Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share, and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations, and campaign optimization. Ready to offer 13 years of experience to a new role dedicated to achieving exceptional results on tight timetables.
Hi, I’m
STEPHANIE GUERRERO
Doral,FL
Summary
Overview
15
years of professional experience
Work History
Digital Business Development Intern
Job overview
- Conduct market and best practice research
- Identify innovative marketing opportunities and established research channels.
- Followed up with prospects through telephone calls and emails.
- Set up potential client contacts, cultivated relationships and followed through on service needs.
UNIVERSAL MUSIC GROUP, AFTERCLUVMiami Beach, FL
Marketing Director
03.2020 - 06.2021
Job overview
- Establish rebranding strategy for the label in order to bring the label up to speed with current industry trends and establish unique voice in the market
- Develop innovative opportunities and optimized operations through organization that increased consumption of releases by 75%
- Intentionally identified acts that are both male and female to have equal representation in roster through new development outreach
- Lead decision-making efforts in building infrastructure for global collaboration teams to support audience building and retention
- Drive project management of cross-functional teams, including finance, production, engineering, product marketing activities and public relations (PR) efforts for releases
Universal Music Latin EntertainmentMiami Beach, FL
Digital Marketing & Content Director
05.2017 - 06.2021
Job overview
- Develop Digital Marketing Department which included hiring and managing a team
- Leverage social media relationships, creating exclusive music content, to push awareness of song releases and audience building
- Originate creative editorial ideas to further exposure of releases, including creating special filters that had an impact of increasing 22% in consumption and retention
- Conduct brainstorming session with artist teams and digital streaming platforms in order to ensure continued customer engagement
- Discover emerging trends among releases to ensure performance of track is optimized on all platforms
- Set up process for music content marketing strategy and timelines for release in order to maximize exposure, onboarding and support product relevance for artists
- Create and maintain a document to keep track of release performance on weekly industry charts.
- Reviewed performance of content by capturing and assessing analytics figures.
- Brainstormed and implemented strategies to meet short and long-term company targets.
- Analyzed daily traffic data and reports to measure effectiveness of marketing strategies.
UNIVERSAL MUSIC LATIN ENTERTAINMENTMiami Beach, FL
Online Marketing Intern
01.2008
Job overview
- Develop digital marketing content, including artwork, video and website, to market new releases
- Oversee programming and planning content on social media handles for the label
- Build out and grow social media following profiles for priority Universal Music Latin artists.
- Assisted personnel with day-to-day marketing tasks and coordinating activities.
- Attended meetings and worked collaboratively with cross-functional teams to brainstorm new ideas.
- Researched latest trends and conducted market analysis.
- Conducted research on competitor marketing and digital content.
LEGATOMiami, FL
CMO/ Business Development Lead
01.2023 - Current
Job overview
- Lead marketing efforts at various industry conferences, including speaking engagements and networking events
- Generate leads to that lead to impactful partnerships for the startup
- Secure partnerships that will ensure a strong beta launch of our general product
- Leverage relationships with artists in the space in order to educate the community & drive onboarding efforts
- Established strong client relationships to drive business development.
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Acted as main point of contact in matters relating to client concerns and needs.
- Set up potential client contacts, cultivated relationships and followed through on service needs.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
GOAT FOR MARSMiami, FL
Founder
08.2021 - Current
Job overview
- Lead project management efforts for independent artists releases, including timing of audio releases and media planning
- Drive efforts to enter into web3 communities and culture in order to maximize reach and profitability in the space
- Exploit relationships with developing platforms to expand gaming, fashion and art collaboration with music artists
- Build and Maintain community building programs for various web3 projects and platforms
- Develop educational programs & materials to ease onboarding efforts for artists and fans wanting to enter into web3
- Advisor to various web3 Music Startups
- Devised organizational vision, mission and foundational structure to facilitate early growth.
TELLIEMiami, FL
Artist Partnerships
09.2021 - 01.2022
Job overview
- Recruit artists to participate in on use-case tests to prove different business models for web3 drops
- Identify key product improvements to increase creator retention and recruitment efforts
- Host Twitter Spaces to promote artist drops
- Cultivated frequent and consistent communication with artists to promote schedule alignment.
- Built and maintained strong connections with artist.
SPANISH BROADCASTING SYSTEMMiami, FL
Social Media Strategy Manager
07.2013 - 05.2017
Job overview
- Oversee team of six community managers across different U.S
- Markets
- Build video music content editorial library to populate newly released digital channel and its Social Media handles
- Implement innovative, creative content pieces to remain competitive in the market and drive engagement
- Design social media experience strategy with a focus on creative sales solutions that also encouraged audience building and retention
- Manage teamwork of coordinators and producers that developed content for the internal application and built community engagement
- Establish template for editorial calendar for music content and sponsored posts
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Engaged with and responded to online audience through relevant comments.
