Stephen Pitts

Overview: A collection of brands focused on waste removal, site services, dispatching/routing software, and digital payment solutions in the Waste Industry, Budget Dumpster, now Dumpsters.com, recognized by Inc 5000, Top Workplaces by The Cleveland Plain Dealer, and USA Today

• Drove acquisition of new customers through lead forms, phone, and eCommerce for retail and B2B customers
  Fueled top-line revenue growth from $68M when joining to $135M during tenure
• Led digital strategy, execution and optimization across Brand, SEO, Local Search, Email Marketing, and Creative
• Lowered cost to acquire new customers by 28.8% in 2024

• Increased leads generated by 22.5% in 2024
• Drove CTA optimization resulting in 11% CVR increase in 2024
• Developed Local Search strategy, implementation and optimization for over 300 MSAs and 80 office locations to increase market share
• Developed and deployed content marketing strategy to engage with users throughout the customer decision journey
• Created capabilities for online reporting to measure and improve traffic, conversion rates, and online user experience to increase customer acquisition and engagement rates while driving down cost of acquisition
• Collaborated with Development and Product teams to develop and deploy eCommerce capability to lower call center costs and improve access to services
• Collaborated with the Technology group to design, develop, deploy, and transition a custom CMS, to improve search marketing efforts, user experience, and efficiency of content publishing
• Led the selection, strategy development, implementation and execution of ABM platform to acquire and retain B2B partners
• Managed personnel, tooling, media spend, and other resource costs of over $6M
• Forecasted users, calls, leads, sales

Overview: Razorfish is one of the world's largest interactive agencies and part of Publicis Groupe, the 2nd largest communications group worldwide; providing web development, design, UX & creative, analytics, search marketing, and media planning & buying

• Led the SEO craft across U.S. Agencies, including strategic vision, business development, 30+ SMEs, >$10MM service revenue, >35 accounts
• Managed SMEs across 6 offices in North America, including such brands as AMEX, USAA, Citizens Bank, Nationwide Insurance, Progressive, H&R Block, Marriott, OfficeMax, Whirlpool, and Luxottica
• Business Development - RFI/RFP responses, and presentations to potential clients like AMEX, USAA, H&R Block, OfficeMax, Whirlpool, Luxottica
• Program Development - Strategic vision for the SEO craft and client portfolio
• Agency SME Integration - Clients, Processes, and Training for three agencies
• Client Delivery - Integration across agency and media departments, Ownership of the Client Relationship for >35 accounts in financial services, hospitality, technology, retail, and healthcare while maintaining >75% Billable rate
• Managed relationships with outside vendors

Overview: MBA Marketing was a full-service travel agency, resort marketing, and pre-qualified lead generation company that provided travel packages to consumers with discounts for travelers who would attend vacation ownership presentations

• Developed the strategy and execution of SEO, SEM, offline marketing, advertising, revenue performance, and annual budgets >$500K for a multi-million-dollar travel and marketing company with over 20 full-time travel agents, 250+ online properties and provided marketing services for 6 Resorts in Orlando and Las Vegas destinations
• Led developers, network engineers, and designers to develop websites to increase phone and online leads for the travel agency
• Managed up to 13 writers to develop destination and activity-specific content
• Designed, developed, and deployed 6 resort websites and built marketing programs to produce pre-qualified leads
• Collaborated with developers to build and deploy an online directory and search engine in the travel vertical