Steve Reed
DeSoto,TX
Summary
Dynamic professional with over 25 years of experience in resolving complex technology challenges for enterprise accounts, complemented by a decade of sales leadership and coaching for account managers and bid estimators. Expertise in project management and CRM oversight ensures accurate forecasting and operational efficiency. Proven ability to develop comprehensive scopes of work, bills of materials, and marketing materials while successfully selling intricate solutions to large organizations with multi-tiered approval processes. Renowned for building strong relationships with general contractors, architects, consultants, property managers, and end users by delivering tailored solutions that address specific needs.
Overview
37
37
years of professional experience
1
1
Certification
Work History
Senior Account Executive
Agility AVL / Advanced LED Displays
Dallas, TX
08.2025 - Current
- Responsible for uncovering prospects, designing, estimating, managing projects, and marketing
- Identified customer needs and provided tailored solutions to enhance satisfaction.
- Reason for looking: Looking for more responsibility.
Texas Sales and Operations Manager
Avidex Industries
Irving, TX
09.2023 - 10.2024
- Coached account managers to enhance knowledge, confidence, and sales skills
- Removed roadblocks and addressed misconceptions, allowing the team to focus on selling
- Expanded market reach and identified new opportunities, boosting the sales pipeline to over $7M
- Reason for leaving: inconsistent and unpredictable staffing resources
Sales Manager
Lantek AV
05.2022 - 09.2023
- Responsible for uncovering new prospects, designing, estimating, and managing projects
- Increased project profit margins by 5% through efficient resource management.
- Developed and executed sales strategies to enhance market presence and drive revenue growth.
- Led team in identifying customer needs and delivering tailored solutions.
- Reason for leaving: Wanted more managerial responsibility
Sales Manager
ComNet Communications
07.2021 - 03.2022
- Analyzed market trends to inform strategic decision-making and product positioning.
- Established key relationships with stakeholders to foster collaboration and business development.
- Reason for leaving: not sure what the reason was
National Sales and Operations Manager
Platinum SLV
05.2020 - 06.2021
- Responsible for landing and managing new national accounts
- Streamlined operational workflows to enhance efficiency and reduce turnaround times.
- Led cross-functional teams to implement process improvements and increase productivity.
- Developed training programs to mentor staff on best practices and operational standards.
- Analyzed performance metrics to identify areas for improvement and drive strategic initiatives.
- Reason for leaving: Slow pay on commission, the company is now out of business
House of Worship Design Build Manager
Infinity Sound LTD
07.2019 - 03.2020
- Responsible for landing new House of Worship accounts
- Developed strategic partnerships with vendors to optimize supply chain management and reduce costs.
- Reason for leaving: The firm moved to bid work only for education and government.
AV Director
Walker Engineering
06.2015 - 12.2018
- Achieved a 25% sales increase by streamlining the bid process.
- Increased project profit margins by 5% through efficient resource management.
- Exceeded sales quota by 50%
- Managed AV systems installation and maintenance, ensuring optimal performance for projects
- Trained New Sales Staff and Bid Department
- Trained staff on operational protocols and equipment usage to enhance team competency
- Reason for leaving: My dad was in hospice care, and I wanted to care for him
Senior Account Executive
AVI-SPL
08.2011 - 06.2015
- Achieved sales quota
- Developed comprehensive sales strategies resulting in increased market penetration and brand visibility.
- Mentored junior account executives, fostering professional development and improving team performance.
- Drove revenue growth through strategic client relationship management and tailored account solutions.
- Reason for leaving: Was recruited to grow the AV Division of Walker
Sales and Operations Manager
R2W INC.
10.2008 - 08.2011
- Exceeded sales quota by 50%
- Sales Leadership and Operations Manager
- Streamlined sales processes, enhancing operational efficiency and reducing turnaround times.
- Reason for leaving: slow commission pay, then the company went out of business
Senior Account Manager
Ford Audio Video
10.1999 - 11.2008
- Achieved a 20% sales increase by streamlining workflows and enhancing efficiency.
- Increased project profit margins by 5% through efficient resource management and inventory control.
- Exceeded sales quota by 50% for 8 years
- Trained New Sales Staff in Texas
- Operations Management
- Led cross-functional teams to implement innovative audio-visual solutions tailored to client needs.
