Steve A. Dunphy
Culpeper,VA
Summary
Highly competent digital marketing and project manager with a proven track record in developing and distributing content across various channels, including the internet, email, and social media platforms. Skilled in strategic planning to identify target audiences and generate relatable content that maximizes outreach. Utilizes data and web analytics, including Google Analytics, to determine effective digital campaigns and drive better prospects. Maintains critical customer relationships and enhances client revenues through active content development. Keeps up-to-date with the latest trends in the digital marketing industry. Excellent communicator with exceptional interpersonal skills and a talent for empowering colleagues and peers. Motivated, enthusiastic, and known for a purposeful work ethic.
Overview
14
14
years of professional experience
Work History
Marketing Consultant
NKSoft
01.2021 - 03.2022
- Company Overview: NKSoft, is a dynamic and innovative Consulting and Open-Source Solution Development company providing vendor-independent Smart Grid, AAMI, EMS, DMS, and Utility Network of the Future consultations, along with tools to implement project offices to existent project management services
- Providing communication planning, editorial and writing support increasing NKSoft's visibility/brand awareness across its target markets
- Using information, metrics and statistics about target customers’ demographics and preferences by their web encounters and behaviors
- Overseeing content strategies, engaging customers ensuring target audiences have a positive view of NKSoft and its portfolio of services
- Analyzing content consumption data providing input on content enhancement, innovation, and user experience enhancement
- NKSoft, is a dynamic and innovative Consulting and Open-Source Solution Development company providing vendor-independent Smart Grid, AAMI, EMS, DMS, and Utility Network of the Future consultations, along with tools to implement project offices to existent project management services
Content & Digital Marketing Developer
Printing United Alliance
01.2019 - 01.2020
- Company Overview: PrUA is the choice trade association for professionals in the industrial, graphic, garment, textile, electronics, packaging, and commercial communities who are looking to grow their business into new market segments by utilizing the latest technologies
- Led the development and deployment of PRINTING United Alliance’s (PrUA) primary and affiliated events microsites content, including graphics and editorials
- Developed a governance plan for the association's websites and microsites, optimizing the content creators' ability to contribute to the site in real-time without disrupting the organization's voice or mission
- Improved the on-site SEO and raised conversion rates by 30% through data analysis and UX/UI upgrades
- Increased website usage and usability by deploying analytics to diagnose digital marketing efforts to define content and update site organization
- PrUA is the choice trade association for professionals in the industrial, graphic, garment, textile, electronics, packaging, and commercial communities who are looking to grow their business into new market segments by utilizing the latest technologies
Marketing Consultant
ISTEP Consulting
01.2018 - 01.2019
- Company Overview: NKSoft, formerly iSTEP, is a dynamic and innovative Consulting and Open-Source Solution Development company providing vendor-independent Smart Grid, AAMI, EMS, DMS, and Utility Network of the Future consultations, along with tools to implement project offices to existent project management services
- Led the creation of a marketing plan to generate efficient customer opportunities and increase ISTEP's visibility/brand awareness across its target markets
- Contrived strategies for Branding and Visibility, Thought Leadership, And Opportunity Generation
- Materially revitalized client acquisition percentages, customer satisfaction ratings, and client retention
- NKSoft, formerly iSTEP, is a dynamic and innovative Consulting and Open-Source Solution Development company providing vendor-independent Smart Grid, AAMI, EMS, DMS, and Utility Network of the Future consultations, along with tools to implement project offices to existent project management services
Manager of Marketing and Digital Media
Idealliance
01.2018 - 12.2018
- Company Overview: Idealliance now part of Printing United Alliance is a non-profit association in the global graphic communications industry, with twelve strategically located offices worldwide
- Supervised the development and implementation of strategies to create marketing communication, web content, and social media presence to boost the non-profit organization’s revenue streams
- Used link-building, information architecture, content strategy, reportage, and keyword research optimization initiatives for digital marketing campaigns
