Steve R. Rayna
Anaheim
Summary
Professional with strong background in branch management. Skilled in enhancing operational efficiency, driving growth, and fostering team collaboration. Known for adaptability to changing needs and effective problem-solving. Expertise in strategic planning, customer service, and financial oversight. Reliable leader focused on achieving results and empowering teams.
Overview
16
16
years of professional experience
Work History
Branch Manager
Dal-Tile Corporation
10.2023 - Current
- As a Sales Service Center Manager, I increased product sales within the assigned store coverage area
- I developed and retained effective working relationships with customers to achieve and exceed sales goals, maximize market shares, and margin potential
- I manage store operations and personnel to ensure all activities are performed in accordance with company policies and procedures
- My main objectives and focus are:
- Responsible for achieving revenue, budget, and other business objectives for the fiscal year;
- Develop excellent business relationships with all customers;
- Provide leadership to all staff, and, on a regular basis, I clearly define corporation goals, objectives, and other expectations
- I provide an accurate, achievable sales forecast, as well as emphasize the safety program goals and expectations, and measure their performance;
- Communicate and work closely with customers and their stock profiles to ensure their needs are met and they are satisfied, as well as maximize store market goals;
- Advise customers re product selections, pricing, and any available discount rates;
- Meet with key clients to negotiate and close deals, while ensuring their satisfaction is met;
- Ensure prudent credit transactions and manage account collections;
- Daily, analyze sales reports and margins, with the Sales Service Center personnel to ensure budgetary requirements are met
Architectural Sales Representative
Dal-Tile Corporation
10.2019 - 10.2023
- As the Architectural Sales Representative, I:
- Assisted the Commercial Sales Manager, National Sales Manager, and Architectural Representative within the Southern California region, as well as Hawaii and Arizona, with architectural support and product specifications;
- Developed and executed the Large Project Selling (LPS) report to drive commercial sales growth for projects with unspecified products;
- Worked closely with the Commercial Sales Manager to ensure the needs of the Regional Architectural Team were met;
- Developed and executed the Architectural Sample Request report, which provides detailed insight on architectural representative activities, project information, and sample location stock profile performance;
- Regularly, assisted Architectural Representatives within the region by logging tasks using the Customer Relations Management (CRM) system, monitored performance, performed stock checks, and provided competitive product pricing;
- Assisted National Sales Manager with expedited sample requests for national accounts;
- Maintained all sales activities from product specification to sales closure within my assigned territory;
- Worked with clients on specified and unspecified projects;
- Worked with an internal sales team to achieve customer satisfaction, revenue generation, and long-term account goals;
- Performed other assigned duties as requested/required by the Commercial Sales Manager
Customer Service Representative
Dal-Tile Corporation
03.2018 - 10.2019
- Assisting Contractors/Dealers/Home Owners/Designers with tile selections, installation products and tools, and waterproofing systems;
- Assisting the Accounting Office with generating aged reports and collecting/documenting payments
Operations Supervisor
Eleganza Tiles, INC
01.2013 - 02.2018
- Supervised multiple departments, including the Warehouse, Samples, Customer Service, and Inventory Control
- Developed and improved operation procedures to ensure efficiency;
- Responsible for achieving revenue, budget, and other business objectives for the fiscal year
- Assisted Management with the hiring and training of new staff
- Provided leadership to all staff and measured their performance
- Daily, I clearly defined corporation goals, objectives, and other expectations, and provided an accurate, achievable sales forecast, as well as emphasized the safety program goals and expectations;
- Advised customers re product selections, pricing, and any available discount rates
Inventory Manager
PepsiCo
02.2011 - 01.2013
- The coordination of daily cycle counts and maintained inventory records;
- Predicted the quantity of inventory needed for the company and customers;
- Conducted various audits;
- Overlooked shrink adjustments;
- Monitored incoming/outgoing freight;
- Trained new hires on RF scanners, Red Prairie Inventory Management, and Sapphire Business One System;
- Troubleshooting shipping and receiving complaints, finding the cause, assisted to resolve same, and insured no reoccurrence
Logistics Manager
Bloomfield Bakery
01.2009 - 02.2011
- Supervising all daily duties within the shipping/receiving department;
- Scheduling inbound/outbound freight;
- Adjust, shrink, and monitor inventory;
- Analyzed budgets;
- Assisted in hiring and training
Education
Pending completion - Information Technology, Computer Networking Systems
ITT Technical Institute
Anaheim, CaliforniaSkills
- Branch Operations Management
- Customer Service
- Customer Relationships
- Excellent time management skills
- Excellent work ethic
- Team Supervision
- Coaching and Mentoring
- Relationship building and management
References
Available upon request.
Timeline
Branch Manager
Dal-Tile Corporation
10.2023 - Current
Architectural Sales Representative
Dal-Tile Corporation
10.2019 - 10.2023
Customer Service Representative
Dal-Tile Corporation
03.2018 - 10.2019
Operations Supervisor
Eleganza Tiles, INC
01.2013 - 02.2018
Inventory Manager
PepsiCo
02.2011 - 01.2013
Logistics Manager
Bloomfield Bakery
01.2009 - 02.2011
Pending completion - Information Technology, Computer Networking Systems
ITT Technical Institute
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