Summary
Overview
Work History
Education
Skills
Education And Professional Development
Timeline
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Stephen Michael Martin

Astoria,OR

Summary

Dynamic marketing leader with a proven track record at CLATSOP CARE CENTER HEALTH DISTRICT, where I boosted web traffic by 450% and social media followers by 100%. Skilled in SEO/SEM and pipeline growth, I excel in driving results through strategic initiatives and effective team leadership.

Overview

40
40
years of professional experience

Work History

Marketing & Communications Director

CLATSOP CARE CENTER HEALTH DISTRICT
Astoria, OR
08.2021 - Current
  • Oversee all Advertising, Marketing, Public Relations for Health & Rehabilitation (skilled nursing), In-Home Services, Retirement Village (assisted living) and Memory Community.
  • Also responsible for community outreach and building community awareness for the not-for-profit healthcare system of services.
  • In less than three months, I have already boosted web traffic by 450% and our social media followers by 100%.
  • Consolidated all entity advertising marketing and recruiting efforts onto a single platform for analytics and tracking.
  • Launched a new website in three months.
  • Headed up and restarted Auxiliary and Foundation boards.

Founder

VIEW THRU MARKETING
Astoria, OR
01.2012 - 08.2021
  • Built a full-service digital agency to support small to medium sized businesses.
  • Hired as consultant on product management and launches.
  • Help put together campaign strategies that generate results through proper design, content and execution through multiple channels including print, email, digital, broadcast and video.
  • Have handled hundreds of clients in all verticals across all parts of the United States.

General Manager- Digital Media

EO MEDIA GROUP
Oregon
06.2018 - 05.2019
  • Directed complete revamp of all 15 newspaper on-line sites using TownNews TotalCMS including BrianWorks integration and paywall systems.
  • Launched OurCoastThisWeek.com Eat, Shop, Play and Stay distributed content site from start to finish.
  • Worked with all markets in developing a digital strategy, training, products, services, and pricing structures.
  • Evaluating all revenue, inventory sell through rates and rates structures to develop new initiatives for all salespeople.
  • Instrumental in evaluation of all partnerships, products, and services.

Director of Strategic Partnerships and Channel Development

BRIDGE MARKETING
Western United States
10.2016 - 06.2018
  • Helped develop a reseller program for 15 new resellers of Bridge solutions with other media companies and agencies including: Colorado Mountain Media, AdCellerant, Ntooitive, Cumulus Broadcast, Digible, AdTaxi and others.
  • Helped train over 200 reps in the Cumulus Broadcast group across the United States.

Director of Digital

BEASLEY MEDIA SOLUTIONS
Las Vegas
11.2015 - 10.2016
  • Company Overview: Las Vegas Radio Cluster of 5 Stations
  • Used to handle Digital for Beasley Media Solutions for Propel Marketing for all 53 radio stations in 13 states.
  • Have been able to get revenues from $25,000 per month to $100,000 in 5 months.
  • Work directly with Chief Revenue Officer on strategic initiatives for all digital revenue in all markets.
  • Currently evaluating all revenue, inventory sell through rates and rates structures to develop new initiatives for all salespeople.
  • Instrumental in evaluation of all partnerships, products and services.
  • Las Vegas Radio Cluster of 5 Stations

Director of Digital Services

HAGADONE DIGITAL
Hawaii
12.2014 - 11.2015
  • Company Overview: Full Service Digital agency for Hagadone Corporation
  • Responsible for starting digital revenue for Hagadone Hawaii which includes Hagadone Printing, Hagadone Specialty Marketing, H1 Creative Services, Hagadone Digital and This Week magazine.
  • Over saw a staff of four that did H1 Creative services and digital workflow.
  • Handles all websites for the above properties as well as social media and e-mail marketing.
  • Made goal for the first 6 months from a dead start.
  • Worked with corporate in analyzing and developing digital products, services and workflow.
  • Full Service Digital agency for Hagadone Corporation

Regional Sales Director- Channel Sales Manager

GANNETT (formerly called PROPEL MARKETING/ThriveHive) / GATEHOUSE VENTURES
Midwest Region
01.2012 - 01.2014
  • Company Overview: Full Service Digital Agency for Gatehouse Media and 16 other media partners
  • Originally hired as a consultant to assess Gatehouse Media Large Daily properties for all digital revenue sources.
  • Helped personally close over $1 million in net new digital revenue in first 6 months.
  • Propel Channel Manager responsible for 13 Large Daily properties to introduce Propel Marketing products and services.
  • Promoted to Regional Sales Director responsible for 13 direct sales reps in the Midwest.
  • Have been involved with training of over 700 multi-media reps as well as hundreds of field sales calls.
  • Helped grow Propel revenues to over $15 million since January 2013.
  • Full Service Digital Agency for Gatehouse Media and 16 other media partners

