Summary
Overview
Work History
Certification
Timeline
Generic

Stephen Rodas

Seattle,WA

Summary

Experienced email developer with over 5 years in email development and marketing production. Proven cross-functional collaboration, leveraging background in production for efficient work with producers/marketers/stakeholders. Expertise in Salesforce Marketing Cloud (SFMC) and proficiency in HTML, CSS, AMPscript, JavaScript, and SQL.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Senior CRM Production Developer

Expedia Group
03.2024 - Current
  • Built hyper dynamic OKCC email templates with advanced AB segment logic as well as solving UMP difficulties to deliver results that allow our team to excell.
  • Managed OKCC projects beyond coding, relieving comms managers from micromanagement and allowing a small team to deliver excellent results well above its weight.
  • Joined PAS, then GTM, and then Trip Tiger Team within 8 months of hire, a new high score!

Email Developer

Gap, Inc.
12.2019 - 06.2023
  • Hand-coded and built daily email marketing campaigns, including slicing PSD files, converting to HTML, coding content against data with AMPScript, testing/QA'ing against customer profiles, and addressing change rounds and revisions.
  • Served as the primary email development point of contact for several brands, including Gap Factory, Gap International, Gap US & Canada, and Athleta US & Canada.
  • Coded over 100 emails in launching a new, from-scratch, loyalty program.
  • Proven ability to quickly ramp up and work with new teams, such as revamping all customer profile related emails on a last-minute, compressed schedule.
  • Utilized my in-depth expertise of the Adobe Creative Suite, HTML/CSS and JavaScript/AMPScript to code personalized, responsive customer-facing (ad-hoc, transactional, journey, etc) emails within the Salesforce Marketing Cloud platform.
  • Leveraged my deep knowledge of email marketing technologies/vendors such as Movable Ink, Da Vinci (Coherent Path), and Bluecore to support and drive our digital marketing programs forward.
  • Part of a small, rapidly iterating customer personalization tiger-team responsible for the testing of new email marketing strategies.
  • Investigated errors/bugs/issues within SFMC using SQL queries of customer data and sendlogs as well as troubleshooting code.
  • Collaborated with multiple lines of business: digital teams, creative teams, data teams and other stakeholders to develop high-quality email campaigns and journeys.

Email Producer

Gap, Inc.
07.2019 - 11.2019
  • Oversaw end-to-end execution of daily marketing emails, coordinating activities across multiple partners. Ensured timely campaign launches and adherence to project requirements, actively driving content review, QA, and sign-off while documenting feedback. Assisted in leading meetings with Digital Operations, recording action items for follow-up. Regularly communicated with 3rd party vendors on product updates and apprised internal stakeholders of new features and capabilities.

Web Producer / Web Production Manager

Hewlett Packard Enterprise
02.2018 - 07.2019
  • Coordinate project framing, develop detailed schedules, and communicate with internal teams (content strategy, CMS authoring, translation, analytics, SEO, UX, etc.). Manage quality assurance, troubleshooting, and investigations, directing requests to relevant teams and ensuring issue resolution follow-up. Support internal teams in implementing sitewide templates, transitioning to Brightcove and Scene7 asset hosting, upgrading AEM CMS, and implementing process updates. Oversee day-to-day digital content updates, ensuring alignment between internal and external stakeholders throughout the process.

Vendor Management Associate / Web Producer

Olivela
10.2016 - 02.2018
  • Onboarded diverse brands and product groups under tight deadlines. Managed construction, publication, and quality assurance for Olivela.com launch, establishing publishing procedures and documentation. Coordinated teams and partners, including Merchandising, Marketing, Warehouse, Development, and third-party vendors. Used tickets for communication, designed MySQL structures, and generated Excel reports for data visualization and analysis.

Account Manager

Schoola
09.2013 - 10.2016

Certification

Google Analytics Certification - Oct 2023

Salesforce Marketing Cloud Email Specialist Certification - expected Jan 2024

Timeline

Senior CRM Production Developer

Expedia Group
03.2024 - Current

Email Developer

Gap, Inc.
12.2019 - 06.2023

Email Producer

Gap, Inc.
07.2019 - 11.2019

Web Producer / Web Production Manager

Hewlett Packard Enterprise
02.2018 - 07.2019

Vendor Management Associate / Web Producer

Olivela
10.2016 - 02.2018

Account Manager

Schoola
09.2013 - 10.2016

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Stephen Rodas