Heidi L. Fuller

• Plan and direct all strategic data-driven marketing, branding, public relations and communications designed to support key service lines and brand recognition.
• Serve on Senior Leadership Team with CEO, CFO, CNO, and Business Development.
• Serve as Internal brand champion overseeing asset use across departments.
• Lead Internal and External Communications including Executive and C-Suite messaging and strategy.
• Manage website content and editing, Wordpress proficient.
• Execute a digital advertising strategy driven by KPIs.
• Evaluate emerging technologies and track trends for best practices in marketing, content, and delivery.

• Implemented marketing and communication platforms that increased attendance and engagement, resulting in improved program outcomes.
• Worked closely with organizational leadership and board of directors to guide operational strategy.

• Established consulting firm offering fundraising, marketing, communications, PR, event, and campaign management.
• Provided strategy and communications direction to customers, management, and sales team to better understand customer needs and recommend appropriate solutions.

• Served as primary consultant for 10 years providing political guidance and management of operations, projects, communications, marketing and compliance reporting.
• Devised and implemented marketing plans using digital strategies, print advertising, and events.

• Created and developed detailed statewide plans to meet campaign priorities and deadlines.
• Collaborated with teams to define, strategize, and implement marketing and digital strategies.

DARREN WHITE FOR CONGRESS—led a fundraising team for top-tiered Congressional race that delivered $1.8M—2006.

NATIONAL ATOMIC MUSEUM—led and executed multi-tiered capital development program for $1 million campaign—2005.

U.S. CHAMBER OF COMMERCE, CORPORATE CITIZENSHIP CENTER—initiated and marketed plan to recruit top-tier corporate support—2005.

PETE’S PAC—led establishment, management and communications—2000–2004.

AMERICA ON THE MOVE FOUNDATION—oversaw Capitol Hill anti-obesity campaign —2004.