Stephen Trevathan

Responsible for all aspects of marketing and lead generation, from branding through market identity and presence to generation of traffic and qualified leads, using networking, social media, and paid media for four practice areas of a 20+ person law firm.

• Directed a complete website redesign of a 500-page WordPress site, integrating distinct color palettes and logos for practice areas to enhance user experience.
• Oversaw a comprehensive rebranding initiative, revitalizing the firm’s identity across all channels to improve market positioning and client perception.
• Doubled the size of the firm during tenure by implementing data-driven strategies and optimizing client acquisition processes.
• Established a scalable, multi-channel content creation system covering written content, videos, podcasts, social media, and quarterly content calendars for four practice areas.
• Scaled the firm’s monthly advertising budget by 400% through data-driven strategies and a focus on high-ROI marketing channels.
• Oversaw the setup of a CRM and revamped the intake process, establishing a dedicated intake department and managing a team of intake specialists to improve lead tracking and eliminate miscommunications.
• Developed and implemented a range of marketing systems to support various campaigns, including a Google review request system that led to a 239% increase in the firm’s Google reviews, significantly enhancing client engagement and brand trust.
• Conceived and directed the "Swipe Right for Herman & Wells" video campaign, a creative lawyer-themed ad concept that blended humor and professionalism to generate high engagement and inquiries, later adapted for use across multiple platforms.

• Designed and executed a comprehensive digital marketing strategy for Bernstein Law, doubling the firm’s monthly revenue through a combination of targeted Google Ads campaigns, localized SEO, and content marketing.
• Built high-impact local SEO campaigns for various clients, increasing organic traffic by up to 638%.
• Ran a successful Facebook lead generation campaign for a clinical research brand with a 14% conversion rate, outperforming the industry average of under 3%.
• Used content marketing strategies to generate over 6,000 leads for a clinical research brand, marking an 80% year-over-year increase.
• Produced content marketing that led to a client being featured on Fox Business News, enhancing their national brand recognition.

• Developed an eCommerce marketing strategy that secured Big Sea’s largest retainer client ever.
• Increased digital donations by 140% in 2020 for a nonprofit and grew first-time donors by 437%.
• Executed a multi-channel B2B strategy that boosted conversions for a major software client by 5,815%.
• Led a content marketing strategy for a prominent law firm, achieving a 164% increase in website traffic and a 2,437% rise in online conversions.