incorporated SEO principles into articles when appropriate.
MANAGING EDITOR
THE TRUMBULL TIMES
06.2015 - 07.2016
- Responsible for editing and producing content for the following sections: breaking news, police and fire, health, town government, finance, education, business, real estate, social, sports, obituaries, and opinion.
- Revised press releases, managed social media accounts, wrote daily newsletters, and created surveys.
NEWS AND SPORTS REPORTER
THE RIDGEFIELD PRESS
02.2013 - 06.2015
- Conducted interviews, wrote stories, took photos and videos for print and website
- 2,000+ stories written
- Beats included: Breaking news, business, education, finance, technology, real estate, and sports
Education
Bachelor of Arts - Media, Film, and Journalism Studies
University of Denver
Denver, CO11.2012
Skills
- Editorial management
- Employee training
- Creative problem solving
- Editing stories
- Event coverage
- Content strategy
- SEO implementation
- Digital publishing
- Team leadership
- Editorial standards
Accomplishments
- 2013 New England Newspapers and Press Association's Rookie of the Year
Timeline
MANAGING EDITOR
NBCUniversal
02.2020 - Current
MANAGING EDITOR
HEARST CONNECTICUT MEDIA
07.2016 - 01.2020
MANAGING EDITOR
THE TRUMBULL TIMES
06.2015 - 07.2016
SPONSORED CONTENT WRITER
Hearst Magazines
01.2015 - 07.2019
NEWS AND SPORTS REPORTER
THE RIDGEFIELD PRESS
02.2013 - 06.2015
CONTRIBUTING WRITER
UPROXX MEDIA GROUP
01.2013 - 11.2018
Bachelor of Arts - Media, Film, and Journalism Studies
University of Denver
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