Stephen Schweiss
Indianapolis,IN
Summary
IT professional with 10 + years' experience in Digital Marketing, Distribution and Sales, and Large Client Implementations. Areas of expertise include Salesforce Marketing Cloud, Data Analysis, and International Projects.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Digital Platform Manager
Trendline Interactive
07.2021 - 10.2025
- Manage a small team of Solutions Engineers dedicated to supporting Trendline's largest client.
- Provide guidance and technical support to TLI's Marketing Automation Specialist team.
- Consult directly with client to design and execute complex digital marketing campaigns
- Work directly with client's data team to manage a complex custom subscriber integration between independent databases and SFMC.
- Develop training and documentation for client-based digital marketing programs.
- Serve as a liaison for client on SFMC support issues.
Sr. Solutions Consultant (SFMC)
Fingerpaint Marketing
10.2021 - 07.2025
- SME for Salesforce Marketing Cloud for entire organization
- Responsible for all facets of email deployment for large pharmaceutical clients
- Creating and executing complicated journey's for pharma clients
- Creating form collection mechanisms, ie Cloud Pages, Form Stack Integrations, API Integrations to get subscriber information
- Drip Campaign Development / Strategy
- Email development, including complicated ampscripting of emails for complicated omni channel campaigns
- Client reporting integrations to pass near 'real time' data to clients via AWS and Snowflake Integrations.
- SQL development used for segmentation and campaign targeting. SQL development used for data cleansing (ETL)
- Preference center development. Complicated subscribe / unsubscribe configurations
- Sender Authentication Package (SAP) configurations to ensure high deliverability
- CAN-SPAN and GDPR compliance
- API development (SOAP/REST)
- Client SFMC transfers to new instances (Package Manager)
- Technical QA (Scripting / Data Modeling / SQL / Automation Studio) for colleagues.
Solutions Engineer
Trendline Interactive
05.2019 - 07.2021
- Ampscript development to support highly dynamic marketing campaigns.
- Assisted with the configuration of Triggered Sends using REST and SOAP API.
- Developed a complex data integration program using SFMC Data Views and Tracking Extracts.
- Worked closely with Trendline's Analytics team to develop complex client custom reporting.
- Advanced segmentation experience using SQL to drive membership campaigns, loyalty rewards participation, and subscriber entries into Journey Builder.
- Primary escalation resource for Trendline's Platform team.
- Work with client and senior solutions architects to support complex custom subscription center for narrow and global opt-in/opt-out processes.
Sr. Platform Specialist
Trendline Interactive
03.2017 - 07.2021
- Work with Trendline's largest clients in executing deployment of complex digital marketing campaigns. Responsibilities include:
- Deploying complex marketing campaigns in SFMC.
- Advanced Audience Segmentation (SQL)
- Configuring various marketing testing procedures (A/B testing)
- Automation Studio development
- Email Studio
- Journey Builder development
- Deliverability compliance
- Assisting clients with troubleshooting support issues
- Coding email campaigns using HTML and AMPSCRIPT used to create highly dynamic content.
- Actively working with QA ensure digital marketing campaigns are 'Error Free'
Advanced Support Analyst
Salesforce
07.2013 - 10.2016
- Client facing role working with Salesforce's premier clients to consult, design and support solutions for the Salesforce Marketing Cloud. Assist clients with technical configuration of complex digital marketing campaigns. Lead troubleshooting efforts by analyzing and testing data structures, advanced customizations, reporting, data segmentation, and program automations. Deep analysis (Excel, Access, SQL) on campaigns success and sharing best practices for improvement across different vertical markets. Technical lead for cloud CRM integrations. Dedicated support for Spanish clients. Areas of focus include:
- Marketing campaign deployment - Scheduling, audience segmentation, analyzing campaign KPI's.
- Process Automation (Automation Studio, SQL queries, API)
- Data Analysis and Reporting (Excel, MS Access)
- Mobile / Social Marketing Campaigns
IT Project Manager / Business Analyst
General Electric / Gexpro
10.2006 - 07.2013
- Project manager for e-commerce programs. Interface with senior management, field, and customers on a wide variety of e-commerce related issues. Emphasis on large scale ERP integrations using EDI and cXML running SAP, Oracle, IBM Maximo, Quadrem and Ariba. IT owner of Gexpro's remote inventory management application (SaaS). IT owner of Gexpro's cloud-based file sharing / collaboration application.
Implementation Manager
General Electric
06.1998 - 10.2006
- Ensure the timely and accurate implementation of national account contract commitments. Work within national sales organization to establish and measure pricing levels and productivity guarantees. Perform detailed analysis using six sigma methodologies on customer inventories, pricing structures and purchasing patterns. Implement electronic procurement/commerce programs. Design and develop system solutions to drive productivity within the national sales organization.
Education
Bachelor of Science - Business / Marketing
Indiana University
Indianapolis, INSkills
- Salesforce Marketing Cloud (4X's Certified)
- Strong Project Management Skills
- Agile / Jira
- Strong analytical skills
- Large scale client implementation experience
- Customer needs assessment
- Excellent problem solving / troubleshooting skills
- Technical Documentation creation
- Strong collaborative skills
- Knowledge of web technologies, protocols and tools
- Spanish
- Team building / leadership
- Strong report building skills
Certification
- Salesforce Marketing Cloud Specialist
- Salesforce Marketing Cloud Consultant
- Salesforce Marketing Cloud Administrator
- Salesforce Marketing Cloud Developer
Timeline
Sr. Solutions Consultant (SFMC)
Fingerpaint Marketing
10.2021 - 07.2025
Digital Platform Manager
Trendline Interactive
07.2021 - 10.2025
Solutions Engineer
Trendline Interactive
05.2019 - 07.2021
Sr. Platform Specialist
Trendline Interactive
03.2017 - 07.2021
Advanced Support Analyst
Salesforce
07.2013 - 10.2016
IT Project Manager / Business Analyst
General Electric / Gexpro
10.2006 - 07.2013
Implementation Manager
General Electric
06.1998 - 10.2006
Bachelor of Science - Business / Marketing
Indiana University