Sales manager with proven success in driving year-over-year revenue growth through effective marketing strategies and robust distributor partnerships. Skilled in developing and executing strategic sales plans that improve market visibility and maximize financial outcomes in the promotional products industry.
Overview
13
13
years of professional experience
Work History
Multi-Line Regional Sales Manager
Reisack Sales and Marketing
01.2020 - Current
Represent leading manufacturers in the promotional products industry across the Southern U.S., driving distributor engagement and revenue growth across a six-state territory.
Managed strategic partnerships with 40+ industry manufacturers, enhancing collaboration and driving product availability across the Southern U.S.
Supported distributor networks across TX, OK, LA, AR, MS, and AL with consultative sales support and tailored product solutions, fostering strong client relationships.
Partnered with suppliers and distributors to execute coordinated sales strategies, reinforcing market presence and contributing to territory revenue growth.
Improve sales performance through data analytics, enhanced communication, streamlined processes, and strategic product positioning.
Proven consistent year-over-year growth through targeted marketing efforts, reinforcing commitment to sustainable business growth and development.
Director, Shopper Insight
Grocers Supply (C&S Wholesale)
01.2014 - 12.2019
Directed the company’s Strategic Retail Pricing Program, implementing price parity and competitive pricing strategies across the retailer network.
Led strategic marketing, pricing, and merchandising initiatives, enhancing sales for 500+ independent retailers.
Implemented Direct Store Delivery initiatives generating $15M+ in annual retail sales.
Designed competitive response strategies that improved identical store sales from -15% to +3% YOY.
Managed Super Serv marketing and sales program, driving engagement for over 400 retail customers.
Developed weekly advertising, promotional, and seasonal programs, establishing the third-largest retail group within the organization.
Led cross-functional initiatives standardizing merchandising schematics and delivery programs.
Skills
Regional sales leadership
Sales strategy development
Strategic sales planning
Sales performance analysis
Market analysis
ROI optimization
Supplier partnerships
Team leadership and training
Relationship management
Market trends analysis
Professional Leadership
Board Member, Director of Programs, HPPA (Houston Promotional Products Association)