Steven Cheney
Mount Holly,NC
Summary
Proven Marketing Leader with a track record of driving growth and enhancing brand visibility. Expert in digital marketing and adept at advertising and media buying. Skilled in leveraging market analysis and CRM to forge strong customer relationships and achieve significant market penetration. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader. Prepared to bring 5+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
5
5
years of professional experience
Work History
Marketing Manager
HomeFront Brands
07.2022 - Current
- Created company brand messaging, collateral materials, customer events, promotional strategies and lead generation plans.
- Boosted brand awareness and generated leads by managing marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market brand services,
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Performed market segmentations, targeting and positioning for each brand in the portfolio
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Conducted market research to identify new opportunities and target markets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Devised content strategy to effectively engage target audiences.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Marketing Operations Manager
Stratagon
10.2021 - 07.2022
- Worked With B2B, B2C, and Non-profit clients to fulfill marketing and promotional needs.
- Managed all agency advertising services and campaigns.
- Consulted on and built client CRM databases(HubSpot).
- Ran internal and client business analytics programs.
Director of Marketing
365 Solar Energy
02.2021 - 10.2021
- Developed metrics and measured success in order to further penetrate marketplace.
- Boosted brand awareness and generated leads in cohesion with a the brand go-to-market strategy.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Managed marketing budget to maximize ROI.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Built strong relationships with industry professionals and influencers.
- Conducted market research to identify customer needs and preferences.
- Developed and presented marketing plans and reports to CEO and shareholders.
Digital Marketing Specialist
TownSquare Interactive
08.2019 - 07.2020
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Implemented new strategies to improve click-through rates and conversion.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Evaluated market trends to stay current on consumer and competitor changes.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Created customized marketing materials to increase product awareness.
- Designed paid client ads for use on diverse social media platforms.
Education
Master of Arts - Mass Communication
University of Florida
Gainesville, FL08.2019
Bachelor of Science - Experimental Psychology
University of South Carolina - Columbia
Columbia, SC05.2018
Bachelor of Arts - Political Science
University of South Carolina - Columbia
Columbia, SC05.2018
Skills
- Customer Acquisition
- Customer Relationship Management (CRM)
- Digital Marketing
- Media Buying
- Data Analytics
- Budgeting and Allocation
- Partnership Development
- Advertising Management
- KPI Tracking
- Market Analysis
- Marketing campaigns
- Market data collection
Timeline
Marketing Manager
HomeFront Brands
07.2022 - Current
Marketing Operations Manager
Stratagon
10.2021 - 07.2022
Director of Marketing
365 Solar Energy
02.2021 - 10.2021
Digital Marketing Specialist
TownSquare Interactive
08.2019 - 07.2020
Master of Arts - Mass Communication
University of Florida
Bachelor of Science - Experimental Psychology
University of South Carolina - Columbia
Bachelor of Arts - Political Science
University of South Carolina - Columbia
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