Steve Collins

Functional lead for all B2C and B2B marketing, including member growth and commercial growth.

• Responsible for strategic member growth marketing initiatives, resulting in 19% increase in Y0Y enrollment performance (2023).
• Redesigned entire enrollment marketing playbooks for both health plan and self-insured employer groups for optimal operational efficiency and enrollment performance.
• Collaborated with the commercial team to deliver sales enablement content and B2B awareness and lead generation campaigns.
• Built and managed high-performing team of 4 marketing professionals, fostering culture of innovation and collaboration to drive exceptional results and exceed growth targets.
• Spearheading launch of high-value consumer segmentation and targeting to enroll more future high healthcare cost utilization individuals.
• Led re-brand initiative to modernize/refresh and provide more consistent look and feel across B2B marketing, B2C marketing, and product UX.
• Launched all-new corporate website and content strategy reflected refreshed brand

Responsible for driving brand and member growth for SWORD's virtual physical therapy program through B2B2C and B2C marketing.

• Recruited in April 2020 to build out growth marketing team from ground up
• Established brand strategy and brand guidelines
• Developed comprehensive member growth playbook, campaign library and content machine
• Augmented B2B2C initiatives with DTC performance marketing to drive incremental growth and revenue
• Spearheaded development and implementation of processes, tools and resources to scale member growth for zero clients to dozens
• Responsible for enrollment funnel member experience and optimization - efforts which have lead to 50% increase in conversion
• Member of SWORD staff leadership team

Responsible for driving user, enterprise and brand growth across Rally Health's portfolio of wellness and health navigation products.

• Built and lead new performance marketing function to accelerate growth, demonstrate industry leadership and greater customer value
• Owned Rally's social media strategy and content calendar
• Led strategy, planning and execution for efforts which contributed to over 4M Rally user enrollments in four years
• Seamlessly managed integration of marketing resources, processes and systems during integration of Real Appeal (weight management program) into Rally product stable and outperformed user growth goal by 18%
• Spearheaded propensity modeling for user engagement campaigns demonstrating 27% lift in feature utilization
• Drove development of thought leadership program to increase customer engagement and drive incremental employer campaigns
• Scaled team with responsibility for one product to supporting five at present
• Direct report of CMO and member of Marketing Leadership team
• Managed team of nine employees

Primary responsibility for the management of ad agency client relationships and co-ordination of resources needed to service projects, build strategic plans and execution of creative work.

• Lead efforts for Health Net's first brand campaign yielding 9% increase in ad awareness
• Managed Medicare focused direct marketing campaign for Health Net garnering 25% increase in sales and 18% lower CPL
• Oversaw development of small businesses targeted campaign, resulting in 16% increase in online sessions and 7% increase in awareness for LegalZoom
• Managed a program of creative development and production for over 40 TV spots between 2009 and 2012
• Led campaign to increase footfall to Jenny Craig centers resulting in 14% lift in traffic
• Spearheaded successful pitch teams winning three new clients including Public Storage, Abbott and Hyundai Capital

Managed client relationships, strategy, creative development and execution of campaigns for various clients.

• Management, planning and development of Xerox Europe's largest and most successful brand campaign
• Responsible for network co-ordination of 15 European markets' advertising activities
• Management of $30 million European advertising budget, including brand, product positioning and DR campaigns
• Personally selected to join Xerox client team for 6 months as Acting Marketing Manager
• Managed new Star Alliance airline carrier launch communications for both international and US audiences
• Frequently presented strategy and creative work to senior clients
• Part of successful pitch team for BAE Systems

Junior level ad agency account management duties including client management, creative brief development, schedule development and project management/workflow.