Steve Gerken

• Directed daily operations for hospitality services at 283-room Four Diamond Resort.
• Converted buffet restaurant to a la carte, launching 120-seat breakfast venue.
• Increased net profits by $129,000 year-over-year while reducing COGS by 9.8%.
• Implemented new InfoGenesis POS system to enhance transaction efficiency.
• Relocated valet service to improve guest accessibility and satisfaction.
• Achieved 93% Guest Survey Scores, ranking among highest in the industry.
• Managed hotel front desk, housekeeping, valet, bell services, food and beverage, and retail operations.
• Oversaw strategic initiatives to elevate guest experience and operational performance.

Conducted market analysis to assess property values and inform pricing strategies.

• Negotiated contracts with buyers and sellers to facilitate successful transactions.
• Developed tailored marketing strategies for listings across multiple platforms.
• Managed client interactions and transactions using CRM software to enhance efficiency.
• Built strong relationships with clients to comprehend real estate needs effectively.
• Collaborated with mortgage brokers and inspectors to ensure smooth transaction processes.

• Achieved AAA four-diamond rating for 12 consecutive years by exceeding guest service standards.
• Directed strategic planning to enhance operational excellence and improve guest experience.
• Participated in Master Plan committee, completing 17 new construction and remodeling projects.
• Received multiple awards for best Spa, Night Club, Seafood, and Fine Dining Restaurants.
• Secured Wine Spectator’s Award of Excellence for outstanding wine selection.

• Constructed and launched 496-room resort with three pools and twelve spa treatment rooms.
• Developed 200,000 sq. ft. of meeting space and a 650-seat showroom.
• Established seven food outlets and twelve bars to enhance guest experience.
• Led strategic planning initiatives to improve operational efficiency and guest satisfaction.
• Collaborated with executive team to formulate and execute marketing strategies.
• Designed 48-table poker room to attract diverse clientele and increase revenue.
• Implemented innovative operational processes to streamline service delivery across outlets.
• Monitored guest feedback to drive continuous improvement in resort offerings.

• Oversaw Food and Beverage, Retail, and Transportation Departments at Casino Arizona.
• Managed hiring and orientation processes for 1,000 employees.
• Designed and supervised construction of hotel, showroom, convention space, and food and beverage facilities.
• Led staff training initiatives to improve guest service skills.

• Oversaw operations and financial performance of six food outlets, six bars, and gift shop at Casino Arizona.
• Installed InfoGenesis POS system to enhance transaction processing efficiency.
• Designed innovative menus that elevated guest dining experiences.
• Developed training programs focused on service excellence standards for all staff.

• Established Casino Arizona, featuring six outlets and an award-winning buffet.
• Achieved recognition as best casino and poker room, winning Scottsdale Culinary Festival cooking competition.
• Designed and expanded Willow's 24-hour casual restaurant, increasing seating capacity by 70.
• Created innovative seasonal menus that highlighted local flavors and culinary trends.
• Supervised culinary staff to enhance performance and foster teamwork.
• Implemented cost control measures to optimize kitchen inventory and minimize waste.
• Collaborated with suppliers to source high-quality, fresh ingredients for menu items.