Stephen fulgham

Summary
Owner responsible for overseeing all business operations, strategy, & growth initiatives. Managed finances, staff, customer relationships, and daily workflows to ensure profitability and long-term success.

Key Responsibilities

• Directed all aspects of business operations, including strategic planning, budgeting, sales, and marketing.
• Developed and implemented business strategies that increased revenue, improved efficiency, and strengthened our brand presence.
• Hired, trained, and supervised employees; created schedules, delegated tasks, and maintained a positive work environment.
• Oversaw customer service and handled escalations to ensure high satisfaction & repeat business.
• Maintained compliance with local, state, and federal regulations.
• Analyzed performance metrics to guide decision-making and adjust business operations as needed.
• Led marketing efforts, including social media management, advertising campaigns, and community outreach.
• Performed professional carpet and upholstery cleaning using industry-standard equipment and cleaning solutions.

• Guided Amazon sellers on optimizing product listings, pricing strategies, PPC, suppliers, and account performance to increase sales and profitability.ty
• Analyzed seller account metrics (traffic, conversion, Buy Box %, inventory health, and advertising performance) to identify growth opportunities.
• Provided personalized coaching on Amazon policies, listing compliance, keyword optimization, PPC, and best practices for FBA/FBM operations.
• Assisted sellers in resolving account issues, performance notifications, listing suppressions, and policy violations.
• Delivered recommendations for improving product detail pages using SEO-rich titles, bullet points, images, and A+ Content.
• Advised sellers on advertising strategies, including Sponsored Products, Sponsored Brands, and campaign optimization.
• Conducted competitor and market research to help sellers stay competitive and strategically position their products.
• Supported sellers in inventory planning, demand forecasting, and avoiding stockouts or overstock situations.
• Educated sellers on Amazon tools, reports, and programs such as Brand Registry, Vine, Prime, and FBA fulfillment options
• Maintained detailed documentation of coaching sessions and progress milestones.

• Increased average seller revenue through targeted listing optimization and advertising improvements.
• Helped over 50 sellers improve their sales, profitabilities, and listing performance.
• Reduced seller performance defects through proactive coaching on account health metrics.
• Improved product visibility through effective SEO and advertising strategy execution.

• Managed end-to-end Amazon Seller Central operations, including product research, listing creation, pricing, PPC, inventory management, and customer service.
• Conducted market analysis to identify high-demand, low-competition products using tools like Helium 10, Jungle Scout, or Keepa.
• Created optimized product listings with SEO-rich titles, bullet points, descriptions, and backend keywords to improve search ranking and conversion.
• Oversaw FBA and FBM operations, including shipment creation, labeling, packaging standards, and replenishment planning.
• Managed Amazon advertising campaigns (Sponsored Products, Sponsored Brands, etc.).
• Monitored key performance metrics such as ACOS, Buy Box %, conversion rate, inventory health, and seller performance.
• Resolved account issues, listing suppressions, policy violations, and customer complaints to maintain account health.
• Designed and executed promotional strategies, including coupons, deals, and external traffic campaigns.
• Coordinated with suppliers, negotiated pricing, and ensured quality control for products sourced domestically and internationally.
• Provided prompt and professional customer service to maintain positive reviews and seller ratings.

• Generated $120,000 in annual revenue across over 25 different products.
• Increased listing conversion rate through product optimization and enhanced imagery.
• Reduced advertising ACOS while maintaining or increasing sales volume.
• Maintained an excellent account health rating with an 4.8 star average customer feedback.

• Design and impliment personalized fitness programs based on clients goals, physical abilities, and medical considerations.
• Conduct fitness assessments, track progress, and adjust training plans to ensure continuous improvement.
• Instruct clients in proper exercise technique, injury prevention, and safe equipment use.
• Provide motivational coaching, accountability, and support to help clients maintain consistent training habits.
• Lead one-on-one and small group training sessions, incorporating strength training, cardiovascular conditioning, flexibility, and mobility work.
• Educate clients on basic nutrition principles and healthy lifestyle habits to complement training programs.
• Maintain a clean, organized, and safe training environment while complying with facility guidelines.
• Build strong client relationships, and contribute to member retention and client satisfaction.
• Utilize software or tracking tools to schedule sessions, monitor progress, and maintain accurate client records.
• Stay current with fitness trends, training methods, and certifications to enhance service quality.