STEVE RYAN
Atlanta,GA
Summary
Goal driven and accomplished sales professional with a 20+ year proven record of increasing market share, revenue and profit. Visionary leader, motivator and mentor able to satisfy organizational goals while fostering a positive employment environment. Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
22
22
years of professional experience
Work History
Global Head of Sales
Rain Bird Corporation
04.2021 - Current
- Lead the global sales function of the Consumer Products SBU across all retail outlets
- Manage a team of account managers focused on a variety of retailers around the globe across big box, hardware, mass, club, farm & ranch & e-commerce with the specific objectives of growing sales, profit & market share
- Consistently exceed revenue targets by 5-10% and improved margin through mix management
- Implemented data-driven strategies resulting in new customer acquisition and new distribution across EMEA and LATAM
- Established and nurtured key client relationships, ensuring customer satisfaction and long-term partnerships
- Partnered internally on best-in-class supply chain to improve delivery metrics, cost to serve and sales.
Director of Sales & Marketing
Fiskars Group
04.2019 - 04.2021
- General Manager for The Home Depot office (Fiskars’ largest customer) managing three brands (Fiskars, Gilmour and Gerber) across multiple merchants and departments
- Drove the overall brand strategy and customer collaboration/ alignment with full P&L responsibility while coaching, developing, and leading a highly talented team covering Sales, Marketing, Finance, Supply Chain, Analytics and Customer Service
- Orchestrated successful sales and marketing campaigns resulting in sales growth of +25%
- Collaborated with product development teams to align strategies with product launches, resulting in a boost of new product sales and vitality index
- Developed proforma & post-mortem analytics to optimize trade spend to improve margin and ROI
- Improved pricing structure and product mix to deliver bottom line growth improvement of ~300bps
- Reinvented the in-store environment to drive trade up and consumer satisfaction.
Sales Director
Rain Bird Corporation
04.2017 - 04.2019
- Coordinated the sales efforts for the Consumer Products SBU for The Home Depot (United States, Mexico & Canada) and Bunnings (Australia)
- Owned the growth strategy and planning process to profitably grow sales and market share by leveraging program and marketing spend, regional opportunities and trends, product/ promotional development, quality improvement and cost reduction
- Utilized sales and weather analytics to drive incremental off-shelf placement during peak sales periods driving incremental revenue
- Leveraged market trends and consumer insights to expand share of shelf by +15% and +20% gross sales at Home Depot
- Established the first intercontinental distribution contract from the ground up implementing strategies across supply chain, pricing, marketing, in-store service, promotional planning, etc.
Director of Sales
The Scotts Miracle-Gro Company
05.2016 - 04.2017
- Cross-functional team lead for The Home Depot office (Scotts’ largest customer) responsible for 1/3 of the organization’s revenue, $1.2B
- Primary role focused on overall strategy, program implementation, customer alignment and revenue/ margin growth across 10+ brands and 5+ categories while coaching and developing a highly talented 20+ person team
- Optimized program spend to increase sales by $30MM
Business Development Manager
The Scotts Miracle-Gro Company
04.2014 - 05.2016
- Managed the sales and operations for multiple categories and 6 brands totaling $500M+ in annual sales revenue at The Home Depot
- Responsibilities included sales negotiations, forecasting, plan-o-gram management, data analysis, national field sales team coordination, pricing, promotional programs, and product management
- Improved promotional planning and supply chain support to increase sales by +20% or +$80MM
District Manager
The Scotts Miracle-Gro Company
03.2013 - 04.2014
- Managed the sales operations for California, Hawaii and Guam totaling $85MM+ in revenue
- Led a team of 10 direct and 60-80 indirect reports covering big box retailers (Home Depot, Lowe’s, Walmart and Orchard Supply Hardware.)
District Manager
The Scotts Miracle-Gro Company
06.2012 - 03.2013
- Managed the sales operations for Washington, Oregon and Alaska totaling $60MM+ in revenue
- Led a team of 8 direct and 40-60 indirect reports covering all retailers (Home Depot, Lowe’s, Walmart, Orchard Supply Hardware, ACE, Do it Best, True Value and Independent Garden Centers.)
Sales Manager
The Scotts Miracle-Gro Company
10.2009 - 06.2012
Merchandising Manager
The Scotts Miracle-Gro Company
10.2006 - 10.2009
Inventory Management
The Home Depot
10.2001 - 10.2006
Education
Bachelor of Science -
California State University
San Marcos, CA01.2008
Associate in Arts -
San Diego Miramar College
San Diego, CA01.2004
Skills
- Personnel Management
- National account management
- Business Administration
- Sales tactics
Technical Skills Training
- Expert in Microsoft Office software including Excel, Powerpoint, and Word
- JDA Software – Space Planning (2014)
- Speakeasy – Talk So People Listen (2015)
- Speakeasy – Plan Presentations That Work (2015)
- The Gap Partnership – The Complete Skilled Negotiator (2016)
- EDI Academy – EDI Fundamentals & Best Practices (2024)
Hobbies and Interests
- Golf
- Soccer
- Hiking
- Camping
- Cooking
- Gardening
- Traveling
- Home Improvement
Timeline
Global Head of Sales
Rain Bird Corporation
04.2021 - Current
Director of Sales & Marketing
Fiskars Group
04.2019 - 04.2021
Sales Director
Rain Bird Corporation
04.2017 - 04.2019
Director of Sales
The Scotts Miracle-Gro Company
05.2016 - 04.2017
Business Development Manager
The Scotts Miracle-Gro Company
04.2014 - 05.2016
District Manager
The Scotts Miracle-Gro Company
03.2013 - 04.2014
District Manager
The Scotts Miracle-Gro Company
06.2012 - 03.2013
Sales Manager
The Scotts Miracle-Gro Company
10.2009 - 06.2012
Merchandising Manager
The Scotts Miracle-Gro Company
10.2006 - 10.2009
Inventory Management
The Home Depot
10.2001 - 10.2006
Bachelor of Science -
California State University
Associate in Arts -
San Diego Miramar College
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