Director of Digital

DIGITAL FIRST / ADTAXI / MEDIA NEWS GROUP / DENVER POST
Denver, CO
01.2007 - 01.2012
  • Company Overview: Number one website in Colorado and number one newspaper market in the United States
  • Responsible for complete re-launching of all digital products, packaging and pricing including roll out to sales force.
  • Grew incremental revenue for Democratic National Convention to $265,000.
  • Product manager responsible for complete roll out of Yahoo! Grew revenue to $425,000 in first 12 weeks.
  • Responsible for working with 20 territory managers in developing and producing all on-line advertising campaigns.
  • Doubled revenues in first three months over previous year.
  • Instrumental in developing add-on marketing programs, materials and internal tracking systems.
  • Worked with third party vendors including: Centro, Real Cities, Planet Discover, WebVisible, DMC Media, Quigo and others.
  • Number one website in Colorado and number one newspaper market in the United States

Vice President Sales & Marketing

UNITED STATES BUSINESS BROKERS / FIRST NATIONAL BUSINESS CORP / QUALITY REAL ESTATE
Springfield, MO
01.2002 - 01.2007
  • Company Overview: National network of 23 business brokerages with over 100 agent and $100M+ in annual transactions
  • Direct all aspects of closing small business financial valuation, listing, marketing, financing and acquisitions.
  • Developed, created, and produced from start to finish a 6-day training program including all audio-visual support materials.
  • Lead operations for corporate headquarters, including supervision of over 100 agents in 20 offices nationwide.
  • Orchestrate all advertising, marketing, telemarketing, IT, training, and administration functions.
  • Co-developed brokerage affiliate network from three offices to 20 within four years.
  • Created lead tracking and sales forecasting system subsequently adopted in many affiliate offices.
  • Directly contributed to growth of listing bank from under 100 to over 900 in four years.
  • National network of 23 business brokerages with over 100 agent and $100M+ in annual transactions

Regional Sales Manager

ORACLE/PEOPLESOFT, INC.
Denver, CO
01.2000 - 01.2002
  • Company Overview: $1B Internet web-based ERP software and services solutions company
  • Directed sales for full product suite including financials, HR, supply chain, CRM, and enterprise performance management.
  • Held responsibility for $20M software sales and service contract to Time Warner Telecom.
  • Achieved 140% of quota in new Customer Install-Base region to achieve status of number one region, 2000.
  • Closed $4M in new revenue and generated 21 new software license contracts in first year.
  • $1B Internet web-based ERP software and services solutions company

Territory Sales Manager- Digital Audio-Visual Network Specialist

ALCATEL USA
Denver, CO
01.1999 - 01.2000
  • Company Overview: $25B+ international leader in network and telecommunications equipment / services
  • Managed all Federal business in Colorado, Utah, New Mexico, and Arizona.
  • Project manager for Voice-over-IP projects for Veterans administration.
  • Doubled previous rep's year-over-year revenue within first quarter of tenure and achieved 110% of quarterly goals.
  • Reversed three non-performing accounts (0 revenues for six months) to achieve $500K+ within first two quarters of tenure.
  • $25B+ international leader in network and telecommunications equipment / services

Major Account Manager – Western Region, Multi-Media Network Specialist

CISCO SYSTEMS, INC
Denver, CO
01.1998 - 01.1999
  • Company Overview: $28.5B world leader in networking hardware and software
  • Led new business development of enterprise-wide network solutions for major Federal agencies throughout the region.
  • Helped design and implement many of the Command-and-Control Centers throughout the Western United States including all digital audio and visual equipment.
  • Secured in $3.4M in new revenue by developing new business and delivering designs / installation of Intranet, Extranet, voice, video, and data networks.
  • Collaborated with service providers including US West, Sprint, MCI, GTE, Pacific Bell, Lockheed Martin, and Unisys on Wide-Area Networks, which prompted Company development of dedicated division for service providers and carrier-based sales division.
  • $28.5B world leader in networking hardware and software

Western Area Territory Manager – Federal Division Multi-Media Network Specialist

3 COM CORPORATION
Denver, CO
01.1996 - 01.1998
  • Company Overview: 2nd largest network hardware and accessory provider in the world with over $651M in annual sales
  • Doubled civilian and DOD business in Western U.S. to attain 100% of quota within first year.
  • Initiated relationships with high-level IT end-users to complete sales of enterprise-wide network solutions including digital audio and visual projects.
  • Led sales for all products including LAN / WAN, carrier, broadband, and remote access sales, designs, and installations.
  • Helped design and implement digital camera, audio, video MRSAT and STU-3 phone deployment system.
  • 2nd largest network hardware and accessory provider in the world with over $651M in annual sales

Account Executive – Western Region Federal Multi-Media Specialist

GOVERNMENT TECHNOLOGY SERVICES, INC. (UNICOM)
Denver, CO
01.1993 - 01.1996
  • Company Overview: Nation’s largest federal government reseller and GSA Schedule holder with over $850M in annual revenues
  • Generated $26M in annual sales revenue for top Federal computer re-seller representing over 20,000 products from 500 different manufacturers.
  • Secured single largest Sun and Apple procurement in both company’s history.
  • Grew GSA with DOD to achieve 100% of quota throughout tenure.
  • Developed new accounts in civilian agencies to achieve number one region for three consecutive years.
  • Achieved #1 in Sun sales and secured largest single GSA Apple contract ($4.5M) in Company history.
  • Nation’s largest federal government reseller and GSA Schedule holder with over $850M in annual revenues

