Steve Koch
Norman,OK
Summary
Proven leader in marketing and digital operations, adept at leveraging data and analytics to drive growth. At The Cooper Autogroup, I spearheaded strategies that significantly increased revenue, managed a $4m budget, and played a key role in launching 5 stores. Expert in CRM systems and known for motivating teams to exceed industry standards.
Innovative Marketing leader with 10 years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and overall brand engagement. Detail-oriented, attentive and decisive leader.
I am pursuing the right fit for continuing to grow skills in team leadership, sales training, process management, and campaign development. I am looking for somewhere that I can make a difference in people lives by developing them as professionals and future leaders.
Overview
23
23
years of professional experience
Work History
Director of Marketing and Digital Operations
The Cooper Autogroup
02.2018 - 09.2024
- Managed all aspects of digital strategy including websites, paid search, paid social, lead providers, and SEO.
- Managed annual marketing budget in excess of $4m.
- Devised business analytics to measure and grow sales operations.
- Motivated team leaders and achieved industry leading standards.
- Developed lead and sales processes, and facilitated training for over 100 sales representatives and manager.
- Maintained branding standards and oversaw compliance with OEM and Franchise requirements.
- Coordinated with design and media teams to develop high-quality creative assets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Administrator responsibilities for our CRM, inventory management system, social media platforms, google business listings, and dealer websites.
- Integral part of the executive team that executed 3 buy/sells and 5 total store launches during my tenure.
Digital Marketing Director
David Stanley Autogroup
01.2015 - 01.2017
Digital Media Specialist
David Stanley Autogroup
01.2013 - 01.2015
Digital Media Specialist
Marc Heitz Autogroup
01.2009 - 01.2013
Sales Professional
Marc Heitz Chevrolet
01.2002 - 12.2008
Education
High School Diploma -
Edmond Memorial HS
Edmond, OKSkills
- Google Analytics Certified
- Google Adwords
- Meta Business Manager
- Meta Ads Manager
- Proficient in Excel
- Admin level CRM experience
- Group training experience
- Public speaking
- Business Analytics
- Creative Direction
- Key decision making
- Sales expertise
- Direct Mail Marketing
- Cost Management
Timeline
Director of Marketing and Digital Operations
The Cooper Autogroup
02.2018 - 09.2024
Digital Marketing Director
David Stanley Autogroup
01.2015 - 01.2017
Digital Media Specialist
David Stanley Autogroup
01.2013 - 01.2015
Digital Media Specialist
Marc Heitz Autogroup
01.2009 - 01.2013
Sales Professional
Marc Heitz Chevrolet
01.2002 - 12.2008
High School Diploma -
Edmond Memorial HS
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