Summary
Overview
Work History
Education
Skills
Awards
Timeline
Hi, I’m

Steve Schonberg

New York,NY
Steve Schonberg

Summary

Results-driven and award-winning marketing and communications leader with extensive experience across multiple sectors including consumer/CPG, nonprofit, and entertainment Proven ability to drive transformative change and exceed targets through strategic, data-driven initiatives Well-established media personality passionate about advocating for a range of causes, especially arts and culture, while cultivating relationships that propel organizational growth. Effective mentor and team leader, with expertise in managing diverse teams who generated hundreds of millions of dollars in sales or funds raised. Frequently provide pro bono counsel, offering for-profit strategies and support to organizations including The New York Pops and Big Brothers Big Sisters. Also pitched and starred in an MTV News documentary about marriage equality resulting in the “Outstanding Documentary” Award from the Gay & Lesbian Alliance Against Defamation (GLAAD).

High-performing marketing communications executive with proven track record of success leading and growing organizations. Strong background in strategic planning, financial management and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices.

Overview

22
years of professional experience

Work History

Midland Center for the Arts

Vice President, Marketing & Sales
06.2024 - 10.2024

Job overview

  • Spearheaded strategic initiatives that revitalized subscription sales, achieving the highest sales in 15 years
  • Developed a comprehensive integrated marketing plan for 'Space Explorers: THE INFINITE,' a major million dollar immersive theatrical experience, collaborating with five media partners to enhance consumer engagement and drive revenue
  • Cultivated strong relationships with donors and community influencers, contributing to regional economic growth

Self-Employed

Marketing & Communications Consultant
06.2023 - 05.2024

Job overview

  • Delivered high-impact marketing consulting to various brands and nonprofits with a focus on storytelling and data-driven strategies to enhance brand positioning and facilitate fundraising success
  • Increased brand awareness by developing and implementing strategic marketing campaigns

Target ALS

Director of Communications
10.2019 - 05.2023

Job overview

  • Led a successful rebranding initiative that broadened the organization’s reach beyond industry stakeholders, culminating in ~$175M raised in 2022 through strategic marketing campaigns
  • Fostered a collaborative team of ten marketing professionals, enhancing engagement strategies that increased website traffic by 400x, establishing it as a leading ALS resource
  • Orchestrated high-profile digital campaigns during the pandemic, including a star-studded streaming concert, raising approximately $500K in four months

Center On The Aisle

Marketing Strategist, Producer, and Media Personality
09.2013 - 04.2020

Job overview

  • Founded and led a prestigious theater content platform, creating initiatives to promote engagement in arts and culture
  • Recruited 20 reviewers and served as a frequent contributor to NBC New York and The Huffington Post
  • Produced resources for arts-related marketing clients and brand extensions via live events and fundraising concerts, including The Hammerstein Museum & Theatre Education Center and The New York Pops
  • Co-led the New York Pops' 'PopsEd' education celebrity influencer program

Krupp Kommunications

Managing/Creative Director
08.2014 - 09.2019

Job overview

  • Directed a team of 15-20 in-house and freelance staff at a boutique agency, while overseeing 10-15 key accounts
  • Headed multiple projects to increase the agency’s industry thought leadership, enhancing perception and market exposure
  • Engineered 20+ social impact campaigns and events, frequently partnering clients with major influencers, generating billions of media impressions and other key business outcomes, especially sales and audience engagement
  • Served as communications lead for a crisis faced by Prelude, the largest network of fertility clinics in the U.S

LaForce + Stevens

Director and Team Leader
05.2009 - 08.2013

Job overview

  • Founded a new Consumer team in 2012, increasing agency revenue with budgets exceeding $2M in six months
  • Defined and implemented highly-successful communications initiatives for companies including Johnson & Johnson (consumer health portfolio), Kraft Foods (Honey Maid, MilkBite), Newell Rubbermaid (Parker Pens), and Zumba
  • Played a significant role in new business proposals and overall business development
  • Successfully managed crisis for Mavea, Brita GmBH’s premium water filtration brand, during its U.S
  • Launch

Education

Boston University
Boston, MA

Bachelor of Science from Mass Communication
05.2003

Skills

  • Omni-Channel Marketing
  • Social Impact
  • Strategic Planning
  • Crisis Communications
  • Media Buying & Partnerships
  • Digital/Social Media
  • Content Marketing
  • Executive Thought Leadership
  • Data & Measurement
  • Fundraising & Development
  • Media Relations
  • Team Leadership
  • Relationship Building
  • Decision-Making
  • Critical Thinking

Awards

  • Outstanding Documentary Award, Gay & Lesbian Alliance Against Defamation (GLAAD): Received award for pitching, starring in, assisting with production, and co-leading the media campaign for an MTV News documentary about marriage equality, later syndicated globally due to its U.S. success
  • Industry Honors: Honored with various industry campaign awards from prestigious organizations such as PR Week, PR News, Cause Marketing Forum/Engage for Good, The Stevie Awards in Business, and The Public Relations Society of America’s New York Chapter. Also served as a judge for various industry awards, including the JFK Profiles in Courage Award essay contest, the American Business Awards, and as a guest lecturer at Boston University’s College of Communication

Timeline

Vice President, Marketing & Sales

Midland Center for the Arts
06.2024 - 10.2024

Marketing & Communications Consultant

Self-Employed
06.2023 - 05.2024

Director of Communications

Target ALS
10.2019 - 05.2023

Managing/Creative Director

Krupp Kommunications
08.2014 - 09.2019

Marketing Strategist, Producer, and Media Personality

Center On The Aisle
09.2013 - 04.2020

Director and Team Leader

LaForce + Stevens
05.2009 - 08.2013

Boston University

Bachelor of Science from Mass Communication

Similar Profiles

CREATE PROFILE
Steve Schonberg