Stephen M. Dunn

Dynamic Senior Sales and Operations Leader with 22+ years of experience in leading, recruiting, and developing top talent. Proven track record of success across multiple industries, with transferable leadership and management skills. For the past 11 years, served as an accomplished Divisional/Regional Director of Sales and Marketing, leading and maximizing sales teams in the healthcare/medical, real estate/property management, and hospitality sectors.) Successfully leads upwards of 25 Sales Directors, managing over 2,500 units across 17 communities. Consistently exceeds revenue and KPI targets by up to 127% monthly. Recently executed a targeted marketing blitz, resulting in a 25% increase in qualified leads within 45 days. Spent the first 18 years of my career primarily in high-level finance and process operations leadership with two of the most well-known financial institutions in the US, demonstrating my versatile expertise in both sales and operations.

1. Consistently Exceeding Revenue and KPI Targets: Demonstrated exceptional performance by consistently surpassing revenue and KPI targets, achieving up to 127% of monthly goals. Motivating and Monitoring the team with tenacity and team engagement.

2. Occupancy Rate Improvement: Achieved a remarkable increase in occupancy rates from 68% to 93% within six months, significantly enhancing revenue and community engagement.

3. Recruitment and Development of Top Performers: Recruited, trained, and developed 19 new sales professionals, with 47% (9 individuals) advancing to top performer status and growing into mid to high-level leadership roles.

4. Pre-Open Success: Successfully managed a team of 4 sales directors in a 4-building campus setting, achieving 65 deposits out of a total of 95 pre-open capacity, leading to 50 move-ins within the first 30 days of operation. Additionally, led 7 more pre-open teams to similar results, ensuring each community met its established goals and debt covenants.

5. Technology Implementation Project: Led a major technology implementation program, integrating six individual systems with a unified overlay, enhancing communication and efficiency. Successfully implemented the software, resulting in a 20% increase in overall productivity and operational efficiency.

6. Successful Marketing Blitz: Spearheaded a targeted marketing blitz that drove a 27% increase in qualified leads within just 45 days, showcasing strategic marketing prowess.

7. Strategic Marketing Plan Execution: Developed and executed a comprehensive marketing plan, including direct mail and digital tactics, leading to a 25% growth in leads within three months.

8. Leadership in Multi-Site Management: Provided visionary leadership and sales oversight to 15 senior living communities across three states, managing 2,518 units and driving operational excellence.

9. Competitive SWOT Analysis : Established a strategic partnership with a third-party vendor to conduct mystery shopping, gathering valuable insights. Synthesized this data into a comprehensive SWOT analysis for senior leadership and investors, accompanied by actionable recommendations that were approved and implemented. This initiative significantly contributed to the occupancy rate improvement mentioned in bullet 2.

Jay Conner-Owner-Conner Senior Living Consulting, LLC - July 2024 said

"I had the privilege of working with Stephen Dunn, my Division Director of Sales partner. Stephen is a results-driven leader with over 22 years of experience in recruiting and developing top talent. His drive, determination, and ability to inspire others are truly remarkable.

Stephen excels in sales strategy development, driving occupancy and revenue growth. His leadership and collaboration skills foster a culture of teamwork and accountability. He is skilled in training sales teams to achieve their targets. His dedication to excellence makes him an invaluable asset to any organization.

I highly recommend Stephen Dunn for any leadership role in the senior living industry. His exceptional skills and passion for making a positive impact are truly inspiring."

Dan Maggard, CDP- Senior Director of Sales and Marketing-Discovery Senior Living-May 2024 said

"Over the last year, I've enjoyed working with Stephen as my Divisional Director of Sales and Marketing. He's provided me with guidance, support, and outside-of-the-box resolutions to overcome objections.

Stephen has displayed a vast knowledge of the Senior Living space by letting his compassion and empathy guide his way. When I have a problem that I can't overcome, I look to him for his wisdom and counsel. His leadership style makes you want to do better!

Stephen’s skills, knowledge, and experience would make him a great sales leader in any industry, particularly senior living, as he is passionate about serving seniors and their families."

Elliott Bray, MBA - Regional Director of Sales and Marketing- Integral Senior Living-May 2023 said

"As Stephen’s direct report for 2+ years, I was afforded the opportunity to learn a multitude of skills that drive results in the senior living sector. Stephen has a unique skillset that allows him to demonstrate a tenacious work ethic that inspires those around him to perform. This tenacity, combined with an unparalleled compassion for senior citizens, has led Stephen to be extremely successful..."

• Argentum: Formerly known as the Assisted Living Federation of America (ALFA
• National Association of Sales Professionals (NASP)