Account Executive| Co-op Manager | Marketing Research Coordinator and Producer

FREEDOM COMMUNICATIONS, INC. – THE ORANGE COUNTY NEWSCHANNEL
Santa Ana, CA
01.1990 - 01.1993
  • Company Overview: 24-hour regional news network; “The most technically advanced news station in the world”
  • Generated over 100 new business accounts, which directly contributed to achieving first-year revenue goal of $1M.
  • Established and maintained marketing information and research for sales force.
  • Sold, wrote and produced several commercials and corporate video. Several won national awards.
  • Designed and created co-op department to generate over $100K in additional sales revenue.
  • 24-hour regional news network; “The most technically advanced news station in the world”

Account Executive, Retail Display Advertising – The Orange County Register
01.1986 - 01.1990
  • Planned and delivered marketing strategies for over 300 active accounts, which facilitated “number 1 region” achievement for Huntington Beach.
  • Directly contributed to status of #1 national rating for total advertising run in 1988-1990.
  • Maintained goals in four marketing areas, including ROP, community news, TV magazines, and coupon books / inserts.
  • Achieved #1 in total new contracts for TV. Magazine in 1987.

Education

B.A. -

University of Northern Colorado

Skills

  • SEO/SEM
  • Media Buying & Planning
  • Lead Tracking
  • Sales Forecasting
  • Financial Acumen
  • Email marketing
  • ROI Analysis
  • CPL Analysis
  • CPS Analysis
  • CPA Analysis
  • Marketing Leadership
  • Pipeline Growth
  • Pipeline Maintenance
  • Social Media
  • IT/Systems Integration
  • Sales Operations Management
  • Account Management
  • Turnaround
  • Sales Team Leadership

Education And Professional Development

  • B.A., University of Northern Colorado, Dean's List and Academic Distinction
  • Google AdWords Sales Certified
  • Certified Online Advertising Specialist (C.O.A.S.T)
  • Yahoo! APT ad server training
  • Double-Click Solbright DART ad serving platform
  • Inactive Licensed Real Estate Broker: Colorado, Missouri, Arkansas, Oregon, Washington
  • InfoMentis ERP and EPM Integrated Sales and Service Process Training
  • Cisco Sales Certification
  • Sun 2000 Level Certification
  • Hewlett-Packard Sales Competency Certified
  • Novell Sales Training
  • Personal Selling Skills III (Xerox)
  • Lou del Costello Selling Skills
  • PSI World Seminars
  • McGraw Hill Management Training
  • Tom Hopkins Boot Camp
  • S.P.I.N. Selling
  • Dale Carnegie Management Training

Timeline

Marketing & Communications Director

CLATSOP CARE CENTER HEALTH DISTRICT
08.2021 - Current

General Manager- Digital Media

EO MEDIA GROUP
06.2018 - 05.2019

Director of Strategic Partnerships and Channel Development

BRIDGE MARKETING
10.2016 - 06.2018

Director of Digital

BEASLEY MEDIA SOLUTIONS
11.2015 - 10.2016

Director of Digital Services

HAGADONE DIGITAL
12.2014 - 11.2015

Founder

VIEW THRU MARKETING
01.2012 - 08.2021

Regional Sales Director- Channel Sales Manager

GANNETT (formerly called PROPEL MARKETING/ThriveHive) / GATEHOUSE VENTURES
01.2012 - 01.2014

Director of Digital

DIGITAL FIRST / ADTAXI / MEDIA NEWS GROUP / DENVER POST
01.2007 - 01.2012

Vice President Sales & Marketing

UNITED STATES BUSINESS BROKERS / FIRST NATIONAL BUSINESS CORP / QUALITY REAL ESTATE
01.2002 - 01.2007

Regional Sales Manager

ORACLE/PEOPLESOFT, INC.
01.2000 - 01.2002

Territory Sales Manager- Digital Audio-Visual Network Specialist

ALCATEL USA
01.1999 - 01.2000

Major Account Manager – Western Region, Multi-Media Network Specialist

CISCO SYSTEMS, INC
01.1998 - 01.1999

Western Area Territory Manager – Federal Division Multi-Media Network Specialist

3 COM CORPORATION
01.1996 - 01.1998

Account Executive – Western Region Federal Multi-Media Specialist

GOVERNMENT TECHNOLOGY SERVICES, INC. (UNICOM)
01.1993 - 01.1996

Account Executive| Co-op Manager | Marketing Research Coordinator and Producer

FREEDOM COMMUNICATIONS, INC. – THE ORANGE COUNTY NEWSCHANNEL
01.1990 - 01.1993

Account Executive, Retail Display Advertising – The Orange County Register
01.1986 - 01.1990

B.A. -

University of Northern Colorado

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Stephen Michael Martin