Steve Malliet
Walworth,WI
Summary
General Manager and President recognized for producing growth and cultivating success, Committed to the company's mission and ability to produce large increases in annual revenues while building long standing relationships and success. I bring valuable contacts and relationships throughout baseball, excellent talent acquisition skills including recruitment and sales training.
Overview
32
32
years of professional experience
Work History
Director of New Business Development
Beloit Sky Carp Baseball Club
11.2024 - Current
- Identified potential customers through research, networking, and cold-calling.
- Developed and implemented strategies to attract new clients.
- Prepared presentations outlining product features and benefits for prospective clients.
- Provided guidance on pricing structures that would maximize profits while meeting customer needs.
- Monitored customer feedback and provided timely responses to inquiries.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Resolved customer complaints regarding sales and service.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
President/General Manager
Rockford Rivets
12.2022 - 10.2024
- Developed policies, procedures, and short-term and long-term goals for the organization.
- Represented the organization at community events and public forums to promote its mission.
- Collaborated with staff members to ensure operational efficiency of the organization.
- Cultivated relationships with key stakeholders such as donors, volunteers, partners, and sponsors.
- Created a marketing plan to increase awareness of the organization's activities in the community.
- Provided leadership and guidance on budgeting decisions to maximize resources available.
- Managed personnel issues including recruitment, hiring, training, performance evaluation, and termination.
- Reviewed reports submitted by department heads to assess progress towards meeting objectives.
- Initiated projects aimed at improving customer service standards across departments.
- Analyzed financial statements and forecasts to improve programs, performance and policies.
- Developed and executed strategic business plan to attain assigned metrics.
- Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics and other SEO techniques and metrics sources.
- Increased company revenue by 176% within first year for Ticket Revenue and 29% for Corporate Sponsorships.
President
Kenosha Kingfish Baseball Club
09.2020 - 08.2022
- Working toward company culture, vision, goals, and objective of Big Top Entertainment), staff, sponsor partners.
- Working toward company culture, vision, goals, and objectives.
- Led change management and business strategy development to reduce losses and increase revenue.
- Drove improvements to market awareness and penetration with engaging and effective collateral.
- Represented company at civic events such as Rotary, Boys and Girls Club, Chamber of Commerce and KABA.
- Cultivated and deepened partnerships with businesses, media firms and C-level executives.
- Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
- Developed, maintained and deepened strategic partnerships with agencies, vendors local business leaders.
- Increased Corporate Sponsor Revenue 83% from 2020 to 2022.
Vice President of New Business
Lansing Lugnuts
12.2019 - 09.2020
- Oversaw all aspects of the ticket and sponsorship sales of one of the most successful minor league baseball teams in baseball.
- Reviewed activities regularly to identify opportunities for improvement.
- Created new strategic business and marketing plans for ticket sales Oversaw the implementation of several new stadium events including Legends weekend featuring former Detroit and MSU sports stars as well as Music from the Mound with the Lansing Symphony Orchestra.
- Maintained and updated files and records to support efficient sales operations.
- Kept work area organized and clutter-free.
- Planned out and Instituted a new more efficient Ticket Sales Operations at Jackson Field in Lansing.
- Maintained good working relationship and excellent communications with the entire staff.
- 20 plus full time staff members.
- Oversaw a new Naming Rights Agreement with Jackson National Life averaging over $350,000 per year.
- Developed policies, procedures, and short-term and long-term goals for the organization.
- Monitored legislative changes that could affect the organization's operations or funding sources.
- Oversaw daily administrative tasks such as payroll processing, accounts payable and receivable management.
- Ensured compliance with all applicable laws related to nonprofit organizations.
- Organized and facilitated board meetings, strategic planning sessions, and annual conferences.
- Left organization due to parents getting sick during the pandemic
President/General Manager
Normal Professional Baseball, LLC
06.2009 - 10.2018
- Performed initial Client assessment and analysis on 5 new six figure cornerstone sponsor partners including a new naming rights agreement with the Illinois Corn Growers.
- Hired and trained all new department managers Managed the design, build out and budget management of the new Corn Crib Stadium.
