Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Languages
Timeline
Generic
STEVEN S. CRITCHFIELD

STEVEN S. CRITCHFIELD

MESA,AZ

Summary

Well-grounded Regional Sales Director known for delivering on strategic growth and profit gains. Effective at tactical planning, new business development and team-building. Familiarity with CRM software applications. Excellent communication and organizational attributes.

Skilled at acquiring and retaining customers and training sales leaders to do the same. Goal-oriented and tactical with a decisive, warm, and refreshing approach.

Overview

22
22
years of professional experience

Work History

Regional Sales Director

Anywhere Real Estate Inc.
12.2021 - Current
  • Assigned to the Better Homes and Gardens Real Estate brand to implement business strategies, increase franchise sales revenue, and effectively target new markets within a seven-state territory (AZ, ID, NM, NV, OR, UT, WA).
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Provided ongoing coaching and motivation to franchisees and management by remaining in contact through use of video conferencing and available technology.
  • Developed peer and mentor relationship with small business owners and conducted in-depth consulting engagements to identify opportunities to enhance owner profitability, growth and performance through mergers and acquisitions.
  • Achieved sales goals and service targets by cultivating an extensive pipeline and securing new customer relationships.
  • Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
  • Drove sales by developing multi-million dollar contract sales each year.
  • Participated in launching and onboarding of new accounts.
  • Utilized required documentation procedures and methods to document calls, emails, tasks, documents, and notes.
  • Maintained weekly reports to analyze job performance against team goals.
  • Attended bi-weekly meetings to discuss and optimize strategies.

Divisional Vice President

HomeGuard Home Warranty
01.2021 - 12.2021
  • Spearheaded the expansion of the sales force in Arizona and Nevada, successfully establishing a strong market presence.
  • Strategically opened new markets in surrounding states, driving significant revenue growth and market penetration.
  • Recruited, trained, and led a high-performing sales team, fostering a culture of excellence and collaboration.
  • Collaborated with sales, servicing and leadership teams to review and maintain new contracts for compliance and regulations.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Represented organization at industry conferences and events.
  • Formulated and executed strategic initiatives to improve product offerings.
  • Oversaw divisional marketing, advertising and new product development.
  • Initiated strategy to drive company growth and increase market share profitability.
  • Monitored key business risks and established risk management procedures.
  • Developed innovative sales and marketing strategies to facilitate business expansion.

Franchise Sales Director

Realogy Holdings Corp.
12.2016 - 12.2020
  • Led membership development for the Better Homes & Gardens Real Estate brand across Alaska, Arizona, New Mexico, Nevada, Oregon, and Washington.
  • Identified, cultivated, managed, and tracked new franchise opportunities, ensuring alignment with brand standards and strategic goals.
  • Conducted thorough due diligence and negotiations, successfully driving the affiliation process to meet and exceed targeted quotas.
  • Developed and maintained strong relationships with potential franchisees, providing guidance and support.
  • Create and work business plan to achieve growth goals by identifying, advancing and closing deals through conversions, roll-ins and merger & acquisitions activity obtained by email, cold calls, & frequent office visits.
  • Responsible for application timeline and expense budget maintenance, as well as pipeline analysis reporting.
  • Researched customer needs, market trends and competitor activities.
  • Identify prospect needs using challenger sales approach to overcome objections and build value proposition.
  • Built and managed sales funnel using KPI metrics to forecast achievements and measure goals to align with company quotas.
  • Coordinated full sales operations within assigned region.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Responsible for over $24M in new Gross Commission Income, resulting in $1.2M annual company profit.

Regional Sales Manager

First American Home Warranty
02.2006 - 12.2016
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Managed a sales team of 14 Area Managers across 12 states in the Western and Midwest regions, driving performance and achieving sales targets.
  • Acted as the primary liaison between the company and clients, fostering positive relationships of trust and loyalty within the real estate community across AZ, CO, ID, KS, MO, MT, ND, OR, SD, UT, WA, and WY.
  • Oversaw service claims for Home Warranty products, ensuring exceptional customer service and satisfaction.
  • Certified Instructor, delivering Continuing Education classes to train real estate professionals, enhancing their skills and knowledge.
  • Planned, prepared, and participated in trade shows, seminars, business expos, networking meetings, and events to promote the company and its products.
  • Established and maintained excellent communication with clients, providing consistent follow-up and support for both existing and new clients.

Account Executive

First American Title Insurance Agency
01.2004 - 02.2006
  • Served as the primary liaison between the office and clients, building loyal relationships within the real estate community.
  • Conducted product demonstrations and training sessions, providing comprehensive follow-up for both existing and new clients.
  • Established and maintained excellent communication and cooperative relationships with clients, ensuring their needs were met.
  • Identified customer needs through a consultative approach, effectively overcoming objections related to competitor loyalties.
  • Demonstrated product and personal value through relationship building, enhancing client satisfaction and loyalty.

Education

Bachelor of Science - Sociology, Business Marketing

Brigham Young University
Provo, UT

Associate of Science - Business

Utah Valley University
Orem, UT

Skills

  • Sales leadership and training
  • Client relationship management
  • Sales funnel management
  • Territory management
  • Contract negotiations
  • Competitive analysis
  • Revenue growth
  • Forecasting

Hobbies and Interests

Family, Faith, Service, Outdoors, Travel, Golf, College Football, Real Estate Investing

Languages

Spanish
Professional Working

Timeline

Regional Sales Director

Anywhere Real Estate Inc.
12.2021 - Current

Divisional Vice President

HomeGuard Home Warranty
01.2021 - 12.2021

Franchise Sales Director

Realogy Holdings Corp.
12.2016 - 12.2020

Regional Sales Manager

First American Home Warranty
02.2006 - 12.2016

Account Executive

First American Title Insurance Agency
01.2004 - 02.2006

Bachelor of Science - Sociology, Business Marketing

Brigham Young University

Associate of Science - Business

Utah Valley University

Similar Profiles

CREATE PROFILE
STEVEN S. CRITCHFIELD
Want your own profile? Create for free at ResumeBuilder.com