Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Additionalcredentials
Highlights
Timeline
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Steve Sherrill

Cedar Park,TX

Summary

Dynamic, accomplished, Sales Executive with over 20 years of progressive experience developing and deploying strategic plans to drive revenues and market growth for leaders in the broadcast industry. Comfortable carrying a significant portion of the company revenue, with a proven track record of surpassing quarterly and annual sales goals. Builds and maintains strategic partnerships with stakeholders and executives, while drawing upon strong communication skills to establish rapport and lasting relationships with critical high-profile clients. Strong background in digital marketing, advertising, and project management. Respected as a motivational, influential leader who creates unique incentive programs and guides dedicated sales teams to achieve record-setting sales numbers. Utilizes in-depth market and data analysis to identify opportunities and introduce process improvements to bolster efficiency and productivity within the organization. Thrives in fast-paced, deadline-driven environments that champion diversity and collaboration.

Overview

2025
2025
years of professional experience

Work History

Local Sales Manager

KVUE Television
08.2024 - Current
  • Delivered exceptional customer service by addressing client concerns promptly and professionally.
  • Established strong relationships with key clients for long-term business growth and retention.
  • Negotiated favorable contracts with partners and suppliers, contributing to cost savings initiatives within the organization.
  • Created detailed reports analyzing key metrics related to sales performance, using insights gained to inform future strategy development.
  • Led a high-performing sales team, providing ongoing coaching and training to ensure success.
  • Streamlined internal processes to enhance efficiency and improve overall team performance.
  • Evaluated the performance of sales representatives regularly, setting high expectations for individual contributions toward shared goals.
  • Monitored industry trends and competitor activities to inform strategic decision-making within the local sales team.
  • Improved communication channels between various departments involved in the end-to-end sales process, fostering a collaborative work environment.
  • Increased market share by identifying new business opportunities and creating targeted marketing campaigns.
  • Contributed to company growth through effective recruitment, hiring, and onboarding of top talent in the local sales team.

Senior Vice President of Sales

iheartmedia
01.2020 - Current
  • Direct the planning, execution, and management of local, regional, and national sales initiatives for iHeartMedia’s suite of assets, including broadcast, digital, event, and automotive-specific resources
  • Serve as VP of Automotive Sales, leading high-performing team of account executives to consistently achieve YOY and record-setting growth, maintaining a leading position in the industry
  • Cultivate influential relationships with internal and external decision-makers across the organization, driving efficiency throughout the workplace to garner impactful results that achieve business objectives
  • Manage and improve the sales pipeline to rapidly move prospects, improve forecasting, and reduce the sales cycle
  • Leverage a deep understanding of the broadcasting industry, local markets, trends, and customers, as well as comprehensive data analysis, to identify revenue opportunities and establish sales goals
  • Employ organizational and project management skills to produce high-quality deliverables on time, within budget, and exceeding expectations

General Sales Manager

Watlerloo Media
01.2023 - 08.2024
  • Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Implemented effective pricing strategies that balanced profit margins while remaining competitive in the marketplace.
  • Developed a high-performing sales team through consistent coaching, training, and motivation techniques.
  • Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
  • Applied established sales techniques and persuasive communication skills to meet personal sales objectives.

Vice President of Sales

iheartmedia
01.2013 - 01.2020

General Sales Manager

iheartmedia
01.2009 - 01.2013

National Sales Manager

cbs radio
01.2008 - 01.2009
  • Spearheaded and accelerated national sales revenue growth across six radio stations, managing 11 teams throughout the territory to deliver over $15M in annual revenue

General Sales Manager

cbs radio
01.2004 - 01.2007
  • Directed numerous local, regional, and national sales efforts for KAMX-FM, while providing coaching and leadership to 10 Account Managers and 40+ National Account Managers, consistently increasing market share by 6% and surpassing budgets of $7.5M each year
  • Played a vital role in developing high-level sponsorship programs that secured $1M+ in non-traditional revenue and earned the station the #1 rank in the market
  • Drove dramatic revenue growth, achieving 110% of plan and 115% of YOY with $7.8M+ in annual sales
  • Provided mentorship, coaching, and leadership to 10 Account Managers and 40+ National Account Managers, enabling two direct reports to receive the company’s prestigious President’s Award for superior sales results

National Sales Manager

cbs radio
01.2001 - 01.2003
  • Utilized sales strengths and industry knowledge to create and execute strategic sales plans for six radio stations, in addition to supervising the daily activities of 50 Account Managers to produce superior results for CBS Radio-Austin and Las Vegas
  • Revitalized the sales performance each year, including earning 102% of the plan and outpacing the market 3% with $5M in annual sales in 2002; achieved 110% of the plan and outpaced the market 36% in 2003
  • Ensured strong client relations by accurately managing all customer service aspects of the territory