- Reason for leaving: needed a new challenge
Owner / Operator
STR Landscape Management
10.1989 - 10.1999
- Design, Installation, Maintenance, Tree Pruning, Christmas Lights, AV systems, Lighting
- Responsible for the successful evolution of the company, including marketing, sales, billings, and collections
- Hired, trained, and evaluated all employees
- Current focus on designing innovative backyard solutions
- Oversaw daily operations, ensuring efficient delivery of landscaping services.
Education
Bachelor - Business Administration And Management
The University of Texas At Arlington
Arlington, TXAssociate of Science - Horticulture Science
Richland College
Dallas, TXSkills
- Accounting
- Build vendor relationships
- Conflict resolution
- Customer service
- Estimating
- Establish goals for sales account managers
- Expense management
- Forecasting sales and profit
- Leadership
- Operations management
- Presentations
- Production management
- Project administration
- Project budgeting
- Project design and development
- Project on-site supervision
- Project process management
- Problem-solving
- Purchasing coordination
- Mentoring
- Operations monitoring
- Scope of work development
- Site analysis
- Strategic planning
- System Line Drawings
- Team leadership
- Pro AV
- Direct View LED Wall
- DAS
- Access Control
- Video Surveillance
- Security Systems
- Structured Cabling
- Shooter Detection Systems
- Sound Masking
- Zoom Room
Technologies Skills
- Bluebeam
- Smart Room Technology
- Interactive Video Solutions
- AV over IP
- Digital Signage
- Voting Systems
- Edge Blending
- Projection Systems
- Microsoft Teams
- JetBuilt
- Microsoft Office Suite
- Hub Spot
- Salesforce
- Apollo Io
- House of Worship
- Corporate Headquarters
- Court Rooms
- City Council Chambers
- Airports
- NCAA and High School Football Stadiums
- NCAA Locker Rooms
- University Class Rooms
- Interactive LED Video Walls
- NOC
- Auto Dealerships
- Casinos
- Hotels
- Medical Training Rooms
- Country Clubs
- Museum Theater
- 911 Center
- Surgical training suite
- Live Performance Venue
- Convention Center
- Broadcast Suite
- Legal Offices
Technology Projects
Certification
- Digital Signage Certified Expert
- Sound Masking Expert
- IT/AV-Based Project Management Certification
- Six Sigma and Lean: Foundations & Principles
- Project Management by AVI-SPL
- Sound System Design, Video system Design and Acoustics by Ford Audio Video
- Video Wall Content and Development-Planar
- Jasper AI and Claude others in progress
- Leading Sales Teams to Success
- Strategic Sales Operations
- Mastering Client Communication
Core Leadership Competencies and Key Leadership Contributions
- Enterprise Sales Strategy
- Sales Operations & Forecasting
- Revenue Growth & Market Expansion
- Budget planning, forecasting, and reporting
- Go-To-Market Leadership
- Pipeline Development & CRM
- Subject Matter Expert
- Executive Level Relationship Management
- Led multiple nationwide deployments
- Team Leadership & Talent Development
- Ability to detect and correct issues
- Construction Documents and Specifications
- Strategic Account Development
- Business Development
- Sales and marketing strategies development.
- Compensation & Incentive Design
- Technology Solutions Sales
- Conflict Resolution
- Complex Deal Structuring
- Project Management
- Cross-Functional Leadership
- Directed high-profile projects
- Led sales and marketing initiatives
- Bid and Proposal strategy and preparation
- Established managed services
- Design capabilities
Timeline
Senior Account Executive
Agility AVL / Advanced LED Displays
08.2025 - Current
Texas Sales and Operations Manager
Avidex Industries
09.2023 - 10.2024
Sales Manager
Lantek AV
05.2022 - 09.2023
Sales Manager
ComNet Communications
07.2021 - 03.2022
National Sales and Operations Manager
Platinum SLV
05.2020 - 06.2021
House of Worship Design Build Manager
Infinity Sound LTD
07.2019 - 03.2020
AV Director
Walker Engineering
06.2015 - 12.2018
Senior Account Executive
AVI-SPL
08.2011 - 06.2015
Sales and Operations Manager
R2W INC.
10.2008 - 08.2011
Senior Account Manager
Ford Audio Video
10.1999 - 11.2008
Owner / Operator
STR Landscape Management
10.1989 - 10.1999
Bachelor - Business Administration And Management
The University of Texas At Arlington
Associate of Science - Horticulture Science
Richland College