Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

STEVE COLBERG

Boulder,CO

Summary

Detail-oriented, attentive, innovative, and decisive Marketing and Growth leader with 15+ years of experience and a successful track record of delivering exceptional marketing campaigns, content, and ROI evaluation.

Overview

17
17
years of professional experience

Work History

Head of Growth

Rocketlane
09.2022 - 01.2024
  • Fueled 4x pipeline growth and enhanced revenue growth 2x.
  • Improved conversion rates by refining the sales funnel process and leveraging user analytics.
  • Established budget and ran all lead-gen, ad channels, and marketing tech stack.
  • Created the outbound function, and led cross-functional teams, including BDR team.

Head of Growth

Gentem Health
12.2021 - 09.2022
  • Built demand and marketing programs to move from using external agencies to an in-house team.
  • Enhanced growth by launching new products.

Director, Marketing

AgentSync
06.2020 - 12.2021
  • As employee #10, built demand-gen and marketing programs, exceeding all targets and helping a 4x growth in revenue and 10x growth in customers, leading to a Series B unicorn valuation.
  • Increased brand awareness by developing and executing strategic marketing plans.
  • Boosted sales revenue through targeted marketing campaigns and promotional events.
  • Led the creative development process for impactful advertising materials and messaging.

Director, Demand & Growth

TaskRay
12.2018 - 06.2020
  • Supercharged the demand-gen and marketing programs by building, executing, and measuring programs for SEO / SEM, ads, the website and chatbot, prospecting and intent tools.
  • Created and optimized lead scoring and reporting.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

Director, Integrated Marketing

Enverus
01.2018 - 11.2018
  • Planned, created, executed, and measured all integrated marketing initiatives, including social media programs and ad spend.
  • Increased company revenue by streamlining processes and implementing cost-saving measures.
  • Helped increase sales 38%, leading to the successful sale of the company.

Head of Marketing

HeadRush Technologies
06.2015 - 09.2017
  • Led a team of marketing professionals for successful product launches and promotions that increased sales 30%.
  • Significantly increased SEO and digital output, and enhanced customer engagement with targeted social media strategies and content creation.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.

Director, Marketing

PlanSource
12.2011 - 05.2015
  • As an individual contributor, managed all marketing, communications, and demand generation (B2B and B2C) for healthcare tech startup.
  • Was responsible for all marketing deliverables and lead generation that drove growth and increased sales by 25%, leading to Series B round.

Director, Marketing

GetLisa Technologies
06.2007 - 12.2011
  • A team of one, created all marketing and sales for mobile technology and media startup.
  • Led the partner and customer success programs that forged key, strategic partnerships and deals and raised customer satisfaction scores.
  • Increased sales six-fold in first 10 months and spearheaded successful merger.

Education

Communications -

University of Pittsburgh
Pittsburgh, PA

Skills

  • Strategic Planning
  • CRM Systems
  • Marketing Automation
  • Intent Platforms
  • Budgeting
  • Search Engine Optimization
  • Analytics
  • Lead Generation
  • Attribution / ROI Modeling
  • Data-Driven Decision-Making
  • Multi-Channel Marketing
  • Brand Positioning
  • Customer Acquisition Strategies
  • Email Marketing Campaigns
  • Messaging
  • Team Management
  • Content (Writing & Producing)
  • Startup Expertise

Accomplishments

  • As an accomplished Growth Marketer, I've helped four companies in different industries to achieve Series A and series B funding and profitable sales, adding to over $2 billion.
  • Have built programs from scratch as an individual contributor, and also built and managed high-performing teams that produced pipeline growth and increased revenue.

Timeline

Head of Growth

Rocketlane
09.2022 - 01.2024

Head of Growth

Gentem Health
12.2021 - 09.2022

Director, Marketing

AgentSync
06.2020 - 12.2021

Director, Demand & Growth

TaskRay
12.2018 - 06.2020

Director, Integrated Marketing

Enverus
01.2018 - 11.2018

Head of Marketing

HeadRush Technologies
06.2015 - 09.2017

Director, Marketing

PlanSource
12.2011 - 05.2015

Director, Marketing

GetLisa Technologies
06.2007 - 12.2011

Communications -

University of Pittsburgh

Similar Profiles

CREATE PROFILE
STEVE COLBERG