Storyteller extraordinaire: Crafting engaging actionable insights from the voice of the consumer
Collaborative, communicative and highly personable group leader and colleague
Leadership with a vision to best serve stakeholders and promote team growth
Strong experience collaborating with PMs and Designers to define key strategic product research initiatives and execute with actionable insights
Deep experience with UXR mixed methods
Overview
18
18
years of professional experience
Work History
VP, Product & UX Insights
Peacock At NBCUniversal Media
12.2019 - Current
Lead team of UX researchers in partnership with Product Viewing and Commerce teams tp help meet specific executive-level KPIs
Determine foundational and evaluative research priorities to align with stakeholder roadmaps
Guide user-centric insights and feature/journey testing generating lifts in engagement/onboarding/monetization experiences and corresponding metrics
Execute generative, formative and summative research utilizing both qualitative and quantitative methodologies
Collaborate with Product Analytics to tell a holistic story
Deliver executive-level presentations and on strategic findings and implications
Director, Product & User Insights
HBO
03.2015 - 11.2019
Oversaw insights for HBO & HBO MAX supporting Product, Distribution & Consumer Marketing
Worked collaboratively with product managers and designers to align research strategy, objectives and analysis to UX outcomes and business decisions
Identify and track KPIs to help better understand acquisition and retention performance
Drove CX efficiencies through customer offer testing and message optimization
Managed large data sets—translated into actionable narrative through SPSS, Tableau & Excel software
Managed two direct reports and research budgets and planning
Consumer Insights Director
Time Inc.
08.2005 - 03.2015
Promoted from previous Senior Manager & Manager roles
Oversaw primary user and UX research for Sports Illustrated Brands
Articulated voice of the consumer on emerging products and platforms driving future company growth
Led digital audience profiling initiatives, UX tracking studies, crowd sourcing initiatives, tablet/mobile device best practices research, social media capabilities development
Education
MBA - Marketing
Thunderbird School of Global Management
Glendale, AZ
Bachelor of Arts - Political Science & Economics
University of Wisconsin
Madison, WI
Skills
Team leadership; executive-level strategic planning & presenting; storytelling; collaboration; communication