Sterling Miller
Columbus,OH
Summary
Insightful marketing professional with experience devising and implementing marketing campaigns. Build deep understanding of target audiences and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
8
8
years of professional experience
Work History
Digital Marketing Manager
Maxx Impact Group
07.2023 - 02.2024
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted our hiring efforts at the Google data centers in Central Ohio.
- Improved engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
Marketing Project Manager
Southeastern Grocers
05.2022 - 07.2023
- Developed and executed brand strategy campaigns to drive customer engagement and sales.
- Analyzed digital customer data to segment customers by spend.
- Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
Marketing Manager
Germain Motor Company
09.2020 - 05.2022
- Managed digital marketing efforts using HubSpot to drive lead generation and sales.
- Leveraged vehicle knowledge to optimize profitability. Acquired and marketed used vehicle inventory using Cox Automotive suite of products, resulting in an increase in sales.
- Streamlined wholesale inventory operations using digital methods, reducing inventory holding costs.
Marketing and Communications Coordinator
American Antiquities Inc
01.2016 - 09.2020
- Conducted research on provenance and wrote historically accurate descriptions for 18th and 19th century American antiques for current and prospective clients.
- Planned logistics and pre-set up for marketing events resulting in a increase in sales.
- Promoted new acquisitions via targeted email campaigns, resulting in a 30% increase in customer engagement.
Education
MBA - Marketing
Xavier University
Cincinnati, OH12.2019
Bachelor's in History -
Florida State University
Tallahassee, FL08.2015
Skills
- Digital Marketing
- Purchasing
- Microsoft Office
- Researching
- Negotiations
- Salesforce
- Sourcing
- WordPress
- Branding
- Negotiation
- Leadership
- Communication skills
- Project management software
- Microsoft Excel
- HubSpot
- Email marketing
- SEO tools
- Linkbuilding
- Keyword research
- Digital marketing
- Sales
Timeline
Digital Marketing Manager
Maxx Impact Group
07.2023 - 02.2024
Marketing Project Manager
Southeastern Grocers
05.2022 - 07.2023
Marketing Manager
Germain Motor Company
09.2020 - 05.2022
Marketing and Communications Coordinator
American Antiquities Inc
01.2016 - 09.2020
MBA - Marketing
Xavier University
Bachelor's in History -
Florida State University
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