- Sold over $600,000 in personal sponsor sales annually and over $1 million annually including Corporate Ticket Sales.
- Maintained an independent professional baseball organization in challenging times by developing a culture of stability and strong revenue performance.
- Set and monitored objectives on a regular basis with department heads.
- Gave employees constant feedback with comprehensive reviews and regular feedback.
General Manager
Joliet Jackhammers
05.2001 - 09.2006
- Established key partnerships that enhanced service delivery and expanded product offerings in competitive markets.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Developed and implemented strategies to increase sales and profitability.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Formulated policies and procedures to streamline operations.
- Managed budget implementations, employee evaluations, and contract details.
- Oversaw the Stadium Build out
- Oversaw the Branding of the team
- Built strategic business plan
General Manager
Myrtle Beach Pelicans
09.1997 - 08.2001
- Directed operational strategy to enhance efficiency and streamline processes across departments.
- Implemented performance metrics to monitor team productivity and drive continuous improvement initiatives.
- Fostered a culture of collaboration, mentoring managers to improve leadership capabilities and team cohesion.
- Analyzed market trends to inform strategic decision-making and support business growth objectives.
President and Owner
River City Rascals
09.2006 - 08.2018
- Developed strategic partnerships to enhance brand visibility and community engagement.
- Led organizational growth initiatives, focusing on revenue diversification and fan experience improvement.
- Oversaw daily operations, ensuring alignment with long-term business objectives and operational efficiency.
- Implemented marketing strategies that increased attendance and merchandise sales during game seasons.
- Oversaw new lease negotiations with the city as well as stadium improvements
Corporate Sales Director
Milwaukee Brewers Baseball Club
01.1996 - 08.1997
- Led strategic sales initiatives to drive revenue growth and market expansion
- Developed and maintained relationships with key corporate clients to ensure customer satisfaction
- Analyzed market trends and competitive landscape to inform sales strategies
- Collaborated with cross-functional teams to align sales goals with overall business objectives
- Led organization in new sales revenue each of the years I was with the Brewers
General Manager
Wisconsin Timber Rattlers
10.1993 - 01.1996
- Oversaw budget management, ensuring alignment with organizational goals while optimizing resource allocation.
- Spearheaded training programs that improved staff competencies and elevated overall customer satisfaction levels.
- Developed comprehensive reports for stakeholders, outlining operational performance and strategic recommendations for future growth.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Oversaw Naming Rights and Branding of new stadium and team
- Oversaw all aspects of new stadium construction
Education
Communications
Taylor University
Upland, IndianaSkills
- Performance monitoring and evaluation
- Business growth and marketing strategies
- Budget oversight
- New market penetration (Racine, Northern IL)
- Upselling expertise
- Sales presentations
- Lead generation expertise
- Managed budgets
Accomplishments
Bob Freitas Award-Wisconsin Timber Rattlers
Midwest League Executive of the Year Award
College Baseball Player at Taylor University
Affiliations
Rotary Vice President: Bloomington, IL
VP of the Frontier League
Frontier League Executive Board Member
Chair of the Frontier League Expansion Committee
Chamber of Commerce Executive Board Member-Bloomington, IL
Chamber of Commerce Board: Joliet, IL
Children's Museum Board Member: Normal, IL
Boy's and Girls Club Board Member: Joliet, IL
Boy's and Girls Club Board Member, Myrtle Beach, SC
Timeline
Director of New Business Development
Beloit Sky Carp Baseball Club
11.2024 - Current
President/General Manager
Rockford Rivets
12.2022 - 10.2024
President
Kenosha Kingfish Baseball Club
09.2020 - 08.2022
Vice President of New Business
Lansing Lugnuts
12.2019 - 09.2020
President/General Manager
Normal Professional Baseball, LLC
06.2009 - 10.2018
President and Owner
River City Rascals
09.2006 - 08.2018
General Manager
Joliet Jackhammers
05.2001 - 09.2006
General Manager
Myrtle Beach Pelicans
09.1997 - 08.2001
Corporate Sales Director
Milwaukee Brewers Baseball Club
01.1996 - 08.1997
General Manager
Wisconsin Timber Rattlers
10.1993 - 01.1996
Communications
Taylor University