STEVE HICKS
Alpharetta,GA
Summary
- SALES and MARKETING EXECUTIVE with 25 years’ experience building best-in-class organizations. Recognized leader and motivator with the ability to build organizational effectiveness and drive revenue growth. Excels at partnering with all core business operations to significantly increase the company's footprint, expand market share, and generate positive sustainable revenue and profitability.
Overview
30
30
years of professional experience
Work History
Head of Global Channel Marketing
Norton-Lifelock
04.2022 - 01.2023
- Assigned business-critical role to build out Global Channel Marketing organization, Define/develop and launch scalable global programs that would then be implemented by regions
- Developed and launched new "Empower" Global program, a multi-faceted loyalty program that rewards both distribution partners and re-sellers for acquiring new consumers on behalf of Norton LifeLock
- It also provided e-commerce portal capabilities where partners can order product in real time and manage all subscriptions.
VP of EMEA Channel SAles
Norton Lifelock
03.2021 - 04.2022
- Led team of 5 Regional Leads plus approximately 30 sales and Channel marketing personnel
- Successfully managed integration of multiple brand teams and created new structure with broad multi-Channel approach, Revenue generated was $30mil with growth recorded in majority of territories.
Head of Global Sales
Bullguard
06.2014 - 12.2021
- Promoted to manage and mentor BullGuard Global sales team, key tasks to grow established territories and re-enter key focus markets NAM and DACH
- Key Achievements:
- Grew top line sales by >10% year over year from 2014 to 2021
- Responsible for overall management of BullGuard’s entry into SMB market.
Country Manager
America's
01.2013 - 06.2014
- Responsible for establishing branded sales in North, Central and Latin America
- Conduct thorough research on potential distribution channel partners, engage in discussions and negotiations to launch the BullGuard brand with chosen partners
- Key Achievements:
- Won product placement with key retail accounts including Office Max, Staples, Fry’s and Microcenter in US and The Source and Shoppers in Canada.
Senior Vice President of Sales Americas
Optoma Technology Americas
04.2009 - 08.2012
- Responsible for $100m revenue generation for Optoma Americas
- Provided leadership and direction for 4 Business Unit Managers and team of 30 sales professionals
- Key Achievements:
- Increased market share in highly competitive projector market from 5% to 10% within 1 year, resulting in No. 2 market position (source PMA)
- Restructured US organization into B2B and B2C business units to increase focus on key growth channels and remove channel and product conflicts
- Led impressive sales revenue growth of more than 30% (2009-2010), with net revenues of $100m
- Achieved leadership position at key B2C target accounts Best Buy and Amazon
- Increased ROI on channel marketing expenditure, reduced channel marketing expenses by 30% while driving 30% revenue gains.
General Manager
Optoma Technology Limited
10.2005 - 04.2009
- Reinvigorated sales and marketing organization and positioned Optoma as clear leader in Projector/AV market
- Sought key market sectors to increase market share utilizing multiple channels including Distribution, PRO-AV resellers, Bricks and Mortar retail, E-tail and Direct marketers
- Simplified organizational structure and increased quality of personnel within sales and marketing teams
- Achieved market leadership in UK within 3 years, increasing share from 4% in 2005 to peak of 20% in Q4 2008 (source PMA)
- Grew YOY revenue by 30% for 3 consecutive years
- Achieved #1 market position in Scandinavian market within 2 years, share growth from 5.5% in 2005 to 11% in 2008.
Head of European Product Management
Viewsonic Europe Ltd
01.2004 - 08.2005
- Ownership of revenue target, business plans, and channel strategies to market and sell PC Displays, LCDTV and data projectors across EMEA region
- Aggressively drove sales and marketing campaigns which subsequently increased company's brand position
- Introduced new pricing philosophies across region, resulting in sales growth of more than 30%
- Spearheaded development of improved market intelligence, benchmarking analysis, and championed multiple systems improvements.
VP Sales and Marketing, GM of Displays
Philips Consumer Electronics Americas
01.2000 - 02.2002
- Directed team of 20+ Sales, Product Management and Marketing Communications staff, overseeing operations, budget planning and sales performance in US and Canada
- Regenerated underperforming business by driving growth strategies with a multi-channel approach
- Revenue increased from $60m in 2000 to $110m in financial year 2001
- Successfully captured key US retailers, Best Buy, Circuit City, Staples, Office Depot, Costco, and Fry's
- Retail sales grew from 60K units to 350k units from 2000-2001
- Created multiple sales campaigns targeting key vertical B2B segments such as Finance/Banking and Medical.
European Sales/Marketing Manager
Philips Consumer Electronics
09.1997 - 01.2000
- Responsible for budget and business plan for PC Monitors in Western and Eastern Europe
- Defined Sales, Channel and Marketing strategy in co-operation with regional sales organizations
- Achieved record high revenue levels and grew business consistently at twice market rate
- Transformed sales volume from 850k units in 1997 to 1.450m units in 1999
- Increased revenue from $260m to $390m and market share from 7% to in excess of 10%.
Divisional Head/General Manager
Panasonic Business Systems UK
01.1993 - 08.1997
- Responsible for 30 sales representatives, marketing and back office staff
- Increased revenue to more than $65m, responsible for Printers, Monitors, Projectors, EPOS, Panaboard and scanner categories - consistent and profitable growth was achieved year on year.
Education
HNC/HND Engineering - Engineering
Guildford College of Technology
Guildford, UKSkills
- Strategy development
- Business operations
- Team builder and Leader
- Profit & Loss Management
- Organizational effectiveness and Change Management
- Channel Management
- Negotiation
- Effective Presentations
- New Product Introduction
- Life Cycle Management
- Pricing Strategy
- Succession Planning
Timeline
Head of Global Channel Marketing
Norton-Lifelock
04.2022 - 01.2023
VP of EMEA Channel SAles
Norton Lifelock
03.2021 - 04.2022
Head of Global Sales
Bullguard
06.2014 - 12.2021
Country Manager
America's
01.2013 - 06.2014
Senior Vice President of Sales Americas
Optoma Technology Americas
04.2009 - 08.2012
General Manager
Optoma Technology Limited
10.2005 - 04.2009
Head of European Product Management
Viewsonic Europe Ltd
01.2004 - 08.2005
VP Sales and Marketing, GM of Displays
Philips Consumer Electronics Americas
01.2000 - 02.2002
European Sales/Marketing Manager
Philips Consumer Electronics
09.1997 - 01.2000
Divisional Head/General Manager
Panasonic Business Systems UK
01.1993 - 08.1997
HNC/HND Engineering - Engineering
Guildford College of Technology
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