Dynamic sales leader with a proven track record at Congo Brands, excelling in territory management and strategic planning. Leveraged account development and relationship building skills to exceed sales goals by over 20%. Expert in brand management and product knowledge, driving a 28% growth in customer base through innovative strategies and team support.
Overview
23
23
years of professional experience
Work History
Market Manager
Congo Brands
12.2023 - Current
Increased market share by identifying and capitalizing on emerging market trends.
Streamlined internal processes, enhancing operational efficiency and reducing costs.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Built brand awareness in local market and increased penetration with proactive strategies.
Coached a team of 6 to 12 TSM's in effective selling strategies and closing techniques.
Achieved monthly sales targets consistently by pursuing new business.
I was involved in several market blitzes in and around Texas
Maintained accurate forecasting models for inventory planning, preventing stockouts or overstock situations that could negatively impact profitability.
Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Field Sales Manager
Congo Brands
07.2022 - 12.2023
Cultivated cross-functional partnerships with sales and support teams to achieve commercial and departmental objectives.
Secured private information to maintain customer confidence and protect operations.
Analyzed and minimized costs to meet appropriate margin levels.
Delegated work assignments and processes to manage inventory, manpower and equipment and maintain optimal customer service.
Built constructive employee relationships to maintain workforce engagement, commitment and flexibility.
Managed contracts and operations at customer sites to encourage safe working conditions, compliance and financial performance.
Delivered process improvement solutions to achieve organizational objectives and key metric targets.
Built relationships with customers and community to establish long-term business growth.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Managed accounts to retain existing relationships and grow share of business.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
Monitored sales team performance, analyzed sales data and reported information to area managers.
Maintained up-to-date knowledge of competitor products and pricing in market served.
Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
Delivered recommendations to long-term accounts to promote brand awareness to key audience
Account Manager
Jack Hilliard Distributing Company
08.2021 - 07.2022
Delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons.
Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
Analyzed account details such as usage, sales data and client comments to enhance understanding of effectiveness and client needs.
Researched emerging industry trends, new applications, concepts and procedures for clients to update current training curriculum.
Oversaw new business development and customer servicing.
Capitalized on emerging trends in customer preferences and marketplaces.
Exceeded sales goals and market competitions through effective negotiation of product and material pricing, freight and delivery rates and employee payment terms.
Educated clients on new products such as Black Rifle Coffee, Lemon Perfect, Bang Hard Seltzer, Fiji, and Defy water products.
Achieved monthly quota and grew sales from 150 cases weekly to 455 cases weekly
Account Sales Manager
Bang Energy
10.2020 - 08.2021
Oversaw sales forecasting, goal setting and performance reporting for all accounts.
Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Organized joint sales calls with current customers and outside vendors.
Anticipated clients' needs by staying in touch on regular basis.
Consistently exceeded monthly sales quotas by more than 20% by pursuing leads and expanding prospect list.
Trained peers and management team on internal system supports and implementation plans.
Created sales contacts with on- and off-premise accounts.
Maintained central database of key contacts, risk ratings, financial impact and key issues.
Obtained and evaluated credit information about prospective customers.
Negotiated prices, terms of sale and service agreements.
Production Lead
Bimbo Bakeries USA Inc.
01.2020 - 10.2020
Calibrated, tested, and adjusted machine settings or controls in preparation for bun make-up operations
Assessed equipment after each production run, performing preventive maintenance to keep machines running smoothly
Dismantled machinery to access, remove and replace worn components and keep production within optimal tolerances
Set accurate feed rates and trimming protocols to maintain efficient production and meet schedule demands
Updated daily production logs with timely and accurate information, regularly informing management of special incidents or non-conformance issues
Maintained equipment performance by completing routine maintenance actions such as lubricating and cleaning components
Followed technical documentation, including tooling instructions and product specifications to determine and implement operational sequences
Set appropriate stops and guides to specified lengths as indicated by scale, rule or template
Maintained good maintenance practices on machines and within work area, complying with company and OSHA safety rules and regulations
Independent Operator
Bimbo Bakeries USA Inc.
10.2007 - 12.2019
I deliver bread and cakes to major retailers. I sell in new products and promotional products as well. I also merchandise all products I bring in to stores.
Worked directly with management to achieve new displays
Implemented marketing strategies which resulted in 28% growth of customer base
Responded to customer requests via telephone and email
Identified customers' needs and provided information on appropriate products in effort to promote cross-selling
Immediately addressed problems with customers to promote speedy resolution
Represented wide range of products, including Mrs. Baird's bread, Oroweat, and Sara Lee
Ensured top customer satisfaction, reviewing feedback closely and addressing needs and requests of account holders
Managed product transitions from warehouse to customer site, loading and unloading in alignment with specifications
Determined best routes for driving to customer sites, accounting for such factors as weather and road construction
Properly processed all sales transactions, achieving high levels of account growth and retention via quality deliverable's
Displayed products properly at customer sites and according to company specifications and policies
Contributed expertise to multiple committees to enhance outreach and branding strategies.
Addressed problems in proactive and knowledgeable manner to maintain and enhance client satisfaction.