Senior Account Executive

cbs radio
01.1999 - 01.2001
  • Charged with driving revenue for the radio station and devising multi-media marketing strategies for 50+ advertising partners, ultimately generating $1M+ in revenue
  • Launched multiple campaigns to elevate broadcast airtime, digital exposure, high-level sponsorship sales, and personality endorsement campaigns
  • Recognized as a top performer in new business and across non-traditional revenue channels, with a personal total of $300K in revenue
  • Managed 50+ key accounts to ensure they had top service and continued loyalty

Account Executive

LBJ-S Broadcasting
06.1998 - 12.1999

Account Executive

Susquehanna Radio
06.1994 - 05.1998

Account Executive

Rees-Slaymaker Broadcasting

Education

Bachelor of Arts - Broadcast Journalism

Texas State University
San Marcos, TX

Skills

  • Strategic Market Positioning
  • Brand Promotion
  • Team Leadership & Development
  • Key Account Development
  • Client Relations
  • High Impact Sales
  • New Business Development
  • Territory Growth/Development
  • Strategic Partnerships
  • Digital Marketing
  • Needs Assessment
  • Market & Data Analysis
  • Incentive Programs
  • Process Improvement
  • Advertising Sales
  • Microsoft Office
  • Microsoft SharePoint
  • Google Docs
  • Google Drive
  • Google Calendar
  • Google Plus
  • Dropbox
  • Salesforce
  • Scarborough Research
  • Relationship building and management
  • Written and verbal communication
  • Strategic selling
  • CRM software expertise
  • Business development and planning

Accomplishments

  • Resolved product issue through consumer testing.

Additionalcredentials

Microsoft Office (Word, Excel, PowerPoint, Outlook, Access, Publisher), Microsoft Visio, Microsoft SharePoint, Google Docs, Google Drive, Google Calendar, Google Plus, Dropbox, Salesforce, AutoFlyte, Scarborough Research, Best Radio Sales Manager, Austin Nomination – Alliance for Women in Media: 2006, 2013, 2014, 2015, 2017, 2019, Best Radio Representative, Austin – Austin Ad Federation: 2000, Sales Representative of the Month, 10X Nominee – Susquehanna Radio, LBJ-S Radio, CBS Radio, St. Jude Children’s Research Hospital, Lonestar Cattlemen’s Association, Coastal Conservation Association-Central Texas & San Gabriel Chapter, Avid runner with a strong passion for sports and outdoors

Highlights

  • Directed the planning, execution, and management of local, regional, and national sales initiatives for iHeartMedia’s suite of assets, including broadcast, digital, event, and automotive-specific resources, which are valued at 24M annually.
  • Leveraged a deep understanding of the broadcasting industry, local markets, trends, and customers, as well as comprehensive data analysis, to identify revenue opportunities and establish sales goals.
  • Served as VP of Automotive Sales, leading a high-performing team of 12 account executives to consistently achieve YOY and record-setting growth, maintaining a leading position in the industry while generating an average of 5M annually.
  • Facilitated sales process reviews to uncover areas for improvement at CBS Radio, including implementing ongoing training sessions and conducting sales meetings to outline new initiatives and services offered by the company, thus empowering the sales staff to exceed corporate and personal quotas on a consistent basis.
  • Played a vital role in developing high-level sponsorship programs that secured $1M+ in non-traditional revenue and earned KAMX-FM the #1 rank in the market.

Timeline

Local Sales Manager

KVUE Television
08.2024 - Current

General Sales Manager

Watlerloo Media
01.2023 - 08.2024

Senior Vice President of Sales

iheartmedia
01.2020 - Current

Vice President of Sales

iheartmedia
01.2013 - 01.2020

General Sales Manager

iheartmedia
01.2009 - 01.2013

National Sales Manager

cbs radio
01.2008 - 01.2009

General Sales Manager

cbs radio
01.2004 - 01.2007

National Sales Manager

cbs radio
01.2001 - 01.2003

Senior Account Executive

cbs radio
01.1999 - 01.2001

Account Executive

LBJ-S Broadcasting
06.1998 - 12.1999

Account Executive

Susquehanna Radio
06.1994 - 05.1998

Account Executive

Rees-Slaymaker Broadcasting

Bachelor of Arts - Broadcast Journalism

Texas State University

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Steve Sherrill