STEPHEN T. BOYER
Bloomfield Hills,Michigan
Summary
Career Summary: Dynamic Writer, Host and Marketing Manager with nearly 25 years of service in the media and marketing industries with extensive writing, marketing, and project management experience.
Overview
23
23
years of professional experience
Work History
Driver, Senior Brand Ambassador & Field Marketing Manager
Gail & Rice / Drive Shop
03.2024 - Current
- Professional Road & Track Driver for multiple Automobile Brands
- Improved client engagement by implementing targeted marketing strategies for automotive brands, resulting in elevated brand awareness and customer satisfaction.
Product Presenter, Writer & Host – Buick & GMC
Production Plus
06.2022 - 03.2024
- Wrote & hosted live web marketing presentations showcasing features and benefits of Buick and GMC vehicles
- Delivered engaging product presentations to diverse audiences.
- Demonstrated product features using interactive displays and hands-on techniques.
- Successfully marketed all new and current Buick and GMC vehicles to consumers and dealers
- Collaborated with marketing teams to develop effective promotional materials.
Journalist
Mount Pleasant Magazine
12.2019 - 06.2022
- Researched and wrote articles on local events and community issues.
- Conducted interviews with residents and local officials for feature stories.
- Compiled and attached relevant writing samples for review.
Senior Brand Ambassador & Field Marketing Manager - Buick
Production Plus
01.2012 - 06.2022
- Served as main contact to showcase new technology and features, engaging with the public to identify potential buyers and refine sales strategy.
- Led team to execute brand strategy, liaising between account managers and field team to assess public engagement and optimize display layouts.
- Schedule and manage all field team representatives, mediating conflicts and monitoring for quality.
- Summarized field notes and drafted post-show report for corporate office, evaluating effectiveness of brand strategy implementation.
Project Manager – Ford GT Concierge Program
Jackson Dawson Communications
12.2015 - 05.2016
- Trained and prepared VIP concierge team for Ford GT launch, serving as sole liaison between Ford Performance, VIP concierge team, and VIP clients to ensure seamless communication.
- Developed and implemented training programs for VIP Concierge Team, overseeing the GT application process and advising VIP clients on dealer choices, package selections, and color options.
- Updated internal customer tracking database, enhancing accuracy of records and improving information accessibility.
Producer for Detroit Sports Report/Live Post Games
Fox Sports Net – Detroit
08.2003 - 08.2010
- Field produced Lions Road Post Games and Pistons Post Games during 2007 playoffs, ensuring timely and engaging coverage of key events.
- Developed story ideas and strategy for weekly show; arranged and executed interviews, coordinated photo shoots and guest appearances with advertising department, managed on-air talent, camera operators, and assistant producers, wrote copy and edited content.
- Produced Michigan High School Athletic Association Magazine Program and Pontiac Challenge Cup Program, highlighting local athletic achievements and promoting community engagement.
Education
Certificate - Video Concentration
Specs Howard School of Broadcast Arts
Southfield, Michigan01.2002
BA - Communications Management
University of Dayton
Dayton, Ohio01.1999
Skills
- CRM software expertise
- Social media management
- Project management software
- Data analysis
- Office software proficiency
- Video conferencing tools
- WordPress proficiency
- Mac and PC skills
- Writing and communication
Community
- Author of Mr. Manners
- Principal Actor in the following: 2024 RealTruck Web Campaign, 2017 Absopure Midwest Campaign, Numerous Major Automotive Industrial Internal Campaigns, 2017 Beaumont Commercial, 2016 Lens Crafters Commercial, 2016 Molina Health Care Commercial, 2016 Feldman Chevrolet Commercial, 2014 Matick Chevrolet Commercial, Web Ad: 2016 BCBS/MI, Toyota Commercial; Jackson Dawson – GMC Industrial Video; 2014 Reality Show Pilot 'Road Trip'
Timeline
Driver, Senior Brand Ambassador & Field Marketing Manager
Gail & Rice / Drive Shop
03.2024 - Current
Product Presenter, Writer & Host – Buick & GMC
Production Plus
06.2022 - 03.2024
Journalist
Mount Pleasant Magazine
12.2019 - 06.2022
Project Manager – Ford GT Concierge Program
Jackson Dawson Communications
12.2015 - 05.2016
Senior Brand Ambassador & Field Marketing Manager - Buick
Production Plus
01.2012 - 06.2022
Producer for Detroit Sports Report/Live Post Games
Fox Sports Net – Detroit
08.2003 - 08.2010
Certificate - Video Concentration
Specs Howard School of Broadcast Arts
BA - Communications Management
University of Dayton