- Determined content potency with web analytics and performance data to devise/implement workflow processes and optimize Idealliance’s content
- Increased registrations for the organization’s courses and webinars by 25% over six months, using the Informz platform to develop, edit, and disseminate content for thirty promotional e-mails each month
- Idealliance now part of Printing United Alliance is a non-profit association in the global graphic communications industry, with twelve strategically located offices worldwide
Web Content/ Marketing Consultant
Jireh Consultants
01.2015 - 12.2018
- Generated an expanded client base by effectuating digital marketing campaigns, social media strategies, web content, and design services
- Implemented reporting services and SEO strategies, including content optimization, link building, and site traffic tracking for clients to increase site visibility
- Enhanced client engagement and new customer acquisition through websites, direct mail campaigns, and social media channels
- Provided clients with market research data to strengthen their insight
- Built appropriate e-mail databases to improve client lead generation and customer retention efforts
Communications and Marketing Manager
Association for Public Policy Analysis and Management
01.2015 - 12.2015
- Company Overview: APPAM is dedicated to improving public policy and management by fostering excellence in research, analysis, and education
- Devised a cross-channel content marketing and communications strategy in compliance with corporate strategic directions
- Leveraged the company’s social media presence to increase site traffic by 20%
- Spearheaded marketing, PR, and content strategies for the conference mobile app launch, which achieved 30% more downloads than the previous year
- APPAM is dedicated to improving public policy and management by fostering excellence in research, analysis, and education
Marketing Manager
ISTEP Consulting
01.2014 - 12.2015
- Helped clients make quantifiable improvements to their business process by producing content on the firm’s website and printing marketing collaterals
- Identified and used low-cost printing sources to reduce administrative expenses by 20%
- Oversaw the implementation of workflow processes to improve firm operations significantly
- Researched and cataloged new business sources to increase the firm's client portfolio by 20%
Webmaster
NIGP: The Institute of Public Procurement
01.2008 - 12.2014
- Company Overview: NIGP develops, supports, and promotes the public procurement profession through premier educational and research programs, professional support, technical services, and advocacy initiatives that benefit members and constituents since 1944
- Superintended the development and launch of a corporate community portal, Higher Logic, increasing member usage by 40% over three months
- Managed a $450K website redesign project
- Collaborated with external vendors to overhaul the site’s navigation structure, design templates, and content, resulting in a 20% increase in site traffic
- Leveraged the company’s social media presence to increase site traffic by 30%
- Implemented open-source applications to reduce annual customization expenses by $10K
- NIGP develops, supports, and promotes the public procurement profession through premier educational and research programs, professional support, technical services, and advocacy initiatives that benefit members and constituents since 1944
Education
Master of Public Administration -
The American University
Washington, DC01.1992
Bachelor of Arts (BA) - Political Science
Saint Michael’s College
Colchester, VT01.1987
Skills
- Digital Marketing
- Branding
- Project Management
- Web Content Development
- Workflow Improvement
- SEO
- Content Management Systems
- Website Architecture
- Membership Marketing
- Data Reporting
- Vendor Management
Accomplishments
- Refined the SEO strategies of multiple websites and raised conversion rates by 30% through data analysis and UX/UI improvements.
- Succeeded in increasing client acquisition percentages, customer satisfaction ratings, and client retention.
- Augmented registrations for organizational courses and webinars on an average of 25% using multiple communication platforms to develop, edit, and distribute content.
Timeline
Marketing Consultant
NKSoft
01.2021 - 03.2022
Content & Digital Marketing Developer
Printing United Alliance
01.2019 - 01.2020
Marketing Consultant
ISTEP Consulting
01.2018 - 01.2019
Manager of Marketing and Digital Media
Idealliance
01.2018 - 12.2018
Web Content/ Marketing Consultant
Jireh Consultants
01.2015 - 12.2018
Communications and Marketing Manager
Association for Public Policy Analysis and Management
01.2015 - 12.2015
Marketing Manager
ISTEP Consulting
01.2014 - 12.2015
Webmaster
NIGP: The Institute of Public Procurement
01.2008 - 12.2014
Bachelor of Arts (BA) - Political Science
Saint Michael’s College
Master of Public Administration -
The American University
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