Summary
Overview
Work History
Education
Skills
Timeline
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Stephen Palmer

Farmington Hills,MI

Summary

Accomplished Director of Media with a proven track record - currently at RealTruck, where I've built content creation teams and partnerships to enhance brand visibility through execution of strategic media campaigns. Expert in fostering collaboration and creativity, I excel in production operations and management, with a solid history of efficiency and revenue generation (for applicable business models). Skilled in leading high-value projects and nurturing team dynamics for optimal performance.

Overview

20
20
years of professional experience

Work History

Director of Media

RealTruck
07.2023 - Current
  • Leads content creation team, fostering collaboration and creativity to achieve company goals.
  • Collaborated closely with Marketing + Sales leadership to ensure cohesive marketing content that resonates with target audiences.
  • Increased brand visibility by co-developing and producing strategic media campaigns such as large scale "Bring Your Truck To Life" campaign.

Executive Producer

Hogarth/WPP
10.2021 - 07.2023
  • Led Hogarth (Makerhouse) Detroit production studio.
  • Managed both staff and freelance team of producers, editors and artists
  • Refined workflows and processes
  • Managed budgets and resources effectively while maintaining high production value.
  • Consistently met and exceeded project deadlines, demonstrating effective time management and organizational skills throughout the production process.


Clients: Ford, Pfizer, Draft Kings, WPP Agencies

Director, Craft Detroit

Commonwealth//McCann
04.2016 - 10.2021
  • Launched Craft Detroit studio: Led construction, staffing, technology procurement.
  • Managed video production + post-production, retouching + presentation design.
  • Developed workflows, rate cards, tracking + billing processes
  • Established and proved Craft Detroit viable as revenue center for Agency


Clients: Chevy, General Motors, Honeywell, Pure Michigan, Shoe Carnival


Studio Production Manager

Campbell Ewald
09.2009 - 04.2016
  • Transformed traditional Agency video department into mid-level production + post-production facility
  • Implemented creative editorial, audio, motion graphics, online/finish, colorgrading + shoot capabilities
  • Instrumental in planning + execution of new studio build-out and technology upfit at Ford Field, Detroit.
  • Managed unprecedented studio revenue for the Agency


Clients: Chevy, OnStar, USPS, US Navy, USAA, Atkins, Consumers Energy

Producer

Division X/Grace and Wild
06.2008 - 09.2009
  • Managed modest, yet formidable CG visualization team through various projects
  • Led full-line Toyota turntable/ad planner/ jellybean campaigns.
  • Streamlined CG workflows and project management.


Clients: Saatchi + Saatchi (Toyota), Arnold (Progressive Insurance), GTB (Ford)

Integrated Producer

JWT/Team Detroit
12.2004 - 06.2008

• Promoted to producer within Regional Advertising Group

• Produced various content for Ford: retail + special projects (Race For The Cure)

Clients: Ford

Education

Specs Howard School of Media Arts
Southfield, MI
01-1998

Skills

    Director of Media

    Executive Producer

    Operations

Timeline

Director of Media

RealTruck
07.2023 - Current

Executive Producer

Hogarth/WPP
10.2021 - 07.2023

Director, Craft Detroit

Commonwealth//McCann
04.2016 - 10.2021

Studio Production Manager

Campbell Ewald
09.2009 - 04.2016

Producer

Division X/Grace and Wild
06.2008 - 09.2009

Integrated Producer

JWT/Team Detroit
12.2004 - 06.2008

Specs Howard School of Media Arts
Stephen Palmer