Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
BusinessAnalyst

Stephen Lofton

Summary

Creative Marketing Director with expertise across email campaigns, public relations, ecommerce, and social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.

Proactive and achievement-oriented Marketing Manager bringing 7+ years of marketing and leadership experience with special emphasis helping ecommerce clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.

Overview

13
13
years of professional experience

Work History

Ecommerce Director of Marketing (Hybrid)

K & B Leather
05.2019 - 01.2023
  • Managing ecommerce accounts and storefronts (Ebay, Etsy, and Amazon)
  • Overseeing digital marketing strategies
  • Created innovative strategies to drive customer engagement.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
  • Analyzed market trends and competitive landscape to understand opportunities and potential value.
  • Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
  • Collaborated with designers and editorial team on marketing materials.
  • Developed metrics and measured success in order to further penetrate marketplace.
  • Managed annual marketing budget in excess $100,000.

Lead Cook and AKM

Brinker International
06.2018 - 05.2020
  • Supervised line cooks to monitor food safety and order accuracy.
  • Prepared ingredients ahead of time to promote efficiency in dish garnishing.
  • Set up and prepared cooking supplies and workstations during opening and closing to maximize productivity.
  • Taught kitchen staff safety protocols and restaurant standards.
  • Delegated jobs within kitchen depending on restaurant traffic and employee skill.
  • Developed process that reduced waste and improved supply turnover.
  • Upheld optimal staff and customer protections by monitoring food handling, cleaning and sanitation protocols.
  • Monitored cooks and dishwasher performance and suggested improvements to streamline processes and increase team efficiency.

Executive Assistant of Recruitment

Hospitality Vista
07.2014 - 08.2017
  • Design and implement overall recruiting strategy in the hospitality industry
  • Develop and update job descriptions and job specifications
  • Perform job and task analysis to document job requirements and objectives
  • Prepare recruitment materials and post jobs to appropriate job board/newspapers/colleges etc
  • Source and recruit candidates by using databases, social media etc
  • Screen candidates resumes and job applications
  • Conduct interviews using various reliable recruiting and selection tools/methods to filter candidates within schedule
  • Assess applicants’ experience and aptitudes
  • Onboard new employees in order to become fully integrated
  • Monitor and apply HR recruiting best practices
  • Provide analytical and well documented recruiting reports to the rest of the team
  • Act as a point of contact and build influential candidate relationships during the selection process
  • Organized and coordinated conferences and monthly meetings.
  • Responded to emails and other correspondence to facilitate communication and enhance business processes.

Marketing Manager

Private Holdings
04.2010 - 03.2014
  • Analyze day to day needs for training in the sales team
  • Create training curricula and estimate the budget required to create it
  • Develop material required for training for example outline, handouts, etc
  • Conduct training sessions for new and current sales personnel
  • Develop new approaches and techniques for making improvements in training programs
  • Collect feedback from trainers and trainees and identify the issues they had during the process
  • Generate results and measure the performance of trainees after the session
  • Hire new sales force
  • Coordinate with external trainers and Sales Manager
  • Managed workflow between staff, coordinating documents, planning and creative material distribution.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Maintain and update records of training material
  • Stay up to date with the latest market trends and demands of a corporate sales environment.

Education

Bachelor's degree - Marketing and Business Management

University of South Florida
Tampa, FL

Skills

  • Technical:
  • Microsoft Office Suite including Word, Excel, and PowerPoint Netsuite
  • Business Software, Adobe Acrobat, Magento
  • E-Commerce
  • Search Engine Optimization (SEO)
  • Digital Marketing
  • Branding
  • SEM
  • Email Marketing
  • User Interface (UI)
  • B2B Sales
  • Marketing
  • Sales Management
  • PPC Campaign Management
  • Pricing
  • Content Development
  • Adobe Creative Suite
  • Analytics
  • Customer service
  • Conflict management
  • Marketing automation
  • Analysis skills
  • Social media management
  • Google Ads
  • English
  • A/B testing
  • Research
  • WordPress
  • Salesforce
  • Data visualization
  • Communication skills
  • Microsoft Excel
  • SEO Tools
  • Performance marketing
  • Certifications and Licenses
  • Google Analytics Certification
  • Business Administration
  • Cost Management
  • Web Traffic
  • Project Management
  • Communications Management
  • Campaign Planning
  • Market Planning and Execution
  • Product Promotion
  • Market Analysis
  • Time Management
  • Business Planning
  • Sales Expertise
  • Business Development Support
  • Microsoft Office
  • Content Creation
  • Strategic Planning
  • Customer Buying Habits
  • Project Planning
  • Direct Email Campaigns
  • B2B Marketing
  • Social Media Campaign
  • Analytics and SEO
  • Marketing Campaign Development
  • Search Engine Optimization Expertise
  • Brand Development
  • Budgeting and Allocation
  • Scheduling

Accomplishments

  • Certifications: Google Adwords, Google Analytics, R Programming

Timeline

Ecommerce Director of Marketing (Hybrid)

K & B Leather
05.2019 - 01.2023

Lead Cook and AKM

Brinker International
06.2018 - 05.2020

Executive Assistant of Recruitment

Hospitality Vista
07.2014 - 08.2017

Marketing Manager

Private Holdings
04.2010 - 03.2014

Bachelor's degree - Marketing and Business Management

University of South Florida

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Stephen Lofton