Helped local clients expand business operations through targeted advertising
Identified and qualified accounts to assess market potential
Delivery Driver
Lowe's Companies Inc
07.2016 - 09.2017
Contacted customers prior to delivery to confirm and coordinate delivery times
Completed on-time deliveries by choosing best and most efficient routes
Boosted revenues by upselling and cross-selling products to new and established customers
Oversaw product loading to keep items balanced, work efficient and items secure for safe delivery
Invoiced accurately, coordinated shipping documentation and completed daily logs to satisfy recordkeeping requirements and keep management informed of field activities
Assigned and recorded job Numbers for 12 jobs per shift
Inspected truck equipment and supplies and reported problems and safety hazards to supervisors following each shift
Loaded truck and properly secured items to prevent damage for over 12 deliveries
Communicated customer complaints, requests and feedback to company management for swift resolution
Reported any issues found with delivery truck to next shift driver and shift lead
Performed walk around on delivery vehicle before beginning shift to ensure correct and safe operating order
Verified load against delivery ticket before beginning every shift
Completed pre and post-trip safety inspections, recording and reporting any defects and malfunctions
Created and submitted delivery and DOT logs
Informed customers of discounts, special offers and programs to enhance customer experience
Managed warehouse operations and verified proper shipment procedures
Operated equipment while observing standard safety procedures
Changed out forklift batteries and connected batteries to battery charger
Loaded, transported and stacked materials
Merchandise Execution Associate
Home Depot
11.2015 - 05.2016
Promoted seasonal products and trends to ensure efficient movement of stock
Developed merchandising strategy to efficiently move overstock
Prepared interesting and innovative visual displays to grab customer interest and promote sales
Supervised team of up to 10 merchandising employees and monitored adherence to company standards
Enhanced overall store appearance by applying careful consideration to product and display locations
Arranged consistent shelves, bins and racks at 6 locations by following established planograms
Created interior displays to promote products in alignment with corporate sales objectives
Updated pricing and signage to complete product displays and educate customers
Restructured company merchandising standards to increase customer traffic and product exposure
Inspected merchandise for quality and arranged proper display location on floor
Worked with managers and advertising directors to optimize promotions
Presented store update suggestions and layouts to management and stakeholders
Developed and executed go-to-market plans and facilitated internal organizational readiness
Route Sales Representative
Hostess Brands Inc.
09.2004 - 10.2007
Represented wide range of products, including Twinkies, Ding Dongs, and Zingers
Delivered top customer satisfaction, reviewing feedback closely and addressing needs and requests of account holders
Determined best routes for driving to customer sites, accounting for such factors as weather and road construction
Immediately addressed problems with customers to promote speedy resolution
Managed product transitions from warehouse to customer site, loading and unloading in alignment with specifications
Implemented policies and procedures across warehouse and shipping platforms
Displayed products properly at customer sites and according to company specifications and policies
Identified customers' needs and provided information on appropriate products in effort to promote cross-selling
Stayed in open communication with existing customers to offer immediate access to new products
Drove more than 100 miles per day to serve as many as 35 customers per month across Dallas Ft Worth
Continuously surpassed sales goals, optimizing profitability and performance of assigned territory
Ensured all product displays met company specifications regarding placement, date codes and pricing
Inventory Control Specialist
Walgreen's
03.2002 - 09.2004
Checked prices and calculated totals for accurate invoice processing
Realigned production schedules to factor in changing conditions such as materials shortages and changing designs
Conferred with managers, sales teams and engineering personnel to revise plans and achieve demanding targets
Worked with inventory supervisors and team members to understand supply needs and bring levels within desired tolerances
Addressed internal supply problems head-on and developed creative solutions to prevent delays and missed targets
Audited and corrected discrepancies in inventory numbers
Led quality assurance initiatives and reduced work flow downtime to increase profits
Accepted delivered packages, verified products and checked delivery totals to keep system records current and accurate
Kept merchandise moving smoothly and accurately from stockroom to sales floor
Kept all documentation and records accurate and up-to-date with latest data to prevent errors in processing or delivery
Used equipment like forklifts and pallet jacks to move inventory
Unloaded shipments, reviewed merchandise and tracked paperwork
Completed physical inventory counts each 6 months
Gauged production progress to inform leaders of performance concerns
Education
High School Diploma -
Bryan Adams High School
Dallas, TX
2003
Some College (No Degree) -
University of Phoenix (Online)
Dallas, TX
Skills
Team support
Account development
Safe vehicle operation
Product displays
Merchandise sales
Route planning
Territory management
Knowledgeable in Encompass
Brand management
Sales
Cost reviewing
Mentoring and coaching
Self-motivated
Product knowledge
Account Management
Sales reporting
Strategic Planning
Inventory management
Order processing
Products and services
Merchandising and display
Relationship building and management
Skilled forklift operator
Sales tracking
National accounts
Product and service sales
Timeline
Market Manager
Congo Brands
12.2023 - Current
Field Sales Manager
Congo Brands
07.2022 - 12.2023
Account Manager
Jack Hilliard Distributing Company
08.2021 - 07.2022
Account Sales Manager
Bang Energy
10.2020 - 08.2021
Production Lead
Bimbo Bakeries USA Inc.
01.2020 - 10.2020
Delivery Driver
Lowe's Companies Inc
07.2016 - 09.2017
Merchandise Execution Associate
Home Depot
11.2015 - 05.2016
Independent Operator
Bimbo Bakeries USA Inc.
10.2007 - 12.2019
Route Sales Representative
Hostess Brands Inc.
09.2004 - 10.2007
Inventory Control Specialist
Walgreen's
03.2002 - 09.2004
High School Diploma -
Bryan Adams High School
Some College (No Degree) -
University of Phoenix (Online)
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