Stephen Spinner
Sr. Level Marketing Executive
Copley,Ohio
Summary
Performance-driven Marketing Innovator with over 30 years of experience producing and aligning creative assets with corporate goals, policies, and regulatory requirements. Passionate about applying excellent organization and communication skills to manage teams within high stress environments. Results-oriented individual with leadership expertise to create countless media assets such as: short form, social media, infomercials, websites, retail support, public relations documents and more to generate consumer interest and record breaking sales.
Overview
31
31
years of professional experience
4
4
years of post-secondary education
Work History
Vice President of Creative Production
Thane Direct, Inc.
Toronto, Ontario
11.2012 - Current
- Responsible for world-wide creative direction, brand messaging & creative content for all products
- Oversee development of traditional and social media marketing campaigns to drive sales and customer engagement
- Identified low-cost opportunities to increase visibility and drive traffic.
- Sole US-Based member of new products team
Vice President of Marketing
Fitness Quest Inc.
Canton, Ohio
01.2009 - 11.2012
- Oversaw development of creative marketing roadmap, brand messaging, and content creation for all products
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Managed $2M annual marketing budget
Marketing Director
Fitness Quest Inc.
Canton, Ohio
01.2004 - 01.2009
- Responsible for total creative marketing direction and content creation for all products
- Spearheaded company wide market research and marketing review meetings
- Conducted hundreds of one-on-one consumer interviews for marketing research and advertising usage
Director of Television
Fitness Quest Inc.
Canton, Ohio
01.1991 - 01.2004
- Wrote, produced, and directed all marketing content
- Worked directly with company executives and board to keep marketing programs in step with creative vision
- Developed project budgets and managed production costs.
Education
Bachelor of Arts - Film Production
The Ohio State University
Columbus, OH 08.1986 - 06.1990
Skills
Direct to Consumer Advertising
Targeted Marketing
Brand Messaging
New Product Identification & Development
Creation of Advertisement Assets
Script, Ad, Marketing Materials Copy Writing
Testimonial Program Management & Interview
Website, PR, Social Media Creation
Celebrity & Talent Contract Negotiation
Consumer Research
Production Budgeting & Planning
Timeline
Vice President of Creative Production
Thane Direct, Inc.
11.2012 - Current
Vice President of Marketing
Fitness Quest Inc.
01.2009 - 11.2012
Marketing Director
Fitness Quest Inc.
01.2004 - 01.2009
Director of Television
Fitness Quest Inc.
01.1991 - 01.2004
Bachelor of Arts - Film Production
The Ohio State University
08.1986 - 06.1990