- Developed and implemented strategic social media marketing plans.
BEIN SPORTSMedley, FL
Social Media Manager
11.2012 - 07.2013
Job overview
- Manage social media communities, utilizing creative strategies to increase followers from 60K to 200K+
- Integrate social media with other product marketing strategies, including television programming
- Provide live coverage of events and social networking platforms
- Communicate efforts for on-air talent and talent development
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Prepared monthly calendar to manage online content across multiple platforms.
- Developed and implemented strategic social media marketing plans.
- Contributed ideas during strategic and conceptual brainstorming sessions.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
SONY MUSIC ENTERTAINMENTMiami, US
Marketing Administrator
01.2008 - 11.2012
Job overview
- Coordinate with four label managers in the development of digital and social media marketing plan for all releases
- Onboard artists and fanbases onto new social media platforms and digital streaming providers
- Conduct market research to identify target markets
- Developed market specific advertising artwork
- Influence project planning with data reporting from different metrics across social platforms
- Developed and monitored targeted market plans to achieve marketing objectives.
- Attended meetings and studied material to remain current on promotion techniques and service benefits.
- Implemented marketing campaigns and strategies by interacting with consumers.
- Distributed promotional information and incentives determined by marketing managers.
Education
UNIVERSITY OF MIAMI
Master of Music Business from Entertainment Industries
University Overview
UNIVERSITY OF MIAMI
Bachelor of Liberal Arts from Music
University Overview
Skills
- Creative Ideation
- Content Strategy
- Community Building
- Target Market Research and Analysis
- Customer Acquisition & Engagement
- Fluent in Spanish
- Music NFT Launch Roadmapping
- web3 Project Management
- Customer Acquisition
- Figma
- Snapchat, Facebook, Instagram, LinkedIn, TikTok, Twitter, Reddit, YouTube
- Hootsuite, Google Analytics, Meta Business Manager & Creator Studio, Twitter Analytics
- Cross-Functional Collaboration
- General Computer skills
- Microsoft Office
- Staff Training
- Customer Relationship Management
- Go-to-market startegy development
- Detail-Oriented
- Marketing Program Management
- Product Marketing
- Google Analytics
- Pricing Strategies
- Strategic Marketing
- Relationship Building
- Strategic Planning
- Business Development
- Strategic Partnerships
- Lead Generation
- Excellent Communicator
- Analytical Problem Solver
- Team Leadership
- Social Media Optimization
- Audience Analysis
- Digital Media
- Email Marketing
- Problem-Solving
- Brand Promotion
- SEO Optimization
- Critical Thinking
- Content Creation
- Photo and Video Editing
- Strategic Networking
- CMS and CRM Software
- Media Licensing
- Image Sourcing
- Adobe Creative Suite
Accomplishments
Accomplishments
- Established protocol for audience development and engagement management of several social media profiles for multiple Artist/clients resulting in over 500M followers.
- Managed U.S. Teams remotely and developed Digital Marketing department which included hiring, building, and establishing mentorship within team.
- Led efforts to educate & onboard music artists, company staff and executives on social media for optimum performance
- Passionate problem solver and crisis management service efforts for artist or product issues in a fast-paced environment
- Increased revenue and sponsor interest through the development of effective content and products within a complete go-to-Market strategy
- Delivered results on brand specific campaigns with impeccable attention to detail that led to optimum audience consumption behavior for artists and commercial partnerships
- Contributed to several global marketing campaigns resulting in best-selling albums, high debuts on Billboard Charts, TikTok Trends and Billions of YouTube views.
- Mentor at SXSW 2018, Speaking at NFT Miami Week 2023 & NFT NYC 2023
Websites
Timeline
CMO/ Business Development Lead
LEGATO
01.2023 - Current
Artist Partnerships
TELLIE
09.2021 - 01.2022
Founder
GOAT FOR MARS
08.2021 - Current
Marketing Director
UNIVERSAL MUSIC GROUP, AFTERCLUV
03.2020 - 06.2021
Digital Marketing & Content Director
Universal Music Latin Entertainment
05.2017 - 06.2021
Social Media Strategy Manager
SPANISH BROADCASTING SYSTEM
07.2013 - 05.2017
Social Media Manager
BEIN SPORTS
11.2012 - 07.2013
Marketing Administrator
SONY MUSIC ENTERTAINMENT
01.2008 - 11.2012
Online Marketing Intern
UNIVERSAL MUSIC LATIN ENTERTAINMENT
01.2008
UNIVERSITY OF MIAMI
Master of Music Business from Entertainment Industries
UNIVERSITY OF MIAMI
Bachelor of Liberal Arts from Music
Digital Business Development Intern
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