Summary
Overview
Work History
Education
Skills
Projects
Timeline
Generic

Steven Miller

St. Charles,MO

Summary

Results-oriented and accomplished advertising professional with solid understanding of the automotive industry and customer habits. Forward-thinking and resourceful with superior work ethic and good leadership, problem-solving and project management abilities.

Overview

7
7
years of professional experience

Work History

Consultant

Dealer Pickup
04.2023 - Current
  • Developed and implemented strategic methodologies that identified opportunities for improvement, streamlined processes, and increased number of stores from 4 to 11.
  • Cultivated and deepened client relationships by effectively communicating value propositions, resulting in increased customer satisfaction and retention.
  • Organized and analyzed financial and operational data to provide valuable insights for client decision-making, leading to more informed and effective business decisions.
  • Created case studies that highlighted benefits of Dealer Pickup valet service for automotive dealers, resulting in increased adoption and revenue growth for service.
  • Successfully led cross-functional teams, collaborating with stakeholders and driving projects to completion on time and within budget.

Performance Strategy Manager

VDX
06.2021 - 10.2023
  • Successfully engaged with global industry leaders managing an advertising portfolio exceeding $15,000,000 annually
  • Collaborated with sales and creative teams to build effective campaign strategy plans that outlined clear objectives, KPIs, and strategies
  • Provided insights, trends, competitive landscape, creative, and campaign performance optimizations to key stakeholders internally and externally
  • Developed case studies that highlighted challenges that VDX.tv advertising solutions solved in Automotive, CPG, and Finance verticals
  • Presented creative and strategic vision to clients and agency leadership during the RFP process and throughout the campaign cycle.

Automotive Sales Consultant

Lou Fusz Subaru
06.2017 - 07.2021
  • Developed and nurtured strong relationships with clients and collaborators, resulting in a high repeat customer rate of 30% and a referral rate of 40%.
  • Utilized consultative selling techniques to promote products, address concerns and negotiate terms, leading to an 18% boost in sales.
  • Maintained up-to-date knowledge of inventory, features, and specifications to better serve customers.
  • Recommended complementary purchases to customers, increasing revenue.

Education

M.B.A -

Webster University
St. Louis, MO
05.2021

B.S - Business Administration

Webster University
St. Louis, MO
12.2020

Skills

  • Advertising Strategy
  • Market Research
  • Copywriting
  • SEO
  • Display
  • AdTech
  • Excel
  • Hive
  • SQL
  • Jira
  • DV 360
  • Salesforce
  • Scrum
  • Campaign Development
  • Brand Development
  • Strategic Planning

Projects

  • Created a test for a major OEM regional campaign using a third-party data vendor to determine how campaign optimizations affect real-world automotive sales. Leading to incremental budgets.
  • Developed a custom reporting solution for a major automotive OEM that proved outcomes and benefits for concurrent mid-funnel and low-funnel creative live.
  • Conduct creative A/B test for major tax return client that resulted in major change in creative strategy.

Timeline

Consultant

Dealer Pickup
04.2023 - Current

Performance Strategy Manager

VDX
06.2021 - 10.2023

Automotive Sales Consultant

Lou Fusz Subaru
06.2017 - 07.2021

M.B.A -

Webster University

B.S - Business Administration

Webster University

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Steven Miller