Stephen Jones
Pharmaceutical Marketing Leader
CA
Summary
Strategic and results-driven pharmaceutical marketing executive with deep expertise in health systems and HCP engagement. Proven track record of developing data-driven, omnichannel strategies that drive double-digit revenue growth, optimize market access, and enhance physician engagement. Adept at leading cross-functional teams, fostering KOL partnerships, and executing peer-to-peer initiatives to shape brand perception and accelerate adoption. Recognized for adaptability, problem-solving, and delivering measurable business impact in dynamic environments.
Overview
2025
2025
years of professional experience
Work History
Director, Health Systems Marketing
Bayer Pharmaceuticals
03.2024 - Current
- Lead strategic marketing for Health Systems and Population Health, driving market expansion and engagement
- Developed a first-of-its-kind performance dashboard, enabling real-time tracking of key health system KPIs
- Designed and executed health system-specific initiatives that increased CKD testing rates and enhanced sales force effectiveness
- Accelerated formulary access and protocol adoption by developing targeted marketing assets for IDNs
- Fostered cross-functional collaboration, aligning sales, medical, and analytics teams to optimize strategies
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Spearheaded innovative approaches to resource allocation and strategic planning.
Director, HCP Marketing, Cardiorenal
Bayer Pharmaceuticals
10.2021 - 03.2024
- Led omnichannel HCP marketing across Cardiology, Nephrology, and Primary Care, resulting in 145% YOY sales growth
- Spearheaded cardiology evolution strategy, integrating real-world data to strengthen product differentiation
- Developed multi-channel engagement plans that improved market penetration and increased adoption
- Drove message surround sound through P2P, media, and digital channels to amplify market presence
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Drove significant market share growth with launch of cardiovascular focused strategy and messaging.
Product Director, KOL/Medical Education Strategy – Multiple Sclerosis
Janssen Pharmaceuticals (Johnson & Johnson)
08.2020 - 10.2021
- Led medical education strategy for PONVORY's launch, achieving strong physician adoption in the MS space
- Managed $5M+ in medical education investments, optimizing budget allocation and impact
- Developed comprehensive go-to-market plans that drove early physician adoption and optimized medical education impact for PONVORY’s launch
- Led market research and competitive analysis to identify high-impact launch opportunities, refine target audience segmentation, and drive early adoption
Product Director, KOL Strategy – Cardiovascular Marketing
Janssen Pharmaceuticals (Johnson & Johnson)
06.2019 - 08.2020
- Directed professional education strategy for XARELTO, managing a $35M marketing budget
- Led and coached a high-performing team of Thought Leader Liaisons, driving strategic KOL engagement and shaping medical education initiatives to enhance XARELTO adoption
- Developed innovative P2P initiatives, engaging no-see KOLs and enhancing outreach effectiveness
- Partnered with KOLs, cross-functional internal teams, and external stakeholders to develop peer exchange opportunities and strategic initiatives that enhanced medical education and physician engagement.
Product Manager, Speakers Bureau, Marketing
Janssen Pharmaceuticals
03.2017 - 06.2019
- Directed speaker deck overhaul, enhancing competitiveness and impactful communication.
- Developed "Program Execution Tool," resulting in 23% ROI increase and 40% budget reduction.
- Led training of 920 speakers, ensuring compliance and message consistency.
- Engineered virtual lunch program, boosting customer engagement by 60%.
Primary Care District Manager
Janssen Pharmaceuticals (Johnson & Johnson)
03.2016 - 03.2017
- Successfully managed cardiovascular and diabetes sales teams, coaching award-winning sales representatives
- Led and revitalized an underperforming sales team, transforming them from the lowest-ranked in the region to a high-performing unit with measurable sales growth
Sr. Cardiovascular Sales Specialist
Janssen Pharmaceuticals
06.2011 - 03.2014
- Executed successful launch campaigns, driving brand adoption in target markets.
- Increased cardiovascular product sales by developing and executing strategic plans to target key accounts.
- Analyzed competitive landscape to uncover emerging trends, positioning products strategically within the market.
Sales and Training Roles
Abbott Laboratories/Novartis
- Held progressive sales and training roles in cardiovascular, metabolic and respiratory areas
Education
Bachelor of Arts -
University of Delaware
Newark, DESkills
Brand & Messaging Strategy
Health Systems and IDN Strategy
Peer to Peer (P2P) Marketing
Thought Leader & Speaker Strategy
Product Launch & Commercialization
Omnichannel HCP Marketing
Medical-Legal-Regulatory Compliance
Cross-Functional Team Leadership
Budget/ROI Optimization
HCP Digital Marketing & NPP
Problem-solving
Team management
Relationship building
Decision-making
Awards and Recognition
- President’s Club Winner (Multiple Years) – Recognized for exceptional sales performance and consistently exceeding revenue targets in competitive markets.
- Standard of Leadership Award (Multiple Winner) – Honored for exemplary leadership, strategic vision, and ability to inspire high-performing teams.
- Regional Innovation Award – Awarded for implementing a novel sales strategy that drove measurable business growth and enhanced customer engagement in key health system.
- Marketing Excellence Award – Recognized for outstanding contributions to brand strategy, market expansion, and omnichannel execution that led to significant commercial impact.
Websites
Timeline
Director, Health Systems Marketing
Bayer Pharmaceuticals
03.2024 - Current
Director, HCP Marketing, Cardiorenal
Bayer Pharmaceuticals
10.2021 - 03.2024
Product Director, KOL/Medical Education Strategy – Multiple Sclerosis
Janssen Pharmaceuticals (Johnson & Johnson)
08.2020 - 10.2021
Product Director, KOL Strategy – Cardiovascular Marketing
Janssen Pharmaceuticals (Johnson & Johnson)
06.2019 - 08.2020
Product Manager, Speakers Bureau, Marketing
Janssen Pharmaceuticals
03.2017 - 06.2019
Primary Care District Manager
Janssen Pharmaceuticals (Johnson & Johnson)
03.2016 - 03.2017
Sr. Cardiovascular Sales Specialist
Janssen Pharmaceuticals
06.2011 - 03.2014
Sales and Training Roles
Abbott Laboratories/Novartis
Bachelor of Arts -
University of Delaware
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