Stephen Harris

• Built a diverse workforce through targeted recruiting efforts focused on diversity, equity, and inclusion principles.
• Launched new products successfully into the market after meticulous research, planning, and marketing campaigns.
• - Guided brands in entering new state markets, including strategic distributor selection.
  - Built and led brand teams focused on securing shelf space for new products.
  - Developed on-premise programs to enhance brand recognition and presence.
  - Coordinated and organized demos and educational classes for liquor stores, whiskey clubs, and events to drive brand awareness and engagement.

Whisky Sommelier who is responsible for educating and engaging audiences in the world of whisky, offering expertise on various whiskies, their origins, production methods, and tasting profiles. This role combines a deep knowledge of whisky with strong presentation skills to deliver informative and memorable classes and demonstrations. Represent and showcase various whisky brands at liquor stores, whisky clubs, and events, providing consumers with an enriched understanding and appreciation of the brands.

· Toured distilleries, filming content for a YouTube channel, posting reviews, and sharing whisky-related insights across multiple social media platforms to expand reach and engage followers.

· Educated diverse audiences on whisky production, regional styles, flavor profiles, and brand history through engaging classes and tastings.

· Conducted in-depth tasting sessions, guiding participants through sensory experiences to enhance their whisky knowledge and appreciation.

· Represented multiple whisky brands at liquor store demos, trade shows, festivals, and other events, increasing brand visibility and customer engagement.

· Stayed current on industry trends, new releases, and product knowledge to provide audiences with accurate, relevant insights.

· Collaborated with marketing and event teams to plan and deliver impactful presentations and tasting experiences.

· Built relationships with customers, industry professionals, and brand representatives, fostering loyalty and expanding networks.

• Demonstrated proficient leadership skills to motivate employees and build competent teams.
• Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
• Collaborated with senior management to develop strategic initiatives and long term goals.
• Delivered strong financial performance despite challenging economic conditions by executing prudent risk management strategies throughout all aspects of business operations.
• Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
• Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.

• Maintained up-to-date knowledge on industry trends by attending conferences, workshops, and networking events.
• - Develop and oversee courses within Dragon University to enhance brand representation and sales skills.
  - Create and lead Zoom classes focused on improving Dragons’ ability to effectively represent brands and drive sales.
  - Ensure Dragon Ambassadors are industry leaders through experiential learning programs.
  - Plan and implement comprehensive learning and development strategies for Executive staff and Dragon Ambassadors.
  - Continuously introduce new learning programs to support evolving company strategies and objectives.
  - Teach and exemplify storytelling techniques to strengthen brand narratives.
• Represented Brands at events and demos

• Championed the use of data-driven insights to optimize campaign effectiveness, increasing reach and conversion rates.
• Implemented effective training programs to elevate staff performance in brand activation roles.
• Researched market trends to identify customer needs and preferences for strategic planning.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.

• Optimized resource allocation in high-priority cases, ensuring timely delivery of critical information to stakeholders.
• Collected, analyzed and interpreted information, documentation, and physical evidence associated with investigations.
• Gathered facts from interviews of suspects, witnesses, and complainants.
• Documented findings and prepared detailed reports.