Steve Dennis
Alpharetta,GA
Summary
Top producing National Sales Manager with a history of high achievement in competitive channels. A persuasive communicator and strategic planner, adept at solving complex problems. Specialized in conflict management and negotiations to consistently achieve goals across diverse sectors, including retail, e-commerce, distribution, and wholesale accounts.
Overview
30
30
years of professional experience
Work History
National Sales Manager – Key Accounts
GOBA SPORTS GROUP
Atlanta, GA
03.2015 - Current
- Executed comprehensive US sales strategies for consumer goods, with national and regional account acquisition, e-commerce attainment, FOB purchasing and US dealer distribution
- Forged impactful selling partnerships with major retailers, including Amazon.com, Dick’s Sporting Goods, Home Depot.com, Wal-mart.com, Wayfair.com, Scheels, Target.com, American Sale and Academy Sports leading to a 70% increase in channel expansion
- Formulated and executed corporate strategies, category vision, pricing strategies and go-to-market processes, contributing 46% of the company’s total US sales volume
- Managed and refined our US resellers producing $10M in sales volume annually
- Utilized e-commerce development, Shopify POS for retail, direct sales, social/digital asset alignment along with grass root marketing efforts
- Achieved a 257% increase in Amazon.com sales in 2019 through strategic third-party resourcing and post conversion to their Seller Central platform.
Senior Client Services Manager
MOSAIC, The Home Depot
Atlanta, GA
02.2014 - 08.2014
- Designed and implemented a comprehensive national sales program to enhance brand awareness and drive consumer sell through across all US Home Depot locations
- Assembled and led a high-performing sales teams, comprising three Divisional Managers, six Regional Managers and 32 team leads
- Executed effective project management and developed impactful marketing initiatives, resulting in a 40% increase in sell through ratios for prominent brands such as GE, Samsung, LG and Nest.
Senior Territory Manager
NIKE INC- Golf Division
Dallas, TX - Atlanta, GA
06.2002 - 07.2013
- Managed all sales, administration, and local marketing efforts for Nike Golf Footwear\Equipment\Apparel for 130 independent retailers, e-commerce and national accounts such as Dick's Sporting Goods, Golfsmith, The Sports Authority and the PGA Superstore
- Provided leadership and strategic direction on new products, marketing programs and managed regional marketing activities for product launches
- Increased account base 40% in less than 3 years which provided an additional $1M in sales
- Received the Nike Milestone Award in 2008 for Outstanding Achievement.
National Account Manager
CANON INC, Wal-Mart-Sam's Club
Dallas, TX
04.2000 - 01.2002
- Led national sales efforts for Wal-mart and Sam’s Clubs, successfully re-introducing Canon printers, digital cameras and to Wal-mart after an 18 month hiatus, resulting in $20M in sales volume
- Executed effective sales strategies, achieving an annual sales revenue of $40M with a product portfolio encompassing computer hardware, printers, digital cameras, software and consumables
- Developed targeted Sam’s Club marketing strategies, leading to additional product placement and $2M increase in sales
- Established and nurtured selling partnerships with dot.com companies, resellers, distributors, and marketing agencies to facilitate new product categories.
Regional Sales and Support Manager
CANON INC
Costa Mesa, CA
01.1997 - 03.2000
- Developed and orchestrated the US Canon Sales and merchandising program, overseeing a team of 12 regional sales managers and 300 field representatives
- Led quantitative and qualitative sales analysis for national retail partners, including SWOT analysis to perform strategic, data-based decision making
- Conducted strategic national sales training and devised innovative sales programs to achieve and exceed sales goals
- Successfully increased revenue 400% in the consumer goods channels while surpassing aggressive sales goals in excess of $60M at Best Buy, CompUSA, Fry Electronics, Lowe's Home Improvement, Wal-mart and Sam's Club
- Enhanced top line sales at Best Buy $4M through a strategic focus on key locations
- Drove a 400% increase in the consumer electronic category sales at Best Buy within one year of launching a groundbreaking national brand ambassador sales program
- Received an outstanding employee award in 1997, acknowledging exceptional contributions and innovation.
Sales Representative
CANON INC
Greensboro, NC
03.1994 - 01.1997
- Managed sales responsibilities for Canon digital cameras, printers, consumables and peripherals, overseeing diverse sales strategies for $10M in sales volume
- Conducted training sessions for valued-added resellers, distributors and corporate accounts across the southeastern US, resulting in brand awareness and conversion
- Achieved outstanding sales achievement and earned the #1 ranking award in 1996 amongst 31 representatives
- Recognized for outstanding contributions and promoted within two years to develop a sales/merchandising program for national retailers.
Education
BS - Business Administration, Marketing
East Carolina University
Skills
- Business Development
- Sales Leadership
- Strategy Management
- Solution Selling
- Strategic Planning
- Revenue Generation
Training
Dale Carnegie Sales and Negotiation Training
Timeline
National Sales Manager – Key Accounts
GOBA SPORTS GROUP
03.2015 - Current
Senior Client Services Manager
MOSAIC, The Home Depot
02.2014 - 08.2014
Senior Territory Manager
NIKE INC- Golf Division
06.2002 - 07.2013
National Account Manager
CANON INC, Wal-Mart-Sam's Club
04.2000 - 01.2002
Regional Sales and Support Manager
CANON INC
01.1997 - 03.2000
Sales Representative
CANON INC
03.1994 - 01.1997
BS - Business Administration, Marketing
East Carolina University
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